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Business Environment of Crane Relevant of Steel Industry for …

Business Environment of Crane Relevant of Steel Industry for
Tata Growth Shop


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  • 1. TATA GROWTH SHOP 2010 A SUMMER INTERSHIP PROJECT ON Business Environment of Crane Relevant of Steel Industry for Tata Growth Shop A REPORT SUBMITTED TO SOA UNIVERSITY IN PARTIAL FULFILLMENT FOR AWARD OF THE DEGREE OF MASTER IN BUSINESS ADMINISTRATION SANTOSH KUMAR JHA REG.NO.-0941333217 2009-2011(SESSION) UNDER THE GUIDANCE OFExternal Guide Internal GuideMr. Anand Kumar chandnani Mr. Sanjib PattnaikHead, BD & Contracts Tata Steel Asst. Prof ,IBCS(SOA University) INSTITUTE OF BUSISNESS AND COMPUTER STUDIES (SOA UNIVERSITY) BHUBANESWARBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 1
  • 2. TATA GROWTH SHOP 2010 ACKNOWLEDGEMENTOn the job training give each and every MBA aspirants their first marketexperience. My Summer Intership report in Business Environment of CraneRelevant of steel industry for Tata Growth Shop gives me this opportunity. I amvery grateful to Mr. Anand Kumar chandnani for selecting me as a SummerInternship trainee. I am also very grateful to Mr. S. M Sarkar for his kind co-operation and valuable suggestion. Without his help I might not be able tocomplete the project. I am also want to give my sincere thanks to Mr.S.M.Sarkar without his valuable information. Lastly I want give my sincerethanks to all the staff of Tata Growth Shop for their valuable support and co-operation time to time during my 50 days on the job training.Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 2
  • 3. TATA GROWTH SHOP 2010 Certificate of the Guide This is to certify that the work entitled “BusinessEnvironment of Crane Relevant of steel industry for TataGrowth Shop is a piece of Summer Internship project done bySANTOSH KUMAR JHA, a student of MBA bearingReg.No.-0941333217 under my guidance and supervision forpartial fulfillment of MBA curriculum of IBCS , under SOAUniversity (Bhubaneswar). SignatureBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 3
  • 4. TATA GROWTH SHOP 2010 GUIDE CERTIFICATEThis is to certify that Mr. Santosh Kumar Jha Regd. No-0941333217, is a student of IBCS. Hehas successfully completed his Summer Project work on the topic “Environment of Crane Relevant ofsteel industry for Tata Growth Shop” in TATA STEEL under my guidance in partial fulfillment ofMBA Programme in the Institute of Business & Computer Studies under Siksha ‘O’ AnusandhanUniversity.This is an original work of his own and has not been carried out by anyone earlier.Date: Mr. Sanjib PattnaikPlace: Bhubaneswar Asst. Professor, IBCS SOA University PERFACEBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 4
  • 5. TATA GROWTH SHOP 2010 I had been assigned to do my Summer Intership project in TataGrowth Shop(Tata Steel), Jamshedpur, under the faculty Guidanceof Mr. Sanjib Pattnaik lecturer IBCS. During the job training period my job to how to analysis on theCrane in steel sector , what is the bottleneck of the existing brand?analyze the customer mood of existing brand, what is customer expectthe existing brand, so I try to give my best effort to try to learn thatpeople respond . So we all know that there is a wide difference between what welearn in the text & what we actually see in the real market situation &I am very much grateful to the Tata Growth Shop (Tata Steel) forgiving me the opportunity to enrich my marketing knowledge as wellas teaching me how the analyze the brand, what is the need in the realmarket. It will give my great pleasure if my study will help TataGrowth Shop(Tata steel) in my respect.CONTENTS Page No.Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 5
  • 6. TATA GROWTH SHOP 2010  Introduction to the organization 6-12  Profile 7-11  Mission  Vision 12  Policy of Tata Steel 13-16  Corporate social responsibility 13  Quality policy 13-14  Human Resource Policy 14  Safety Policy 15  Environment policy 16  Profile of Founders 18-19  Board of Director 21-22  Strategic Business Unit of Tata Steel 23-28  Genesis of Tata Growth Shop 30-41  Evaluation Story  Customer and Product  Organizational Structure & Process 42-51  Review Of Literature 52-55  Introduction to Crane 53  Types of Crane 53-55 Research Methodology 56-74  Objective, Scope, MethodologyBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 6
  • 7. TATA GROWTH SHOP 2010  Competitor of Tata Growth Shop(Crane)  Customer of Tata Growth Shop (Crane)  Data analysis and Interpretation SWOT Analysis 77 Bibliography 79OBJECTIVES OF THE STUDYThis project titled , “The Study of Business Environment of Crane Relevant forTATA STEEL GROWTH SHOP’S” is prepared with the objectives of finding out thevarious projects of the companies which are under execution level and as well asfuture ones. This project will help the company in projecting their demands andknowing the potential market for its products.SCOPE OF THE PROJECTThe project doesn’t have a vast scope but it carries a major importance. It directs thecompany towards analyzing the orders to be gained by through the upcoming events. Italso helps the company to find out what are the weaknesses that the company has andtheir competitors’ do not have. Or what are the strengths and opportunities of thecompany so that it can be implemented to greater extent to gain orders.METHODOLOGYData for the companies under analysis has been taken from their websites of thecompanies. Data of Tata steel ltd has been taken from the annual report of thecompany available on the websites.Different Missing information is gathered by talking to the respective parties, Tatasteel designers and going through the news, journals etc.Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 7
  • 8. TATA GROWTH SHOP 2010PRESENTATION OF DATAGraphical presentation has been shown for all companies for the period.Analysis has been done with reasoning.LIMITATION • The Topic is a voluminous one for which the time allotted was insufficient. • Getting primary data from the company is very difficult. For being a private company the employees of the company are reluctant to give any information, which is specific to that company. • The most significant weakness of this study can be attributed to the chosen case study research methodology. These include the lack of generalization, perceived lack of rigor, subjectivity, and voluminous documents. This study is an exploratory case study with a voluminous sample size. Therefore, the findings cannot be generalized beyond the context of this study. • It is too tough to measure the Investment on various equipments of the companies.Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 8
  • 9. TATA GROWTH SHOP 2010 PROFILE OF TATA STEELBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 9
  • 10. TATA GROWTH SHOP 2010Tata Steel moves into its next target to become the world’s second largest steelcompany by 2012 with the help of its most expensive between worth $12.9billions on Corus groups. “BUSINESS STANDRAD”INTRODUCTIONTata Steel (BSE: 500470), formerly known as TISCO and Tata Iron and SteelCompany Limited, is the worlds sixth largest steel company, with an annual crudesteel capacity of 31 million tonnes. It is the largest private sector steel company inIndia in terms of domestic production. Ranked 258th on Fortune Global 500, it isbased in it is based in Jamshedpur , Jharkhand , India. It is part of Tata Group ofcompanies. Tata Steel is also Indias second-largest and second-most profitablecompany in private sector with consolidated revenues of Rs 1,32,110 crore and netprofit of over Rs 12,350 crore during the year ended March 31, 2008. Its main plant is located in Jamshedpur, Jharkhand, with its recent acquisitions,the company has become a multinational with operations in various countries. TheJamshedpur plant contains the DCS supplied by Honeywell .The registered office ofTata Steel is in Mumbai. The company was also recognized as the worlds best steelproducer by World Steel Dynamics in 2005. The company is listed on Bombay StockExchange and National Stock Exchange of India, and employs about 82,700 people (asof 2007).Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 10
  • 11. TATA GROWTH SHOP 2010Contents  History  Capacity Expansion  Acquisitions  Corus  Other acquisitions  Controversies  Dharma Port  Corporate rankings  ReferencesCOMPANY HISTORYTata Iron & Steel Company Ltd. (TISCO) is the iron and steel production companyassociated with the Tata group of some 80 different industrial and other businessenterprises in India, founded by members of the Tata family. TISCO operates asIndias largest integrated steel works in the private sector with a market share of nearly13 percent and is the second largest steel company in the entire industry. Its products and services include hot and cold rolled coils and sheets, tubes,construction bars, forging quality steel, rods, structural, strips and bearings, steel plantand material handling equipment, ferro alloys and other minerals, software for processcontrols, and cargo handling services. Through its subsidiaries, TISCO also offerstinplate, wires, rolls, refractories, and project management services. Tatas Early Beginnings in the 1800sBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 11
  • 12. TATA GROWTH SHOP 2010Jamsetji Nusserwanji Tata was born into a well-to-do family of Bombay Parsees in1839. Tata Steel was established by Indian Parsi businessman Jamsetji NusserwanjiTata in 1907 (he died in 1904, before the project was completed). Tata Steelintroduced an 8-hour work day as early as in 1912 when only a 12-hour work day wasthe legal requirement in Britain. It introduced leave-with-pay in 1920, a practice thatbecame legally binding upon employers in India only in 1945. Similarly, Tata Steelstarted a Provident Fund for its employees as early as in 1920, which became a law forall employers under the Provident Fund Act only in 1952. Tata Steels furnaces havenever been disrupted on account of a labor strike and this is an enviable record.Capacity ExpansionTata Steel has set an ambitious target to achieve a capacity of 100 million tonne by2015. Former Managing Director B. Muthuraman stated that of the 100 million tonne,Tata Steel has lined up a series of greenfield projects in India and outside whichincludes- 1. 6 million tonne plant in Orissa (India) 2. 12 million tonne in Jharkhand (India) 3. 5 million tonne in Chhattisgarh (India) 4. 3-million tonne plant in Iran 5. 2.4-million tonne plant in Bangladesh 6. 5 million tonne capacity expansion at Jamshedpur (India) 7. 4.5 million tonne plant in Vietnam (feasibility studies underway)Acquisitions Corus is Europe’s second largest steel producer. With main steelmakingoperations in the UK and the Netherlands, Corus supplies steel and related services toBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 12
  • 13. TATA GROWTH SHOP 2010the construction, automotive, packaging, mechanical engineering and other marketsworldwide. Corus comprises three operating Divisions, Strip Products, Long Productsand Distribution & Building Systems and has a global network of sales offices andservice centers, employing around 37,000 people worldwide. (www.corusgroup.com)On 20 October 2006 • Tata Steel announced that it had agreed to pick up a 100% stake in the Anglo- Dutch steel maker Corus at 455 pence per share in an all cash deal, cumulatively valued at GBP 4.3 billion.On 19 November 2006 • Brazilian steel company Companhia Siderúrgica Nacional (CSN) launched a counter offer for Corus at 475 pence per share, valuing it at £4.5billion.On 31 January 2007 • Tata Steel won their bid for Corus after offering 608 pence per share, valuing Corus at £6.7 billion; as a result and pending acceptance and completion of the takeover, the joining of the two will create the fifth largest steel company in the world. NatSteel Holdings is headquartered in Singapore and is a leading supplier ofpremium steel products for the construction industry. It became a 100% subsidiary ofTata Steel in February 2004. NSH produces about 2 MT of steel products annuallyacross its regional operations. (www.natsteel.com.sg)Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 13
  • 14. TATA GROWTH SHOP 2010In August 2004 • Tata Steel entered into definitive agreements with Singapore based NatSteel Ltd to acquire its steel business for Singapore $486.4 million (approximately Rs 1,313 crore) in an all cash transaction. Headquartered in Bangkok, Tata Steel Thailand is a major steel producer inThailand and is the largest producer of long steel products with a manufacturingcapacity of 1.7 mtpa. ( www.tatasteelthailand.com)In 2005 Tata Steel acquired 40% Stake in Millennium Steel based in Thailand for $130million (approx. Rs 600 crore).Tata companies operate in seven business sectors:1. Communications and information technology2. Engineering3. Materials4. Services5. Energy6. Consumer products and.7. ChemicalBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 14
  • 15. TATA GROWTH SHOP 2010Vision • We aspire to be the global steel industry benchmark for Value Creation and Corporate CitizenshipWe make the difference through • Our people, by fostering team work, nurturing talent, enhancing leadership capability and acting with pace, pride and passion. • Our offer, by becoming the supplier of choice, delivering premium products and services, and creating value for our customers. • Our innovative approach, by developing leading edge solutions in technology, processes and products.Mission • Consistent with the vision and values of the founder Jamsetji Tata, Tata Steel strives to strengthen India’s industrial base through the effective utilization of staff and materials. The means envisaged to achieve this are high technology and productivity, consistent with modern management practices. • Tata Steel recognizes that while honesty and integrity are the essential ingredients of a strong and stable enterprise, profitability provides the main spark for economic activity.Overall, the Company seeks to scale the heights of excellence in all that it does in anatmosphere free from fear, and thereby reaffirms its faith in democratic values.Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 15
  • 16. TATA GROWTH SHOP 2010POLICY OF TATA STEELOverall, the Company seeks to scale the heights of excellence in all that it does in anatmosphere free from fear, and thereby reaffirms its faith in democratic values.Corporate social responsibility• Tata Steel believes that the primary purpose of a business is to improve the quality of life of people.• Tata Steel shall volunteer its resources, to the extent it can reasonably afford, to sustain and improve healthy and prosperous environment and to improve the quality of life of the employees and the communities it serves.• Tata Steel shall conduct its business ever mindful of its social accountability, respecting applicable laws and with regard for human dignity.• Tata Steel shall positively impact and influence its partners in fostering a sense of social commitment for their stakeholders. Date:1stOctober2009 HM Nerurkar ( Managing Director)Quality policy • Consistent with the group purpose, Tata Steel constantly strives to improve the quality of life of the communities it serves through excellence in all facets of its activities.Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 16
  • 17. TATA GROWTH SHOP 2010 • We are committed to create value for all our customers and key stakeholders by continually standardizing, improving and innovating our offerings, systems and processes involving all our employees. • This policy shall form the basis of establishing and reviewing the Business Objectives and Strategies and shall be communicated across the organization. The policy will be reviewed to align with business direction and to comply with all the requirements of TQM Principles.Date: 1st October 2009 HM Nerurkar ( Managing Director )Human Resource Policy • Tata Steel is an equal opportunity employer. • Tata Steel recognizes that its people are the primary source of its competitiveness. • It will pursue management practices designed to enrich the quality of life of its employees, develop their potential and maximize their productivity. • It will aim at ensuring transparency, fairness and equality in all its dealings with its employees. • Tata Steel shall strive continuously to foster a climate of openness, mutual trust and teamwork. • In the process Tata Steel shall strive to be the employer of choice by attracting the best available talent and ensuring a cosmopolitan workforce.Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 17
  • 18. TATA GROWTH SHOP 2010Date: 1st October 2009 HM Nerurkar ( Managing Director)Safety Policy Tata Steel’s safety and occupational responsibilities are driven by ourcommitment to ensure zero harm to people we work with and society at large and areintegral to the way we do business. Safety Principles• Safety is a line management responsibility.• All injuries can be prevented.• Felt concern and care for the employee on “24 hours safety” shall be demonstrated by Leaders.• Employees shall be trained to work safely.• Working safely shall be condition of employment.• Every job shall be assessed for the risk involved and shall be carried out as per authorized procedures/checklist/necessary work permit and using necessary work permit and using necessary personal protective equipment. We are committed to continual improvement in our S&OH performance.Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 18
  • 19. TATA GROWTH SHOP 2010• We shall set objective-targets, develop, implement and maintain management standards and systems, and go beyond compliance of the relevant industry standards, legal and other requirements.Date: 1st October 2009 HM Nerurkar ( Managing Director)Environmental responsibilitiesTata Steel’s environmental responsibilities are driven by our commitment to preservethe environment and are integral to the way we do business. 1. We are committed to deal proactively with Climate Change issue by efficient use of natural resources & energy; reducing and preventing pollution; promoting waste avoidance and recycling measures; and product stewardship. We shall identify, assess and mange our environmental impact.Environment policyWell shall develop & rehabilitate abandoned sites through a forestation andlandscaping and shall protect and preserve the bio-diversity in the areas of ouroperations.We shall enhance awareness, skill and competence of our employees and contractorsso as to enable them to demonstrate their involvement, responsibility andaccountability for sound environmental performance. 2. We are committed to continual improvement in our environmental performance.We shall set objectives, targets, develop, implement and maintain managementstandards and system, and go beyond compliance of the relevant industry standardslegal and other requirements.Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 19
  • 20. TATA GROWTH SHOP 20103. We will truly succeed when we sustain our environmental achievement and are valued by the communities in which we work.Date: 1st October 2009 HM Nerurkar ( Managing Director ) PROFILE OF FOUNDERSBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 20
  • 21. TATA GROWTH SHOP 2010 Jamsetji Nusserji Tata ranks among the greatest visionaries enterprises of All time. Gifted with the most extraordinary imagination and Prescience, he laid the foundations of Indian industry, contributed toIts consolidation, and became a key figure in India’s industrial renaissance. Born on 3rd march 1839 into a family descended from Parsi priests in Navsari, a centre for age old Parsi culture, he was educated at Elphinstone College , Bombay Initiated early into the Techniques of trade by his father, he travelled wide, gained a scientificoutlook, and set up at first, textile business in India, introducing new machinery that vastlyimproved the production of cotton yarn in the country. He however realized that India’s realfreedom depended upon his self-sufficiency in scientific knowledge, power and steel, and thusdevoted the major part of his life, and his fortune to three great enterprise – the Indian Institute ofScience at Bangluru, the Hydro-electric schemes, and Iron & Steel Works at Jamshedpur. Sir Dorabji Tata (1859-1933) Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 21
  • 22. TATA GROWTH SHOP 2010 J N Tata had exhorted to his sons to pursue and develop his life’s work; His elder son, Dorab Tata carried out the bequest with scrupulous zeal, and distinction. Thus, even though it was Jamsetji Tata who had envisioned the mammoth projects, it was in fact Doarb Tata who actually brought the venture to existence and fruition. He was the first Chairman of the gig an Tata enterprise. He had a deep interest in people. The great labor strike in 1920 in Jamshedpur ended in a day due to his intervention. It demonstrated India could have no better employer of labor that Sir Dorab. Jehangir Ratanji Dadabhai Tata (1904-1993) JRD Tata has been one of the greatest builders and personalities of modern India in the twentieth century. He assumed Chairmanship of Tata Sons Limited at the young age of 34, but his charismatic, disciplined and forward-looking leadership over the next 50 years and more, led the Tata Group to new heights of achievement, expansion and modernization. Under his stewardship, the number of Tata venture grew from 13 to around 80, encompassing steel, power generation, engineering hotels, consultancyservices, information technology, art and culture, consumer goods, industrial products etc.Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 22
  • 23. TATA GROWTH SHOP 2010 Board of DirectorBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 23
  • 24. TATA GROWTH SHOP 2010Senior Management PeopleBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 24
  • 25. TATA GROWTH SHOP 2010 Ratan Naval Tata Ratan Naval Tata, the chairman of the Tata Group, Indias most respected conglomerate. He was born in Mumbai on December 28, 1937. Ratan Tata holds a degree in Architecture and Structural Engineering from Cornell University. He has also done the Advanced Management Program from Harvard Business School in 1974-1975. He is also chairman of other Tata companies of other Tata companies, including Tata Motors, Tata Consultancy Services, TataPower, Tata Tea, Tata Chemicals, Indian hotels and Tata Teleservices. Mr. Tata joined Tata Steel in December 1962. After serving in various otherBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 25
  • 26. TATA GROWTH SHOP 2010Tata companies, he was appointed director-in-charge of National Radio & ElectronicsCompany Limited (NELCO) in 1971. In 1981, he was named chairman of Tata Industries,the second Tata promoter company. Mr. Tata is also the chairman of two of the largestphilanthropic trust in the private sector in India. Mr. Tata is associated with various organizations in India and abroad. He ischairman of the Government of Indian’s Investment Commission and a member of theprime minister’s Council on Trade and industry, the National Hydrogen Energy Boardand the National Manufacturing Competitiveness Council. The Government of India honored Mr. Tata with its second highest civilianaward, the Padma Vibhushan, in 2008.Earlier, in 2000; he had been awarded the PadmaBhushan. He has also been conferred an honorary doctorate in Business administration by theOhio State University, an honorary doctorate in technology by the Asian Institute ofTechnology, Bangkok, an honorary doctorate in science by the university of Warwick, and anhonorary fellowship by the London School of Economics.KEY ENTERPRISE PROCESS  Leadership  Strategic planning and risk management  Market Development  Investment Management  Human Resource  Improvement & change managementBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 26
  • 27. TATA GROWTH SHOP 2010  Order Generation  Operation and fulfillment  Supply Management  Research & Development  Information ManagementStrategic Business Units of Tata SteelA part from main steel division, Tata Steel operation is grouped under the following strategicBusiness Units:Bearing division: manufactures ball bearing, double row self-aligning bearing, magneto,bearing, clutch release bearing and tapered roller bearing for two wheelers, fans, water, andpumps.Ferro alloys and Minerals Division: operates chrome mines and has units for making Ferrochrome and Ferro- manganese. It is one of the largest players in the global Ferro chromemarket.Agrico Division: Tata Agrico is the first organized manufacturer in the India of hand toolsand implements for application in agriculture.Tube Division: The biggest steel tube manufacturer with the largest market share in India, itaspires to strengthen it market presences by expending and modernizing its commercial andprecision tube manufacturing capacity.Wire Division: A pioneer in the manufacture of steel wire in India, it produces coated anduncoated wires, branded as Tata wiron. The division also operates a wholly owned subsidiaryin Sri Lanka.Joint venture, Associates and SubsidiariesTata steel has numerous joint ventures and subsidiaries. Among them are:Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 27
  • 28. TATA GROWTH SHOP 2010Jamshedpur injection powder ltd. JAMIPOL manufactures carbide de-sulphurising compounds which are used for de-sulphurising hot metal for the production of low-sulphur, high-quality steel.Website:- www.jamipol.comJamshedpur utility and service company Re-engineered out of Tata Steels town services, JUSCO is a wholly owned subsidiary of Tata Steel and is the countrys first enterprise that provides municipal and civic services for townships. JUSCO is the only EMS 14001civic services provider in the country.Website:- www.juscoltd.comLanka Special Steel Ltd. The only unit in Sri Lanka manufacturing galvanized wires.Sila Eastern Company Limited Established to develop limestone mines in Thailand, mainly for the captiveuse of Tata SteelBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 28
  • 29. TATA GROWTH SHOP 2010Tata Steel KZNProposes to set up high carbon ferrochrome plant in South Africa. The plant is slated to becommissioned by October 2007 with an annual production capacity of 135,000 tonnes duringPhase I.Tata Metaliks Limited Tata Metaliks is recognized as India’s number one pig iron manufacturing andselling company. Promoted by Tata Steel Limited and assisted by The West Bengal IndustrialDevelopment Corporation, the pig iron produced by the Company is rated as the best in thecountry for years nowTata Pigments Limited TPLs range of products includes oxides of iron, dry cement paint, exterioremulsion paint and distemper. Its products are used in paints, emulsion, cement floors, plasticetcTata Refractories Limited (TRL)Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 29
  • 30. TATA GROWTH SHOP 2010 It produces High Alumina, Basic, Dolomite, Silica and Monolithic Refractories andoffers design, procurement and re-lining applications services. It is one of the few companiesworldwide to produce silica refractories for coke ovens and the glass industry. The Companyhas a basic bricks manufacturing unit in China.Tata Steel Processing and Distribution Limited (TSPDL) Tata Steel Processing and Distribution Limited is wholly owned subsidiary ofTata Steel. With 8 large processing units, 17 sales locations and a host of partners likeexternal processing agencies, suppliers, retailers and other stakeholders, today TSPDL isIndia’s largest steel service organizationTata Sponge Iron Limited (TSIL) TSIL is the first Indian sponge iron plant based on Tata Steels DirectReduction Technology. Its major product lines are sponge iron lumps and finesTayo Rolls Limited Indias leading roll manufacturer and supplier, the company produces rollswhich find application in integrated steel plants, power plants, the paper, textile and foodprocessing sectors, and the government mintTinplate Company of India Limited (TCIL)Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 30
  • 31. TATA GROWTH SHOP 2010 With a market share of over 35%, it is the industry leader in India. It has thecapability to supply all tinning line products including electrolytic tinplate / tin-free steel andcold-rolled productsTRF Limited TRF, one of Indias leading companies in the business of design, manufacture,supply, installation and commissioning of engineered-to-order equipment and systems in theareas of bulk material handling, processing, reclaiming and blending. TRF has also made itsmark in the fields of coke oven equipment, coal dust injection systems for blast furnaces andcoal beneficiation systemsJoint VenturesA JV between Larsen & Toubro Ltd. and Tata Steel Ltd., the company will build a deep draft(18 metres) all weather port on the east coast of India. The port will handle 80 million tonnesper annum of cargo.www.dhamraport.commjunction services limited mjunction, operating at the cutting edge of Information Technology, is a50:50 venture of SAIL and Tata Steel. It is Indias largest e-Commerce company and theworlds largest e-marketplace for steel. mjunction offers a wide range of selling, sourcing andknowledge services that empower businesses with greater process efficienciesTata BlueScope Steel LimitedBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 31
  • 32. TATA GROWTH SHOP 2010 A joint venture with BlueScope Steel Limited, Australia, Tata BlueScopeSteel Limited offers a comprehensive range of branded steel products for building andconstruction applications. The Company is constructing a state-of-the-art metallic coating andpainting facility at JamshedpurBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 32
  • 33. TATA GROWTH SHOP 2010 GENESIS OFIntroduction of Tata Growth ShopTata steel Growth Shop (TGS), a division of Tata Steel Ltd. is spread in area of morethan 350 acres of land at Gamharia, Dist-Saraikela, about 16 Kms from Jamshedpur250 Kms. from Kolkata in eastern part of India. The complex houses 9 covered sheds covering an area of above 72000Sqmeter. The main strength of TGS is its multidisciplinary engineering approach for theDesign Manufacturing & supply of high precision equipment for various industrialsectors such as:  SteelBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 33
  • 34. TATA GROWTH SHOP 2010  Aluminum  Energy & Power  Railways  Cement  Aviation & Space Research etc The Manufacturing facilities include an excellent machining facility ,one of the best country, a large & well equipped fabrication & welding shop withcrane lifting capacity of more than 100 t, a big assembly shop to carry anycomplicated precise assembly shop to carry any complicated precise assembly and aheat treatment shop. Stringent Quality Control checks are ensured by a well equipped QualityAssurance department having wide range of testing & inspections facilities. The best in class facilities are manned with highly skilled people in each areafrom designing to manufacturing and quality inspection, thus delivering the worldclass product. The product range include steel plant equipment like Blast furnace,Tarpedoladle cars casters equipment transfer cars , Rolling mills equipment ,steelmelting shop equipments sponge Iron, plant equipment, EOT cranes up to 500Tcapacity locomotive parts like 16 cylinders & 6 cylinder engine blocks case , underframe kit , floor name , Assembly Hydro & thermal power equipment like spiral casingBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 34
  • 35. TATA GROWTH SHOP 2010, Draft tube pit liners , Rope Drums stator frames fabricate structures etc. Productfaster than the normal markets lead time. The main mantra of Tata Growth Shop be the creating value for its customersand ad been able to create substantial benefit for the customers in term for reducing theproject lead time.FacilityTata Growth Shop dept has experienced pool of over 50 design engineers and thecomplete designing process is automated using state of the art 3D modeling andanalysis software. TGS has a large scale Fabrication facility with number of CNC profile GasCutting machine . Heavy plate binding machines having capacity of banding plate upto 100 mm thickness and 5100mm width in cold conditions press brakes of capacity500 etc.DesignSince its inception in 1968, TGS is closely associated with design and development of newproduct.With fully computerized state-of-the –art CAD workstations, the Design Cell is the nerve-centre of the Growth shop . Manned by more than 50 experienced designer and highly skilleddraftsman , the designer team has the capability to produce reliable concept designs anddetailed manufacturing drawing for vast spectrum of plant and equipment. Design team has got specialist groups for EOT Cranes , Steel Cranes , Steel MillEquipment, Gear Drives Structural , Electric , Electronics & Instruments.Fabrications & WeldingBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 35
  • 36. TATA GROWTH SHOP 2010TGS has a large setup for Heavy Fabrication Assembly.Machine Capacity No. of MachineRolling / Bending Machine 125 mm max. Thickness (Cold) 5 5100 mm max. widthShearing Machine 25mm X 3150 mm Max. 2Angle Shearing Machine Angle 150 X 150 X 18 mm, 1 Rod 65 mm, Square 55 mmPress Brakes 500t Max. 3Horizontal Presses 600 t max 6Vertical Presses 600 t 1Drilling Machines 75 mm dia 3Profile Gas Cutting Machine 300 mm thick 5000 mm max. 4 widthWelding Generators & 75TransformersManipulators Up to 10t 5HEAT TREATMENTA Versatile set of facilities for Heat Treatment include . Normalizing, Stress Relieving FlameHardening Quenching Tempering and Carburizing.Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 36
  • 37. TATA GROWTH SHOP 2010 DESCRIPTION CAPACITY QTY FURNACESGas Carburizing Furnace 600 MM DIA X 2200 MM 1 HEIGHT 1200 MM DIA X 1000 MM 1 HEIGHTStress Relieving Furnace 4500 MM X 3280 MM X 1 1500 HEIGHT 880 MM DIA X 1500 MM 2 HEIGHT Hardening MachineSpin Hardening Machine 800 MM DIA 1Vertical Flame Hardening 1MachineHorizontal Flame Hardening 1200 MM DIA X 6000 MM 1Machine LONGMain StrengthTGS’ manufacturing facilities have been recognized as one of the best in the countryand include: • Large and well-equipped fabrication and welding shop with crane lifting capacity of more than 100T • Massive assembly shop for engaging in complex and precise assembly • Heat treatment shop.Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 37
  • 38. TATA GROWTH SHOP 2010The main strength of the Growth Shop is its multidisciplinary engineering approachfor design, manufacture and supply of high precision equipments for variousindustrial sectors such as:Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 38
  • 39. TATA GROWTH SHOP 2010 PRODUCTS OF TATA GROWTH SHOPSTEEL PLANTCOKE AND SINTER PLANTThe various equipment for Coke & Sinter Plant include.  Coke Plant/By Product Plant  Coke Transfer Car  Daub Car  Tar Catch Tank  Electronic Tar PrecipitatorBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 39
  • 40. TATA GROWTH SHOP 2010  Stamp Charging & Pushing Machine  Coke Breeze Scrapper  Electric Loco  Quenching Car  Ram Machine & Door ExtractorSINTER PLANT  Wagon Tilter  Cast Iron PalletsBLAST FURANCEThe various supplies for the Blast Furance equipment includePRODUCTS PRODUCTSBlast Furnace Shells MudgunHot Blast Stoves Revolving DistributorDust Catcher Variable Throat ArmourBustle Pipe Rotating ChuteUptake & Downcomer Larry CarsSteel Making  Equipment For LD Shop  LD Converter  Gear Drives  Lance System  Lance Trolley  Ladle Tilter with Service carsBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 40
  • 41. TATA GROWTH SHOP 2010  1100t Hot Metal Mixer  Slag Raking Machine  Steel Transfer Car.  Ladle Furnace Transfer car.  Ladles Tilting Stands.  Lancing System For L.D. Converter.WIRE & ROD MILL  Mill Drive Gear Boxes  Stelmor Conveyor  Two Arm Mandrel  Housing Less Stands  Coil Transfer Car  Crop Shear  Roll Changing Robot  Side Looper  Snap Shear  Reform Tub Station  Billet SkidHot Strip MillBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 41
  • 42. TATA GROWTH SHOP 2010  High Speed Slab Transfer Trolley  Roller Table  Rotating Trolley  Slab Receiving & Furance Charging Roller Table.  Slab Carry on Device & Slab Extractor  Various types of Roller Tables  De-Scaler  Manipulator on Entry And Exit Side  Bed Plates for Roughing Mill.  Various types of chocks & Accessories  3-Roll Leveler  LoopersCold Rolling Mill  Pickling Line  Skin Pass Mill  Tandem Cold Mill  Continuous Galvanising LineMATERIAL HANDLING EQUIPMENTTGS has its own design of different transfer Cars , Combined Car Torpedo ladles car ,Ladles Turret Etc.Hot Metal & Liquid Steel  LadlesBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 42
  • 43. TATA GROWTH SHOP 2010  Transfer Cars  Torpedo Ladles Car  Combined Hot Metal & Slag transfer Car  Steel Transfer Car  Slag & Scrap Transfer Car  Tundish CarSemi-Finished & Finished Steel  Walking Beam Conveyor  Coil Tilter  Coil Transfer CarRolling Stocks  Electric Loco  Coke Transfer Car  Coke Quenching Car  Roll Transfer Car  Rotating Slab Transfer TrolleyThe Esteemed customers of TGS in different sectors in itself are shown below:-CementOur Esteemed Customer in the SectorCUSTOMER’S NAME:-Ambuja Cement Ltd. Binani Cement Ltd.Saudi Cement Company Humboldt WedagThyssen Krupp Ltd. Shree CementsBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 43
  • 44. TATA GROWTH SHOP 2010Lafarge India pvt. Ltd. Birla Chitor CementSponge IronCUSTOMER’S NAME:-Bhushan Steel Ltd. Bhushan Power & Steel Ltd.Visa Steel Ltd. Tata Sponge Iron Ltd.Aarti Steel Ltd. Usha Martin Ltd.Ramsarup Lohh Udyog ltd.AluminiumCUSTOMER’S NAME:-Hindalco NALCOINDAL Balco,Sterlite industriesMannesmann Demag , Germany Dubal Aluminum, DubaiR.C. MacDonald, New Zealand CUSTOMER’S NAME:-Aviation and Space:-Growth Shop has its presence though limited in Aviation & Space. The Supply forAviation include model cart for wind tunnel testing for NAL. TGS is the first Indian company to successfully manufacture & supply themobile lunching pad of overall size 19.2 m * 19.2 m * 8 m weighing about 750 tonnesfor the second launch pad the Indian Space Research Organization (ISRO). This has enhanced ISRO’S capability to launch satellites in to Space of payloadranging from 1600 Kgs to 2500 Kgs.Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 44
  • 45. TATA GROWTH SHOP 2010 ORGANIZATIONAL STRUCTURE & PROCESSBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 45
  • 46. TATA GROWTH SHOP 2010 ORANISATIONAL STRUCTURE BOARD OF DIRECTOR CHAIRMAN MANAGING DIRECTOR VICE PRISEDENT(E&CP) EIC (TATA GROWTH SHOP) HEAD SERVICE & HEAD CHIEF CHIEF (P.M) CHIEF (D&TS)CUSTOMER SUPPORT COMMERCIAL MANUFACTURING HEAD PROJECT HEAD (F & W) HEAD M/C SHOP HEAD PPS Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 46
  • 47. TATA GROWTH SHOP 2010 PROCESS FOLLOWED AT TATA GROWTH SHOP BUSINESS DESIGN AND SALES PROJECT DESIGN COMMERCIAL PPS MANUFACTURING QUALITY ASSURANCE DISPATCHBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 47
  • 48. TATA GROWTH SHOP 2010BUSINESS DEVELOPMENT AND SALESPROCESS……….. 1) Recording and receiving of enquiries, 2) Preparation of estimates quotation, 3) Preparation of quotation, 4) Approval, dispatch and preservation, 5) Follow up of quotations, 6) Receipt of order and contract review, 7) Order acceptance, 8) Documentation to project management, 9) Revision in scope of work, 10) Monitoring of customer perceptionRecording and receiving of enquiriesCustomers are received by business development from sources like paper notification ,telephonic conversations, e-mail , direct enquiry etc. the enquiries thus received fromcustomers are logged in Baan erg system and a six digit budget code, unique to eachenquiry is allotted.Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 48
  • 49. TATA GROWTH SHOP 2010Preparation of estimates quotationThe enquiry letter is studied by BD in order to ascertain whether they contain all thenecessary information required to prepare the quotation.Preparation of quotationPrepared in following three parts: • TECHNICAL BID • COMMERCIAL BID • PRICE BIDApproval, dispatch and preservation-The offers completed in all respects are checked by the concerned marketing headbefore dispatch. Depending upon the critically and value, the offers are discussed withdepartmental head/EIC for approval and if necessary revised also.Follow up of quotationsThe quotation thus submitted to the various customers is followed by respectivemarketing executives till the orders are finalized. Whenever required the techno-commercial discussions /price negotiations with the customers are held.Receipt of order and contract reviewThe order received from the various customers is entered into Baan system, wherespecific project no. and sales is allotted for each order.Order acceptanceBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 49
  • 50. TATA GROWTH SHOP 2010After receipt of clarification regarding charges, the order is accepted by BD andacceptance letter is sent to customer. A copy of letter is kept in file.Documentation to project managementThe accepted orders are sent to the head indicating the project no. and sales order no.along with documents of executions.Revision in scope of workIn event of any change or addition in scope of working during execution of the orderthe information is communicated to BD by projects management group as the casemay be.Monitoring of customer perceptionPerception of customers regarding out products and services are captured from thefeedback received from then in the following- • Annual customer feedback • Annual customer meet • Visit to customer place • E- mail, letters / telephonic communications etc.DESIGN AND ENGINEERINGSince its inception in 1968, TGS is closely associated with design development of newproducts.With fully computerized state of the art cad workstations, the more than 50experienced designers and highly skilled draftsman, the design team has the capabilityto produce reliable concept for a vast spectrum of plants and equipment.Design team has got specialist group for EOT cranes.Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 50
  • 51. TATA GROWTH SHOP 2010Equipment: gear drives structural, electrical, electronics, and instruments.Planning and schedulingScopeThis department is responsible for planning the overall process of TGS. It is concernedwith planning the time for completion of a process and allocation of resource to it.Responsibility of managersMember 1 • Assist departmental head in functioning of the department • Responsible to new report creation. • Responsible for allocation of work, time and resource. • Due date quotation for upcoming projects.Member 2 • Assist departmental heads. • Coordinate with it’s for handling critical database software. • Continuous updating of the task. • Coordinating changes in project networks with project managers. • Computation of delivery mangers.Member 3 • Assist departmental head. In smooth functioning of the department. • Receive project plan templates for design activity.Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 51
  • 52. TATA GROWTH SHOP 2010 • Documentation of new process.In charge (process)He is responsible for all the activities of process planning group.Activities given below:- • Define manufacturing sequences. • Calculation of standard man minutes • Make customized routing by computerized system. • Planning and scheduling has two selections.Process1. This is responsible for allocation of job, time recourse required for complication ofmanufacturing process2. Planning and scheduling.Responsible for a detail project network as soon as order is received.Responsible for work breakdown structure, Resource allocationProject managementProject department is responsible for overall study of the project including design andacts as a central co coordinator.1) Either to manufacture inside2) To purchase from outside.It has two departments-1) Project managementBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 52
  • 53. TATA GROWTH SHOP 20102) DispatchProject in charge is responsible for taking all actions to complete the project as percustomer requirement/dispatch cum billing schedule.Project management team is responsible for- • To ensure the efficient functioning of the respective area of pm in accordance to relevant procedure • Regularly monitoring and receiving project progress. • Ensure that the document and data are controlled as per defined procedures. • Co ordinate with QA, customers and other agencies for resolving customer’s complaints. • Receiving contractual requirement of orders • Controlling the receipt, processing and timely dispatch of all drawings. • Maintaining the quality system documents in accordance with requirement of the standards. • Ensuring timely action for procurement and manufacturing. • Ensuring that dispatches are done only for the items approved by QA. • Ensuring that dispatches are done in accordance to the delivery/billing schedule and as per payment terms and order. • Taking replacement actions when products are rejected. • Identifying & evaluating the training needs of personnel under project manager qualifications as per their qualifications, experience, and skill & job requirement. • Identify and maintain records in its area.Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 53
  • 54. TATA GROWTH SHOP 2010 • Co-ordinate with stores & production for receipts, verification & traceability of customer supplied product are lost, damaged or is otherwise unsuitable for use.DISPATCHManager of dispatch is responsible for all activities of dispatch section & ensurestimely dispatches of consignment. Project manager co-ordinates with Project-In-charge & the functional heads of PM, for prior planning of dispatch.Project manager Ensures that all precautionary measures needed for safe dispatch ofequipment are taken. Project manager is also responsible for preparing & maintainingthe excise documents as per statutory regulations.Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 54
  • 55. TATA GROWTH SHOP 2010 Review of LiteratureSome Brief Introduction On CraneTGS is the undisputed leader in the design and manufacture of cranes for variousclasses of duty and application ranging from 1 ton to 340 tons. The Growth Shop has manufactured more than 350 crane(including EOTcranes, semi portal cranes, Gantry Cranes etc.) for application in steel , cement, HydelPower etc.Types of Crane Produce By TGSBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 55
  • 56. TATA GROWTH SHOP 2010 • E.O.T Cranes • Ladle Handling Crane • Slab Handling CraneE.O.T CranesIt stands for Electrically Operated Overhead Traveling Cranes.Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 56
  • 57. TATA GROWTH SHOP 2010Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 57
  • 58. TATA GROWTH SHOP 2010E.O.T-CRANES are divided into two major types. They are:1. Single Girder Cranes2. Double girder cranesLadle Handling CraneAs it is usually the only crane in a steel mill that can perform ladle handling, the ladle crane’sreliability is of paramount importance.An open-topped cylindrical container made of heavy steel plates and lined with refractory, theladle is used for holding and transporting liquid steel. Here all secondary metallurgical worktakes place, including deslagging and reslagging, electrical heating, chemical heating orcooling with scrap, powder injection or wire feeding, and stirring with gas or with ...Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 58
  • 59. TATA GROWTH SHOP 2010Slab Handling Crane • These heavy-duty cranes feed the rolling mill and are therefore critical to its operation. • Sometimes they incorporate a rotating trolley in order to position the product correctly in relation to the conveyor. • Slab handling cranes are able to handle radiant heat from the product.These are high production cranes with high speed requirements. Load control is used forsmooth, accurate positioning of the load and assists the operator in maximizing throughput--------------------------------------------------------------------------------------------------------------------------------------Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 59
  • 60. TATA GROWTH SHOP 2010 Research MethodologyBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 60
  • 61. TATA GROWTH SHOP 2010 Analysis on CraneBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 61
  • 62. TATA GROWTH SHOP 2010 Competitor of Tata Growth Shop (Crane Sector)Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 62
  • 63. TATA GROWTH SHOP 2010Competitor of Tata Growth Shop (Crane Sector) • The WMI Cranes Ltd. (Mumbai) • Anupam industries • Jessop (Kolkata) • Electromech material handling systems(Pune) • Sparkline Equipment(Pune) • Unique Crane (Mumbai) • Demag Cranes(Pune) • Pune Cranes(Pune) • Unitek Engg. Pvt.Ltd.(Bangalore) • Unique Industrial & Handling Pvt. Ltd. • Armsel MHE Pvt.Ltd. • W.H Brady & Company • GRIP Engineering Faridabad • HEC (Ranchi)The WMI Cranes Ltd. (Mumbai)WMI has supplied over 5,000 cranes all over India, THE PRODUCT RANGE: Cranes: • General Purpose EOT • Power House Cranes • Scrap Handling Cranes • Hot Metal Handling Cranes • Billet Handling Cranes with Tongs or Magnets • Coil Handling CranesBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 63
  • 64. TATA GROWTH SHOP 2010Customer of WMI Cranes asS.No. Customer Name Product Description 1 Central Inland Water Transport Crane 15 / 3 Ton Level Luffing Crane with 35 mtrs Corporation radius, and 25 mtrs height of lift with weighing system. 2 Kandla Port Trust Crane 3 Ton Level Luffing Crane. 3 Kandla Port Trust Crane 6 Ton Level Luffing Crane4 Rathi Ispat Crane EOT Crane 5 Usha Alloys & Steels Crane EOT Crane 6 Piramal Steels Crane EOT Crane 7 Kalyani Steels Crane EOT Crane 8 Nagpur Alloys Crane EOT Crane 9 Indian Steel Crane EOT Crane 10 Canara Steel Crane EOT Crane 11 Bihar Alloys & Steel Crane EOT Crane 12 Allied Steels Crane EOT Crane 13 Andhra Pradesh Steel Crane EOT Crane 14 Haryana Steel & Alloys Crane EOT Crane 15 Jindal Steel Crane EOT Crane 16 Mohata Ispat Crane EOT Crane 17 Metal & Steel Factory, Ishapore Crane EOT CraneCRANES FOR INTEGRATED STEEL PLANTSS.No. Customer Name Product Description 1 Essar Steels, Hazira Crane Three 100 / 25 Ton, 30 Mtrs Span 2 Jindal Vijayanagar Steels Crane 100 Ton, 37 Mtrs Span Slab Handling Crane with Tongs 3 Rajinder Steels, Raipur Crane Two 10 Ton Scrap Handling MagnetCranes 4 Bhilai Steel Plant Crane 10 Ton Rotating Trolley Finger Crane with Magnet. 5 Vizag Steel Plant Crane Three 5 + 5 Ton Rotating Trolley Crane with MagnetS.No. Customer Name Product Description 6 Durgapur Steel Plant Crane 15 Ton EOT DC Crane with Magnet. 7 Tata Iron and Steel Company Crane 15 Ton Slag Handling Crane Limited 8 Salem Steel Plant Crane 63 Tons EOT Cranes.HOT METAL CRANESS.No. Customer Name Product Description 1 Sunflag Iron & Steel, Crane 95 / 25 / 5 Ton Four Girder Ladle Crane Bhandhara 2 Usha Martin Crane 50 Ton Ladle Trolley CraneBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 64
  • 65. TATA GROWTH SHOP 2010 3 Rajinder Steel Crane 90 / 25 Ton Ladle Crane 4 Ishar Alloys & Steels Crane 90 / 25 Ton Crane 5 Nova Steels Crane 90 / 25 Ton Ladle Crane 6 Bihar Alloys & Steels Crane 60 / 15 Ton Ladle Crane. 7 Aarti Steels Crane 60 / 20 Ton Ladle CraneAnupam industries:-Product Range Steel Plant Cranes & Equipments: • Four / Double Girder Ladle Cranes • Mill Duty Cranes • Coil/Slag Pot Transfer Car, Ladle Car, LadleJessop (Kolkatta)Product Range • EOT Cranes for Power Plant. • Ladle Cranes for handling molten steel. • Rotating Trolley Cranes. Ingot Stripper Cranes for Steel Plants. Floating Cranes Railway Breakdown Cranes.Some Important Cranes manufactured by JessopBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 65
  • 66. TATA GROWTH SHOP 2010 S.No.Customer NameProductDescript ion 1BokaroSteelPlant Crane450 +100/20 Tex 25 MSpanLadleCrane 2TISCO Crane300 +60/20 Tex 21 MSpanLadleCrane 3RourkelaBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 66
  • 67. TATA GROWTH SHOP 2010 HEC (Ranchi) • HEC design for manufactures heavy duty Electric Over head (EOT) Cranes for application in steel plant, Engineering Sector, Space Research etc. • The Highest capacity crane designed & Manufactured so far is 450 T Ladle Crane for handling hot liquid metal. Types of cranes supplied• General Purpose EOT Cranes for workshops and engineering sector• Ladle Crane for handling Hot metal Ladles in Steel and metallurgical plant• Soaking pit cranes for steel plant application• Soaking pit cover carriage cranes for steel plant application Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 67
  • 68. TATA GROWTH SHOP 2010• Slab handling Tong cranes for steel plant application• Scarfing Cranes• Magnet Grab Cranes• Plate Handling & Searing Cranes• Bridge Reloader Grab Cranes Supplies made to:• Bharat Heavy Electricals Limited, Hardwar• Bhilai Steel Plant• Tata Iron & Steel Co., Jamshedpur• Bokaro Steel Limited, Bokaro Steel City, Bokaro• Visakhapatnam Steel Project, Visakhapatnam• Bhilai Steel Plant, Bhilai• Jayant Coal Handling Plant, Northern Coal Fields Ltd., Jayant• Durgapur Steel Plant, Durgapur• Rourkela Steel Plant, Rourkela• Isro, Sriharikota• Konark Met Coke Limited• Tamil Nadu Electricity Board• Neelachal Ispat Nigam Limited• Tiazhpromexport Moscow For Bulgaria Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 68
  • 69. TATA GROWTH SHOP 2010 Customer of Tata Growth Shop (Crane Sector)Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 69
  • 70. TATA GROWTH SHOP 2010 Customer Of Tata Growth Shop (Crane Sector) • Bhusan Steel Ltd. • Steel Authority India Ltd.(Bokaro) • Tata Steel • Subansiri Hydel Power Project Under NHPC. Product Name Quantity Customer NameEOT Crane 5T EOT to 280 350 Nos. TATA STEEL+75/20T Hot Metal Ladel Crane1100 + Hot Metal Mixer EOTCranes EOT Crane 4 Nos. Jindal Steel Ltd. (Belleary) EOT Crane 4 Nos. Subansiri Hydel Power Project Under NHPC EOT Crane 15 Nos. Jindal Steel Ltd. EOT Crane 9 Nos. Steel Authourity India Ltd. Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 70
  • 71. TATA GROWTH SHOP 2010 Customer Of Tata Growth Shop (Crane Sector) 400 350 350 300 250 200 150 100 50 Crane 4 4 15 9 0 TATA STEEL Jindal Steel Ltd. Subansiri H ydel Jindal Steel Ltd. Steel Authourity (Belleary) Power Pro ject India Ltd. Under NH PC According to this Fig. Tata Steel Is the larger Customer Of Tata Growth Shop.Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 71
  • 72. TATA GROWTH SHOP 2010 TATA STEEL GROWTH SHOPLIST OF HEAVY CRANES DESIGNED & MANUFACTURED AT TATA STEEL GROWTH SHOP DURING 2000-2009 (STEEL PLANT DUTY) S.No Quantity Customer Year of Manufacture 1 1 Lafarge Cement 2000 2 2 Neyveli Lignite Corporation Ltd. TamilNadu 2001 3 1 HSM (Tata Steel) 2001 4 1 Jindal Vijaynagar Steel Ltd. 2001 5 1 Jindal Vijaynagar Steel Ltd. 2001 6 Jindal Vijaynagar Steel Ltd. 2001 7 1 Jindal Vijaynagar Steel Ltd. 2001 8 3 Cold Rolling Mill(Tata Steel) 2002 9 1 Cold Rolling Mill(Tata Steel) 2004 10 1 Cold Rolling Mill(Tata Steel) 2004 11 1 Cold Rolling Mill(Tata Steel) 2005 12 1 Cold Rolling Mill(Tata Steel) 2006 13 1 Cold Rolling Mill(Tata Steel) 2006 14 1 LD Shop (Tata Steel) 2006 15 1 LD 2 & Slab Caster(Tata Steel) 2006 16 2 Rebar Mill(Tata steel) 2006 17 1 Cold Rolling Mill(Tata Steel) 2006 18 1 Cold Rolling Mill(Tata Steel) 2006 19 2 Cold Rolling Mill(Tata Steel) 2007 20 1 LD 2 & Slab Caster (Tata Steel) 2004 21 1 LD 2 & Slab Caster (Tata Steel) 2005 22 1 LD 2 & Slab Caster (Tata Steel) 2004 23 1 LD 2 & Slab Caster (Tata Steel) 2004 24 1 LD 2 & Slab Caster (Tata Steel) 2005 25 1 LD 2 & Slab Caster (Tata Steel) 2005 26 1 LD 2 & Slab Caster (Tata Steel) 2005 27 1 LD Shop # 1 (Tata Steel) 2004 28 1 LD Shop # 1 (Tata Steel) 2005 29 1 LD Shop # 1 (Tata Steel) 2005 30 1 LD Shop # 1 (Tata Steel) 2004 31 1 LD Shop # 1 (Tata Steel) 2005 32 1 LD Shop # 1 (Tata Steel) 2004 33 1 LD Shop # 1 (Tata Steel) 2005 34 1 LD Service (Tata Steel) 2005 35 1 LD Shop # 1 (Tata Steel) 2006 36 1 LD Shop # 1 (Tata Steel) 2006 37 1 LD Shop # 1 (Tata Steel) 2007 38 1 LD Shop # 1 (Tata Steel) 2007 38 1 Bhushan Steel Ltd. Angul orissa 2009 39 1 Bhushan Steel Ltd. Angul orissa 2009 40 1 Bhushan Steel Ltd. Angul orissa 2009 41 1 Bhushan Steel Ltd. Angul orissa 2009 42 1 Bhushan Steel Ltd. Angul orissa 2009 43 1 Bhushan Steel Ltd. Angul orissa 2009 44 1 Bhushan Steel Ltd. Angul orissa 2009 45 1 Bhushan Steel Ltd. Angul orissa 2009Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 72
  • 73. TATA GROWTH SHOP 2010 46 1 Bhushan Steel Ltd. Angul orissa 2009 47 1 Bhushan Steel Ltd. Angul orissa 2009 48 1 Bhushan Steel Ltd. Angul orissa 2009 49 1 Bhushan Steel Ltd. Angul orissa 2009 Q2:- According to this data which is the larger customer of Tata Growth Shop during this ten years?Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 73
  • 74. TATA GROWTH SHOP 2010Tender of Crane some certain CompanyS.No. Company Name PRODUCT PUB.DATE LOCATION TENDER VALUE1 BHEL Crane 26-June-2010 Hyderabad2 Central Crane 16-July-2010 Lucknow Equipment & Stores Procurement Organization3 NMDC Ltd. Crane 11-June-2010 Hyderabad4 The Crane 5-June-2010 Ahmednagar sanjivani(Takil) Maharashtra Sahkari KarKhana Ltd.5 Northern Coal Crane 12-June-2010 Bangalore 2,74,000,00 Field Ltd.6 Paradip Port Crane 10-July-2010 Orissa 2,00,000 TrustBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 74
  • 75. TATA GROWTH SHOP 20107 North Eastern Crane 26-June-2010 Izatnagar 3,93,000 Railway8 NMDC Ltd. Crane 14-June-2010 Bangalore 2,45,000,009 Mazagon Dock Crane 22-June-2010 Mumbai Ltd.10 Cofmow Crane 4-june-2010 N.Delhi (Railway)11 Track Railway Crane 3-July-2010 Lucknow Irrigation Dept12 Mazagon Dock Crane 16-July-2010 Mumbai 62,50,000,00 Ltd.13 Mazagon Dock Crane 7-July-2010 Mumbai 62,50,000 Ltd.14 Military Service Crane 28-June-2010 A.P 1,20,000,00 Engg.Ltd.15 Central Equipment Crane 16-July-2010 Lucknow & Stores Procurement OrganizationS.No. Company Name PRODUCT PUB.DATE LOCATION TENDER VALUE 16 Military Service Crane 12-July-2010 Mumbai Engg.Ltd. 17 Military Service Crane 18-July-2010 Orissa 12,000,00 Engg.Ltd. 18 Vaidyanath Crane 1-July-2010 Bhid(Maharashtra) Sahakari Sakhar Kharkhana Ltd. 19 Indian Railway Crane 2-July-2010 N.Delhi 20 Directore of Crane 28-May-2010 Tarapur(Maharashtra purchase & store ) 21 N.E.R Crane 23-July-2010 Izanthnagar 3,93,000 22 Northeast Crane 23-June-2010 Assam 2,05,696 Frontier Railway 23 BHEL Crane 9-July-2010 Bhopal 24 NMDC Crane 14-June-2010 Hyderabad 2,45,000,00 25 S.E.Railway Crane 17-July-2010 E Road 5,71,000Source:- www.indiamart.comBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 75
  • 76. TATA GROWTH SHOP 2010 SWOT AnalysisStrengthThreats  Strong Financial support  Well Equipped & skilled design cell  Well equipped manufacturing setup  Corporate image-“TATA”-Quality of product and reliability  High Quality of equipment & spares supplied Weakness  High Inventory cost  High conversion cost Opportunities  High growth market  Opportunities in international marketBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 76
  • 77. TATA GROWTH SHOP 2010  Arrival of MNCs  China growing big in export BIBLIOGRAPHY1. Journal & publications :-Available from Tata steel BD & S department.2. Marketing Management by Philip Kotler (Eleventh edition)3. Research Methodology by C R Kothari (Second edition)Library Shavak Nanavati Technical institute (SNTI) library Tata Management Development Centre (TMDC) library WEBLIOGRAPHYBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 77
  • 78. TATA GROWTH SHOP 20101. www.tatasteel.com2. www.tatagrowthshop.com3. www.indiamart.com4. www.google.comBusiness Environment of Crane in Relevant of steel industry for Tata Growth Shop 78