Cranes project

TATA GROWTH SHOP 2010

A

SUMMER INTERSHIP PROJECT

ON

Business Environment of Crane Relevant of
Steel Industry for
Tata Growth Shop
A REPORT SUBMITTED TO SOA UNIVERSITY IN PARTIAL
FULFILLMENT FOR AWARD OF THE DEGREE OF

MASTER IN BUSINESS ADMINISTRATION

SANTOSH KUMAR JHA
REG.NO.-0941333217

2009-2011(SESSION)

UNDER THE GUIDANCE OF

External Guide Internal Guide
Mr. Anand Kumar chandnani Mr. Sanjib Pattnaik

Head, BD & Contracts Tata Steel Asst. Prof ,IBCS(SOA University)

INSTITUTE OF BUSISNESS AND COMPUTER STUDIES

(SOA UNIVERSITY)

BHUBANESWAR

Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 1


ACKNOWLEDGEMENT

On the job training give each and every MBA aspirants their first market
experience. My Summer Intership report in Business Environment of Crane
Relevant of steel industry for Tata Growth Shop gives me this opportunity. I am
very grateful to Mr. Anand Kumar chandnani for selecting me as a Summer
Internship trainee. I am also very grateful to Mr. S. M Sarkar for his kind co-
operation and valuable suggestion. Without his help I might not be able to
complete the project. I am also want to give my sincere thanks to Mr.
S.M.Sarkar without his valuable information. Lastly I want give my sincere
thanks to all the staff of Tata Growth Shop for their valuable support and co-
operation time to time during my 50 days on the job training.



Certificate of the Guide
This is to certify that the work entitled “Business
Environment of Crane Relevant of steel industry for Tata
Growth Shop is a piece of Summer Internship project done by
SANTOSH KUMAR JHA, a student of MBA bearing
Reg.No.-0941333217 under my guidance and supervision for
partial fulfillment of MBA curriculum of IBCS , under SOA
University (Bhubaneswar).

Signature



GUIDE CERTIFICATE

This is to certify that Mr. Santosh Kumar Jha Regd. No-0941333217, is a student of IBCS. He
has successfully completed his Summer Project work on the topic “Environment of Crane Relevant of
steel industry for Tata Growth Shop” in TATA STEEL under my guidance in partial fulfillment of
MBA Programme in the Institute of Business & Computer Studies under Siksha ‘O’ Anusandhan
University.

This is an original work of his own and has not been carried out by anyone earlier.

Date: Mr. Sanjib Pattnaik
Place: Bhubaneswar Asst. Professor, IBCS
SOA University

PERFACE


I had been assigned to do my Summer Intership project in Tata
Growth Shop(Tata Steel), Jamshedpur, under the faculty Guidance
of Mr. Sanjib Pattnaik lecturer IBCS.

During the job training period my job to how to analysis on the
Crane in steel sector , what is the bottleneck of the existing brand?
analyze the customer mood of existing brand, what is customer expect
the existing brand, so I try to give my best effort to try to learn that
people respond .

So we all know that there is a wide difference between what we
learn in the text & what we actually see in the real market situation &
I am very much grateful to the Tata Growth Shop (Tata Steel) for
giving me the opportunity to enrich my marketing knowledge as well
as teaching me how the analyze the brand, what is the need in the real
market. It will give my great pleasure if my study will help Tata
Growth Shop(Tata steel) in my respect.

CONTENTS Page No.


 Introduction to the organization 6-12
 Profile 7-11

 Mission

 Vision 12

 Policy of Tata Steel 13-16
 Corporate social responsibility 13

 Quality policy 13-14

 Human Resource Policy 14
 Safety Policy 15
 Environment policy 16

 Profile of Founders 18-19

 Board of Director 21-22

 Strategic Business Unit of Tata Steel 23-28

 Genesis of Tata Growth Shop 30-41

 Evaluation Story

 Customer and Product

 Organizational Structure & Process 42-51

 Review Of Literature 52-55
 Introduction to Crane 53

 Types of Crane 53-55

 Research Methodology 56-74
 Objective, Scope, Methodology


 Competitor of Tata Growth Shop(Crane)

 Customer of Tata Growth Shop (Crane)

 Data analysis and Interpretation

 SWOT Analysis 77

 Bibliography 79

OBJECTIVES OF THE STUDY
This project titled , “The Study of Business Environment of Crane Relevant for
TATA STEEL GROWTH SHOP’S” is prepared with the objectives of finding out the
various projects of the companies which are under execution level and as well as
future ones. This project will help the company in projecting their demands and
knowing the potential market for its products.

SCOPE OF THE PROJECT

The project doesn’t have a vast scope but it carries a major importance. It directs the
company towards analyzing the orders to be gained by through the upcoming events. It
also helps the company to find out what are the weaknesses that the company has and
their competitors’ do not have. Or what are the strengths and opportunities of the
company so that it can be implemented to greater extent to gain orders.

METHODOLOGY

Data for the companies under analysis has been taken from their websites of the
companies. Data of Tata steel ltd has been taken from the annual report of the
company available on the websites.

Different Missing information is gathered by talking to the respective parties, Tata
steel designers and going through the news, journals etc.



PRESENTATION OF DATA

Graphical presentation has been shown for all companies for the period.

Analysis has been done with reasoning.

LIMITATION

• The Topic is a voluminous one for which the time allotted was insufficient.

• Getting primary data from the company is very difficult. For being a private
company the employees of the company are reluctant to give any information,
which is specific to that company.

• The most significant weakness of this study can be attributed to the chosen case
study research methodology. These include the lack of generalization, perceived
lack of rigor, subjectivity, and voluminous documents. This study is an
exploratory case study with a voluminous sample size. Therefore, the findings
cannot be generalized beyond the context of this study.

• It is too tough to measure the Investment on various equipments of the
companies.



PROFILE
OF
TATA STEEL



Tata Steel moves into its next target to become the world’s second largest steel
company by 2012 with the help of its most expensive between worth $12.9
billions on Corus groups.

“BUSINESS STANDRAD”

INTRODUCTION
Tata Steel (BSE: 500470), formerly known as TISCO and Tata Iron and Steel
Company Limited, is the world's sixth largest steel company, with an annual crude
steel capacity of 31 million tonnes. It is the largest private sector steel company in
India in terms of domestic production. Ranked 258th on Fortune Global 500, it is
based in it is based in Jamshedpur , Jharkhand , India. It is part of Tata Group of
companies. Tata Steel is also India's second-largest and second-most profitable
company in private sector with consolidated revenues of Rs 1,32,110 crore and net
profit of over Rs 12,350 crore during the year ended March 31, 2008.

Its main plant is located in Jamshedpur, Jharkhand, with its recent acquisitions,
the company has become a multinational with operations in various countries. The
Jamshedpur plant contains the DCS supplied by Honeywell .The registered office of
Tata Steel is in Mumbai. The company was also recognized as the world's best steel
producer by World Steel Dynamics in 2005. The company is listed on Bombay Stock
Exchange and National Stock Exchange of India, and employs about 82,700 people (as
of 2007).



Contents
 History
 Capacity Expansion

 Acquisitions

 Corus
 Other acquisitions

 Controversies

 Dharma Port

 Corporate rankings
 References

COMPANY HISTORY
Tata Iron & Steel Company Ltd. (TISCO) is the iron and steel production company
associated with the Tata group of some 80 different industrial and other business
enterprises in India, founded by members of the Tata family. TISCO operates as
India's largest integrated steel works in the private sector with a market share of nearly
13 percent and is the second largest steel company in the entire industry.

Its products and services include hot and cold rolled coils and sheets, tubes,
construction bars, forging quality steel, rods, structural, strips and bearings, steel plant
and material handling equipment, ferro alloys and other minerals, software for process
controls, and cargo handling services. Through its subsidiaries, TISCO also offers
tinplate, wires, rolls, refractories, and project management services.

Tata's Early Beginnings in the 1800s


Jamsetji Nusserwanji Tata was born into a well-to-do family of Bombay Parsees in
1839. Tata Steel was established by Indian Parsi businessman Jamsetji Nusserwanji
Tata in 1907 (he died in 1904, before the project was completed). Tata Steel
introduced an 8-hour work day as early as in 1912 when only a 12-hour work day was
the legal requirement in Britain. It introduced leave-with-pay in 1920, a practice that
became legally binding upon employers in India only in 1945. Similarly, Tata Steel
started a Provident Fund for its employees as early as in 1920, which became a law for
all employers under the Provident Fund Act only in 1952. Tata Steel's furnaces have
never been disrupted on account of a labor strike and this is an enviable record.

Capacity Expansion
Tata Steel has set an ambitious target to achieve a capacity of 100 million tonne by
2015. Former Managing Director B. Muthuraman stated that of the 100 million tonne,

Tata Steel has lined up a series of greenfield projects in India and outside which
includes-

1. 6 million tonne plant in Orissa (India)
2. 12 million tonne in Jharkhand (India)
3. 5 million tonne in Chhattisgarh (India)
4. 3-million tonne plant in Iran
5. 2.4-million tonne plant in Bangladesh
6. 5 million tonne capacity expansion at Jamshedpur (India)
7. 4.5 million tonne plant in Vietnam (feasibility studies underway)

Acquisitions

Corus is Europe’s second largest steel producer. With main steelmaking
operations in the UK and the Netherlands, Corus supplies steel and related services to

the construction, automotive, packaging, mechanical engineering and other markets
worldwide. Corus comprises three operating Divisions, Strip Products, Long Products
and Distribution & Building Systems and has a global network of sales offices and
service centers, employing around 37,000 people worldwide. (www.corusgroup.com)

On 20 October 2006

• Tata Steel announced that it had agreed to pick up a 100% stake in the Anglo-
Dutch steel maker Corus at 455 pence per share in an all cash deal,
cumulatively valued at GBP 4.3 billion.

On 19 November 2006

• Brazilian steel company Companhia Siderúrgica Nacional (CSN) launched a
counter offer for Corus at 475 pence per share, valuing it at £4.5billion.

On 31 January 2007

• Tata Steel won their bid for Corus after offering 608 pence per share, valuing
Corus at £6.7 billion; as a result and pending acceptance and completion of the
takeover, the joining of the two will create the fifth largest steel company in the
world.

NatSteel Holdings is headquartered in Singapore and is a leading supplier of
premium steel products for the construction industry. It became a 100% subsidiary of
Tata Steel in February 2004. NSH produces about 2 MT of steel products annually
across its regional operations. (www.natsteel.com.sg)


In August 2004

• Tata Steel entered into definitive agreements with Singapore based NatSteel Ltd
to acquire its steel business for Singapore $486.4 million (approximately Rs
1,313 crore) in an all cash transaction.

Headquartered in Bangkok, Tata Steel Thailand is a major steel producer in
Thailand and is the largest producer of long steel products with a manufacturing
capacity of 1.7 mtpa. ( www.tatasteelthailand.com)

In 2005

Tata Steel acquired 40% Stake in Millennium Steel based in Thailand for $130
million (approx. Rs 600 crore).

Tata companies operate in seven business sectors:

1. Communications and information technology

2. Engineering

3. Materials

4. Services

5. Energy

6. Consumer products and.

7. Chemical



Vision

• We aspire to be the global steel industry benchmark for Value Creation and
Corporate Citizenship

We make the difference through

• Our people, by fostering team work, nurturing talent, enhancing leadership
capability and acting with pace, pride and passion.
• Our offer, by becoming the supplier of choice, delivering premium products
and services, and creating value for our customers.
• Our innovative approach, by developing leading edge solutions in technology,
processes and products.

Mission

• Consistent with the vision and values of the founder Jamsetji Tata, Tata Steel
strives to strengthen India’s industrial base through the effective utilization of
staff and materials. The means envisaged to achieve this are high technology
and productivity, consistent with modern management practices.

• Tata Steel recognizes that while honesty and integrity are the essential
ingredients of a strong and stable enterprise, profitability provides the main
spark for economic activity.

Overall, the Company seeks to scale the heights of excellence in all that it does in an
atmosphere free from fear, and thereby reaffirms its faith in democratic values.


POLICY OF TATA STEEL

Overall, the Company seeks to scale the heights of excellence in all that it does in an
atmosphere free from fear, and thereby reaffirms its faith in democratic values.

Corporate social responsibility

• Tata Steel believes that the primary purpose of a business is to improve the quality
of life of people.
• Tata Steel shall volunteer its resources, to the extent it can reasonably afford, to
sustain and improve healthy and prosperous environment and to improve the quality
of life of the employees and the communities it serves.
• Tata Steel shall conduct its business ever mindful of its social accountability,
respecting applicable laws and with regard for human dignity.
• Tata Steel shall positively impact and influence its partners in fostering a sense of
social commitment for their stakeholders.

Date:1stOctober2009

HM Nerurkar
( Managing Director)

Quality policy

• Consistent with the group purpose, Tata Steel constantly strives to improve the
quality of life of the communities it serves through excellence in all facets of its
activities.


• We are committed to create value for all our customers and key stakeholders by
continually standardizing, improving and innovating our offerings, systems and
processes involving all our employees.

• This policy shall form the basis of establishing and reviewing the Business
Objectives and Strategies and shall be communicated across the organization.
The policy will be reviewed to align with business direction and to comply with
all the requirements of TQM Principles.

Date: 1st October 2009 HM Nerurkar
( Managing Director )

Human Resource Policy

• Tata Steel is an equal opportunity employer.
• Tata Steel recognizes that its people are the primary source of its
competitiveness.
• It will pursue management practices designed to enrich the quality of life of its
employees, develop their potential and maximize their productivity.
• It will aim at ensuring transparency, fairness and equality in all its dealings with
its employees.
• Tata Steel shall strive continuously to foster a climate of openness, mutual trust
and teamwork.
• In the process Tata Steel shall strive to be the employer of choice by attracting
the best available talent and ensuring a cosmopolitan workforce.



Date: 1st October 2009

HM Nerurkar

Safety Policy

Tata Steel’s safety and occupational responsibilities are driven by our
commitment to ensure zero harm to people we work with and society at large and are
integral to the way we do business.

Safety Principles

• Safety is a line management responsibility.
• All injuries can be prevented.
• Felt concern and care for the employee on “24 hours safety” shall be demonstrated
by Leaders.
• Employees shall be trained to work safely.
• Working safely shall be condition of employment.
• Every job shall be assessed for the risk involved and shall be carried out as per
authorized procedures/checklist/necessary work permit and using necessary work
permit and using necessary personal protective equipment.

We are committed to continual improvement in our S&OH performance.


• We shall set objective-targets, develop, implement and maintain management
standards and systems, and go beyond compliance of the relevant industry
standards, legal and other requirements.


HM Nerurkar

Environmental responsibilities

Tata Steel’s environmental responsibilities are driven by our commitment to preserve
the environment and are integral to the way we do business.

1. We are committed to deal proactively with Climate Change issue by efficient use
of natural resources & energy; reducing and preventing pollution; promoting waste
avoidance and recycling measures; and product stewardship.

We shall identify, assess and mange our environmental impact.

Environment policy

Well shall develop & rehabilitate abandoned sites through a forestation and
landscaping and shall protect and preserve the bio-diversity in the areas of our
operations.

We shall enhance awareness, skill and competence of our employees and contractors
so as to enable them to demonstrate their involvement, responsibility and
accountability for sound environmental performance.

2. We are committed to continual improvement in our environmental performance.

We shall set objectives, targets, develop, implement and maintain management
standards and system, and go beyond compliance of the relevant industry standards
legal and other requirements.


3. We will truly succeed when we sustain our environmental achievement and are
valued by the communities in which we work.


HM Nerurkar
( Managing Director )

PROFILE
OF
FOUNDERS


Jamsetji Nusserji Tata ranks among the greatest
visionaries enterprises of All time. Gifted with the most extraordinary
imagination and

Prescience, he laid the foundations of Indian industry, contributed to
Its consolidation, and became a key figure in India’s industrial
renaissance. Born on 3rd march 1839 into a family descended from
Parsi priests in Navsari, a centre for age old Parsi culture, he was
educated at Elphinstone College , Bombay Initiated early into the
Techniques of trade by his father, he travelled wide, gained a scientific
outlook, and set up at first, textile business in India, introducing new machinery that vastly
improved the production of cotton yarn in the country. He however realized that India’s real
freedom depended upon his self-sufficiency in scientific knowledge, power and steel, and thus
devoted the major part of his life, and his fortune to three great enterprise – the Indian Institute of
Science at Bangluru, the Hydro-electric schemes, and Iron & Steel Works at Jamshedpur.

Sir Dorabji Tata (1859-1933)



J N Tata had exhorted to his sons to pursue and develop his life’s work;
His elder son, Dorab Tata carried out the bequest with scrupulous zeal,
and distinction. Thus, even though it was Jamsetji Tata who had
envisioned the mammoth projects, it was in fact Doarb Tata who actually
brought the venture to existence and fruition. He was the first Chairman of
the gig an Tata enterprise. He had a deep interest in people. The great
labor strike in 1920 in Jamshedpur ended in a day due to his intervention.
It demonstrated India could have no better employer of labor that Sir
Dorab.

Jehangir Ratanji Dadabhai Tata (1904-1993)

JRD Tata has been one of the greatest builders and personalities of
modern India in the twentieth century. He assumed Chairmanship of Tata
Sons Limited at the young age of 34, but his charismatic, disciplined and
forward-looking leadership over the next 50 years and more, led the Tata
Group to new heights of achievement, expansion and modernization. Under
his stewardship, the number of Tata venture grew from 13 to around 80,
encompassing steel, power generation, engineering hotels, consultancy
services, information technology, art and culture, consumer goods, industrial products etc.



Board of Director


Senior Management People



Ratan Naval Tata
Ratan Naval Tata, the chairman of the Tata Group, India's most respected
conglomerate. He was born in Mumbai on December 28, 1937. Ratan Tata holds a
degree in Architecture and Structural Engineering from Cornell University. He has
also done the Advanced Management Program from Harvard Business School in
1974-1975. He is also chairman of other Tata companies of other Tata
companies, including Tata Motors, Tata Consultancy Services, Tata
Power, Tata Tea, Tata Chemicals, Indian hotels and Tata Teleservices.

Mr. Tata joined Tata Steel in December 1962. After serving in various other


Tata companies, he was appointed director-in-charge of National Radio & Electronics
Company Limited (NELCO) in 1971. In 1981, he was named chairman of Tata Industries,
the second Tata promoter company. Mr. Tata is also the chairman of two of the largest
philanthropic trust in the private sector in India.

Mr. Tata is associated with various organizations in India and abroad. He is
chairman of the Government of Indian’s Investment Commission and a member of the
prime minister’s Council on Trade and industry, the National Hydrogen Energy Board
and the National Manufacturing Competitiveness Council.

The Government of India honored Mr. Tata with its second highest civilian
award, the Padma Vibhushan, in 2008.Earlier, in 2000; he had been awarded the Padma
Bhushan. He has also been conferred an honorary doctorate in Business administration by the
Ohio State University, an honorary doctorate in technology by the Asian Institute of
Technology, Bangkok, an honorary doctorate in science by the university of Warwick, and an
honorary fellowship by the London School of Economics.

KEY ENTERPRISE PROCESS

 Leadership

 Strategic planning and risk management

 Market Development

 Investment Management

 Human Resource

 Improvement & change management


 Order Generation

 Operation and fulfillment

 Supply Management

 Research & Development

 Information Management

Strategic Business Units of Tata Steel

A part from main steel division, Tata Steel operation is grouped under the following strategic
Business Units:

Bearing division: manufactures ball bearing, double row self-aligning bearing, magneto,
bearing, clutch release bearing and tapered roller bearing for two wheelers, fans, water, and
pumps.

Ferro alloys and Minerals Division: operates chrome mines and has units for making Ferro
chrome and Ferro- manganese. It is one of the largest players in the global Ferro chrome
market.

Agrico Division: Tata Agrico is the first organized manufacturer in the India of hand tools
and implements for application in agriculture.

Tube Division: The biggest steel tube manufacturer with the largest market share in India, it
aspires to strengthen it market presences by expending and modernizing its commercial and
precision tube manufacturing capacity.

Wire Division: A pioneer in the manufacture of steel wire in India, it produces coated and
uncoated wires, branded as Tata wiron. The division also operates a wholly owned subsidiary
in Sri Lanka.

Joint venture, Associates and Subsidiaries

Tata steel has numerous joint ventures and subsidiaries. Among them are:

Jamshedpur injection powder ltd.

JAMIPOL manufactures carbide de-sulphurising compounds which are used
for de-sulphurising hot metal for the production of low-sulphur, high-quality
steel.

Website:- www.jamipol.com

Jamshedpur utility and service company

Re-engineered out of Tata Steel's town services, JUSCO is a wholly owned
subsidiary of Tata Steel and is the country's first enterprise that provides
municipal and civic services for townships. JUSCO is the only EMS 14001
civic services provider in the country.

Website:- www.juscoltd.com

Lanka Special Steel Ltd.

The only unit in Sri Lanka manufacturing galvanized wires.

Sila Eastern Company Limited

Established to develop limestone mines in Thailand, mainly for the captive
use of Tata Steel


Tata Steel KZN

Proposes to set up high carbon ferrochrome plant in South Africa. The plant is slated to be
commissioned by October 2007 with an annual production capacity of 135,000 tonnes during
Phase I.

Tata Metaliks Limited

Tata Metaliks is recognized as India’s number one pig iron manufacturing and
selling company. Promoted by Tata Steel Limited and assisted by The West Bengal Industrial

Development Corporation, the pig iron produced by the Company is rated as the best in the
country for years now

Tata Pigments Limited

TPL's range of products includes oxides of iron, dry cement paint, exterior
emulsion paint and distemper. Its products are used in paints, emulsion, cement floors, plastic
etc

Tata Refractories Limited (TRL)


It produces High Alumina, Basic, Dolomite, Silica and Monolithic Refractories and
offers design, procurement and re-lining applications services. It is one of the few companies
worldwide to produce silica refractories for coke ovens and the glass industry. The Company
has a basic bricks manufacturing unit in China.

Tata Steel Processing and Distribution Limited (TSPDL)

Tata Steel Processing and Distribution Limited is wholly owned subsidiary of
Tata Steel. With 8 large processing units, 17 sales locations and a host of partners like
external processing agencies, suppliers, retailers and other stakeholders, today TSPDL is
India’s largest steel service organization

Tata Sponge Iron Limited (TSIL)

TSIL is the first Indian sponge iron plant based on Tata Steel's Direct
Reduction Technology. Its major product lines are sponge iron lumps and fines

Tayo Rolls Limited

India's leading roll manufacturer and supplier, the company produces rolls
which find application in integrated steel plants, power plants, the paper, textile and food
processing sectors, and the government mint

Tinplate Company of India Limited (TCIL)


With a market share of over 35%, it is the industry leader in India. It has the
capability to supply all tinning line products including electrolytic tinplate / tin-free steel and
cold-rolled products

TRF Limited

TRF, one of India's leading companies in the business of design, manufacture,
supply, installation and commissioning of engineered-to-order equipment and systems in the
areas of bulk material handling, processing, reclaiming and blending. TRF has also made its
mark in the fields of coke oven equipment, coal dust injection systems for blast furnaces and
coal beneficiation systems

Joint Ventures

A JV between Larsen & Toubro Ltd. and Tata Steel Ltd., the company will build a deep draft
(18 metres) all weather port on the east coast of India. The port will handle 80 million tonnes
per annum of cargo.

www.dhamraport.com

mjunction services limited

mjunction, operating at the cutting edge of Information Technology, is a
50:50 venture of SAIL and Tata Steel. It is India's largest e-Commerce company and the
world's largest e-marketplace for steel. mjunction offers a wide range of selling, sourcing and
knowledge services that empower businesses with greater process efficiencies

Tata BlueScope Steel Limited


A joint venture with BlueScope Steel Limited, Australia, Tata BlueScope
Steel Limited offers a comprehensive range of branded steel products for building and
construction applications. The Company is constructing a state-of-the-art metallic coating and
painting facility at Jamshedpur



GENESIS OF

Introduction of Tata Growth Shop

Tata steel Growth Shop (TGS), a division of Tata Steel Ltd. is spread in area of more
than 350 acres of land at Gamharia, Dist-Saraikela, about 16 Kms from Jamshedpur
250 Kms. from Kolkata in eastern part of India.

The complex houses 9 covered sheds covering an area of above 72000Sq
meter. The main strength of TGS is its multidisciplinary engineering approach for the
Design Manufacturing & supply of high precision equipment for various industrial
sectors such as:

 Steel


 Aluminum

 Energy & Power

 Railways

 Cement

 Aviation & Space Research etc

The Manufacturing facilities include an excellent machining facility ,
one of the best country, a large & well equipped fabrication & welding shop with
crane lifting capacity of more than 100 t, a big assembly shop to carry any
complicated precise assembly shop to carry any complicated precise assembly and a
heat treatment shop.

Stringent Quality Control checks are ensured by a well equipped Quality
Assurance department having wide range of testing & inspections facilities.

The best in class facilities are manned with highly skilled people in each area
from designing to manufacturing and quality inspection, thus delivering the world
class product.

The product range include steel plant equipment like Blast furnace
,Tarpedoladle cars casters equipment transfer cars , Rolling mills equipment ,steel
melting shop equipments sponge Iron, plant equipment, EOT cranes up to 500T
capacity locomotive parts like 16 cylinders & 6 cylinder engine blocks case , under
frame kit , floor name , Assembly Hydro & thermal power equipment like spiral casing


, Draft tube pit liners , Rope Drums stator frames fabricate structures etc. Product
faster than the normal markets lead time.

The main mantra of Tata Growth Shop be the creating value for its customers
and ad been able to create substantial benefit for the customers in term for reducing the
project lead time.

Facility

Tata Growth Shop dept has experienced pool of over 50 design engineers and the
complete designing process is automated using state of the art 3D modeling and
analysis software.

TGS has a large scale Fabrication facility with number of CNC profile Gas
Cutting machine . Heavy plate binding machines having capacity of banding plate up
to 100 mm thickness and 5100mm width in cold conditions press brakes of capacity
500 etc.

Design
Since its inception in 1968, TGS is closely associated with design and development of new
product.

With fully computerized state-of-the –art CAD workstations, the Design Cell is the nerve-
centre of the Growth shop . Manned by more than 50 experienced designer and highly skilled
draftsman , the designer team has the capability to produce reliable concept designs and
detailed manufacturing drawing for vast spectrum of plant and equipment.

Design team has got specialist groups for EOT Cranes , Steel Cranes , Steel Mill
Equipment, Gear Drives Structural , Electric , Electronics & Instruments.

Fabrications & Welding


TGS has a large setup for Heavy Fabrication Assembly.

Machine Capacity No. of Machine
Rolling / Bending Machine 125 mm max. Thickness (Cold) 5
5100 mm max. width
Shearing Machine 25mm X 3150 mm Max. 2

Angle Shearing Machine Angle 150 X 150 X 18 mm, 1
Rod 65 mm, Square 55 mm
Press Brakes 500t Max. 3
Horizontal Presses 600 t max 6
Vertical Presses 600 t 1
Drilling Machines 75 mm dia 3
Profile Gas Cutting Machine 300 mm thick 5000 mm max. 4
width
Welding Generators & 75
Transformers
Manipulators Up to 10t 5

HEAT TREATMENT
A Versatile set of facilities for Heat Treatment include . Normalizing, Stress Relieving Flame
Hardening Quenching Tempering and Carburizing.


DESCRIPTION CAPACITY QTY
FURNACES
Gas Carburizing Furnace 600 MM DIA X 2200 MM 1
HEIGHT
1200 MM DIA X 1000 MM 1
HEIGHT
Stress Relieving Furnace 4500 MM X 3280 MM X 1
1500 HEIGHT
880 MM DIA X 1500 MM 2
HEIGHT
Hardening Machine
Spin Hardening Machine 800 MM DIA 1

Vertical Flame Hardening 1
Machine
Horizontal Flame Hardening 1200 MM DIA X 6000 MM 1
Machine LONG

Main Strength

TGS’ manufacturing facilities have been recognized as one of the best in the country
and include:

• Large and well-equipped fabrication and welding shop with crane lifting
capacity of more than 100T
• Massive assembly shop for engaging in complex and precise assembly
• Heat treatment shop.


The main strength of the Growth Shop is its multidisciplinary engineering approach
for design, manufacture and supply of high precision equipments for various
industrial sectors such as:



PRODUCTS OF TATA
GROWTH SHOP

STEEL PLANT
COKE AND SINTER PLANT

The various equipment for Coke & Sinter Plant include.
 Coke Plant/By Product Plant

 Coke Transfer Car

 Daub Car

 Tar Catch Tank

 Electronic Tar Precipitator


 Stamp Charging & Pushing Machine

 Coke Breeze Scrapper

 Electric Loco

 Quenching Car

 Ram Machine & Door Extractor

SINTER PLANT
 Wagon Tilter

 Cast Iron Pallets

BLAST FURANCE

The various supplies for the Blast Furance equipment include

PRODUCTS PRODUCTS
Blast Furnace Shells Mudgun
Hot Blast Stoves Revolving Distributor
Dust Catcher Variable Throat Armour
Bustle Pipe Rotating Chute
Uptake & Downcomer Larry Cars

Steel Making

 Equipment For LD Shop

 LD Converter

 Gear Drives

 Lance System

 Lance Trolley

 Ladle Tilter with Service cars


 1100t Hot Metal Mixer

 Slag Raking Machine

 Steel Transfer Car.

 Ladle Furnace Transfer car.

 Ladles Tilting Stands.

 Lancing System For L.D. Converter.

WIRE & ROD MILL

 Mill Drive Gear Boxes

 Stelmor Conveyor

 Two Arm Mandrel

 Housing Less Stands

 Coil Transfer Car

 Crop Shear

 Roll Changing Robot

 Side Looper

 Snap Shear

 Reform Tub Station

 Billet Skid

Hot Strip Mill


 High Speed Slab Transfer Trolley

 Roller Table

 Rotating Trolley

 Slab Receiving & Furance Charging Roller Table.

 Slab Carry on Device & Slab Extractor

 Various types of Roller Tables

 De-Scaler

 Manipulator on Entry And Exit Side

 Bed Plates for Roughing Mill.

 Various types of chocks & Accessories

 3-Roll Leveler

 Loopers

Cold Rolling Mill

 Pickling Line

 Skin Pass Mill

 Tandem Cold Mill

 Continuous Galvanising Line

MATERIAL HANDLING EQUIPMENT

TGS has its own design of different transfer Cars , Combined Car Torpedo ladles car ,
Ladles Turret Etc.

Hot Metal & Liquid Steel

 Ladles

 Transfer Cars

 Torpedo Ladles Car

 Combined Hot Metal & Slag transfer Car

 Steel Transfer Car

 Slag & Scrap Transfer Car

 Tundish Car

Semi-Finished & Finished Steel

 Walking Beam Conveyor

 Coil Tilter

 Coil Transfer Car

Rolling Stocks

 Electric Loco

 Coke Transfer Car

 Coke Quenching Car

 Roll Transfer Car

 Rotating Slab Transfer Trolley

The Esteemed customers of TGS in different sectors in itself are shown below:-

Cement

Our Esteemed Customer in the Sector

CUSTOMER’S NAME:-
Ambuja Cement Ltd. Binani Cement Ltd.
Saudi Cement Company Humboldt Wedag
Thyssen Krupp Ltd. Shree Cements

Lafarge India pvt. Ltd. Birla Chitor Cement

Sponge Iron

CUSTOMER’S NAME:-
Bhushan Steel Ltd. Bhushan Power & Steel Ltd.
Visa Steel Ltd. Tata Sponge Iron Ltd.
Aarti Steel Ltd. Usha Martin Ltd.
Ramsarup Lohh Udyog ltd.

Aluminium

CUSTOMER’S NAME:-
Hindalco NALCO
INDAL Balco,Sterlite industries
Mannesmann Demag , Germany Dubal Aluminum, Dubai
R.C. MacDonald, New Zealand

CUSTOMER’S NAME:-

Aviation and Space:-

Growth Shop has its presence though limited in Aviation & Space. The Supply for
Aviation include model cart for wind tunnel testing for NAL.

TGS is the first Indian company to successfully manufacture & supply the
mobile lunching pad of overall size 19.2 m * 19.2 m * 8 m weighing about 750 tonnes
for the second launch pad the Indian Space Research Organization (ISRO).

This has enhanced ISRO’S capability to launch satellites in to Space of payload
ranging from 1600 Kgs to 2500 Kgs.



ORGANIZATIONAL STRUCTURE & PROCESS



ORANISATIONAL STRUCTURE
BOARD OF DIRECTOR

CHAIRMAN

MANAGING DIRECTOR

VICE PRISEDENT(E&CP)

EIC (TATA GROWTH SHOP)

HEAD SERVICE & HEAD CHIEF CHIEF (P.M)
CHIEF (D&TS)
CUSTOMER SUPPORT COMMERCIAL MANUFACTURING

HEAD PROJECT

HEAD (F & W) HEAD M/C SHOP HEAD PPS



PROCESS FOLLOWED AT TATA GROWTH SHOP

BUSINESS DESIGN AND
SALES

PROJECT DESIGN

COMMERCIAL PPS

MANUFACTURING

QUALITY ASSURANCE

DISPATCH


BUSINESS DEVELOPMENT AND SALES

PROCESS………..

1) Recording and receiving of enquiries,

2) Preparation of estimates quotation,

3) Preparation of quotation,

4) Approval, dispatch and preservation,

5) Follow up of quotations,

6) Receipt of order and contract review,

7) Order acceptance,

8) Documentation to project management,

9) Revision in scope of work,

10) Monitoring of customer perception

Recording and receiving of enquiries

Customers are received by business development from sources like paper notification ,
telephonic conversations, e-mail , direct enquiry etc. the enquiries thus received from
customers are logged in Baan erg system and a six digit budget code, unique to each
enquiry is allotted.


Preparation of estimates quotation

The enquiry letter is studied by BD in order to ascertain whether they contain all the
necessary information required to prepare the quotation.

Preparation of quotation

Prepared in following three parts:

• TECHNICAL BID

• COMMERCIAL BID

• PRICE BID

Approval, dispatch and preservation-

The offers completed in all respects are checked by the concerned marketing head
before dispatch. Depending upon the critically and value, the offers are discussed with
departmental head/EIC for approval and if necessary revised also.

Follow up of quotations

The quotation thus submitted to the various customers is followed by respective
marketing executives till the orders are finalized. Whenever required the techno-
commercial discussions /price negotiations with the customers are held.

Receipt of order and contract review

The order received from the various customers is entered into Baan system, where
specific project no. and sales is allotted for each order.

Order acceptance


After receipt of clarification regarding charges, the order is accepted by BD and
acceptance letter is sent to customer. A copy of letter is kept in file.

Documentation to project management

The accepted orders are sent to the head indicating the project no. and sales order no.
along with documents of executions.

Revision in scope of work

In event of any change or addition in scope of working during execution of the order
the information is communicated to BD by projects management group as the case
may be.

Monitoring of customer perception

Perception of customers regarding out products and services are captured from the
feedback received from then in the following-

• Annual customer feedback

• Annual customer meet

• Visit to customer place

• E- mail, letters / telephonic communications etc.

DESIGN AND ENGINEERING

Since its inception in 1968, TGS is closely associated with design development of new
products.

With fully computerized state of the art cad workstations, the more than 50
experienced designers and highly skilled draftsman, the design team has the capability
to produce reliable concept for a vast spectrum of plants and equipment.

Design team has got specialist group for EOT cranes.


Equipment: gear drives structural, electrical, electronics, and instruments.

Planning and scheduling

Scope

This department is responsible for planning the overall process of TGS. It is concerned
with planning the time for completion of a process and allocation of resource to it.

Responsibility of managers

Member 1

• Assist departmental head in functioning of the department

• Responsible to new report creation.

• Responsible for allocation of work, time and resource.

• Due date quotation for upcoming projects.

Member 2

• Assist departmental heads.

• Coordinate with it’s for handling critical database software.

• Continuous updating of the task.

• Coordinating changes in project networks with project managers.

• Computation of delivery mangers.

Member 3

• Assist departmental head. In smooth functioning of the department.

• Receive project plan templates for design activity.


• Documentation of new process.

In charge (process)

He is responsible for all the activities of process planning group.

Activities given below:-

• Define manufacturing sequences.

• Calculation of standard man minutes

• Make customized routing by computerized system.

• Planning and scheduling has two selections.

Process

1. This is responsible for allocation of job, time recourse required for complication of
manufacturing process

2. Planning and scheduling.

Responsible for a detail project network as soon as order is received.

Responsible for work breakdown structure, Resource allocation

Project management

Project department is responsible for overall study of the project including design and
acts as a central co coordinator.

1) Either to manufacture inside

2) To purchase from outside.

It has two departments-

1) Project management

2) Dispatch

Project in charge is responsible for taking all actions to complete the project as per
customer requirement/dispatch cum billing schedule.

Project management team is responsible for-

• To ensure the efficient functioning of the respective area of pm in accordance to
relevant procedure

• Regularly monitoring and receiving project progress.

• Ensure that the document and data are controlled as per defined procedures.

• Co ordinate with QA, customers and other agencies for resolving customer’s
complaints.

• Receiving contractual requirement of orders

• Controlling the receipt, processing and timely dispatch of all drawings.

• Maintaining the quality system documents in accordance with requirement of
the standards.

• Ensuring timely action for procurement and manufacturing.

• Ensuring that dispatches are done only for the items approved by QA.

• Ensuring that dispatches are done in accordance to the delivery/billing schedule
and as per payment terms and order.

• Taking replacement actions when products are rejected.

• Identifying & evaluating the training needs of personnel under project manager
qualifications as per their qualifications, experience, and skill & job
requirement.

• Identify and maintain records in its area.


• Co-ordinate with stores & production for receipts, verification & traceability of
customer supplied product are lost, damaged or is otherwise unsuitable for use.

DISPATCH

Manager of dispatch is responsible for all activities of dispatch section & ensures
timely dispatches of consignment. Project manager co-ordinates with Project-In-
charge & the functional heads of PM, for prior planning of dispatch.

Project manager Ensures that all precautionary measures needed for safe dispatch of
equipment are taken. Project manager is also responsible for preparing & maintaining
the excise documents as per statutory regulations.



Review of Literature

Some Brief Introduction On Crane

TGS is the undisputed leader in the design and manufacture of cranes for various
classes of duty and application ranging from 1 ton to 340 tons.

The Growth Shop has manufactured more than 350 crane(including EOT
cranes, semi portal cranes, Gantry Cranes etc.) for application in steel , cement, Hydel
Power etc.

Types of Crane Produce By TGS

• E.O.T Cranes
• Ladle Handling Crane
• Slab Handling Crane

E.O.T Cranes

It stands for Electrically Operated Overhead Traveling Cranes.



E.O.T-CRANES are divided into two major types. They are:
1. Single Girder Cranes
2. Double girder cranes

Ladle Handling Crane

As it is usually the only crane in a steel mill that can perform ladle handling, the ladle crane’s
reliability is of paramount importance.

An open-topped cylindrical container made of heavy steel plates and lined with refractory, the
ladle is used for holding and transporting liquid steel. Here all secondary metallurgical work
takes place, including deslagging and reslagging, electrical heating, chemical heating or
cooling with scrap, powder injection or wire feeding, and stirring with gas or with ...



Slab Handling Crane

• These heavy-duty cranes feed the rolling mill and are therefore critical to its operation.
• Sometimes they incorporate a rotating trolley in order to position the product
correctly in relation to the conveyor.
• Slab handling cranes are able to handle radiant heat from the product.

These are high production cranes with high speed requirements. Load control is used for
smooth, accurate positioning of the load and assists the operator in maximizing throughput

--------------------------------------------------------------------------------------------------------------------------------------



Research Methodology



Analysis on Crane



Competitor of Tata Growth Shop (Crane Sector)


Competitor of Tata Growth Shop (Crane Sector)

• The WMI Cranes Ltd. (Mumbai)

• Anupam industries

• Jessop (Kolkata)

• Electromech material handling systems(Pune)
• Sparkline Equipment(Pune)
• Unique Crane (Mumbai)
• Demag Cranes(Pune)
• Pune Cranes(Pune)
• Unitek Engg. Pvt.Ltd.(Bangalore)
• Unique Industrial & Handling Pvt. Ltd.
• Armsel MHE Pvt.Ltd.
• W.H Brady & Company
• GRIP Engineering Faridabad
• HEC (Ranchi)

The WMI Cranes Ltd. (Mumbai)

WMI has supplied over 5,000 cranes all over India,

THE PRODUCT RANGE:

Cranes: • General Purpose EOT

• Power House Cranes

• Scrap Handling Cranes

• Hot Metal Handling Cranes

• Billet Handling Cranes with Tongs or Magnets

• Coil Handling Cranes



Customer of WMI Cranes as

S.No. Customer Name Product Description
1 Central Inland Water Transport Crane 15 / 3 Ton Level Luffing Crane with 35 mtrs
Corporation radius, and 25 mtrs height of lift with
weighing system.

2 Kandla Port Trust Crane 3 Ton Level Luffing Crane.
3 Kandla Port Trust Crane 6 Ton Level Luffing Crane
4 Rathi Ispat Crane EOT Crane
5 Usha Alloys & Steels Crane EOT Crane
6 Piramal Steels Crane EOT Crane
7 Kalyani Steels Crane EOT Crane
8 Nagpur Alloys Crane EOT Crane
9 Indian Steel Crane EOT Crane
10 Canara Steel Crane EOT Crane
11 Bihar Alloys & Steel Crane EOT Crane
12 Allied Steels Crane EOT Crane
13 Andhra Pradesh Steel Crane EOT Crane
14 Haryana Steel & Alloys Crane EOT Crane
15 Jindal Steel Crane EOT Crane
16 Mohata Ispat Crane EOT Crane
17 Metal & Steel Factory, Ishapore Crane EOT Crane

CRANES FOR INTEGRATED STEEL PLANTS

1 Essar Steels, Hazira Crane Three 100 / 25 Ton, 30 Mtrs Span
2 Jindal Vijayanagar Steels Crane 100 Ton, 37 Mtrs Span Slab Handling Crane
with Tongs
3 Rajinder Steels, Raipur Crane Two 10 Ton Scrap Handling MagnetCranes
4 Bhilai Steel Plant Crane 10 Ton Rotating Trolley Finger Crane with
Magnet.
5 Vizag Steel Plant Crane Three 5 + 5 Ton Rotating Trolley Crane
with Magnet
6 Durgapur Steel Plant Crane 15 Ton EOT DC Crane with Magnet.
7 Tata Iron and Steel Company Crane 15 Ton Slag Handling Crane
Limited
8 Salem Steel Plant Crane 63 Tons EOT Cranes.

HOT METAL CRANES

1 Sunflag Iron & Steel, Crane 95 / 25 / 5 Ton Four Girder Ladle Crane
Bhandhara
2 Usha Martin Crane 50 Ton Ladle Trolley Crane

3 Rajinder Steel Crane 90 / 25 Ton Ladle Crane
4 Ishar Alloys & Steels Crane 90 / 25 Ton Crane
5 Nova Steels Crane 90 / 25 Ton Ladle Crane
6 Bihar Alloys & Steels Crane 60 / 15 Ton Ladle Crane.
7 Aarti Steels Crane 60 / 20 Ton Ladle Crane

Anupam industries:-

Product Range

Steel Plant Cranes & Equipments:
• Four / Double Girder Ladle Cranes
• Mill Duty Cranes
• Coil/Slag Pot Transfer Car, Ladle Car, Ladle

Jessop (Kolkatta)

Product Range

• EOT Cranes for Power Plant.
• Ladle Cranes for handling molten steel.

• Rotating Trolley Cranes.
Ingot Stripper Cranes for Steel Plants.
Floating Cranes
Railway Breakdown Cranes.

Some Important Cranes manufactured by Jessop



S.No.
Custom
er Name
Product
Descript
ion

1

Bokaro
Steel
Plant

Crane

450 +
100/20 Te
x 25 M
Span
Ladle
Crane

2

TISCO

Crane

300 +
60/20 Te
x 21 M
Span
Ladle
Crane

3

Rourkela


HEC (Ranchi)

• HEC design for manufactures heavy duty Electric Over head (EOT) Cranes for application in
steel plant, Engineering Sector, Space Research etc.
• The Highest capacity crane designed & Manufactured so far is 450 T Ladle Crane for
handling hot liquid metal.

Types of cranes supplied

• General Purpose EOT Cranes for workshops and engineering sector

• Ladle Crane for handling Hot metal Ladles in Steel and metallurgical plant

• Soaking pit cranes for steel plant application

• Soaking pit cover carriage cranes for steel plant application


• Slab handling Tong cranes for steel plant application

• Scarfing Cranes

• Magnet Grab Cranes

• Plate Handling & Searing Cranes

• Bridge Reloader Grab Cranes

Supplies made to:

• Bharat Heavy Electricals Limited, Hardwar

• Bhilai Steel Plant

• Tata Iron & Steel Co., Jamshedpur

• Bokaro Steel Limited, Bokaro Steel City, Bokaro

• Visakhapatnam Steel Project, Visakhapatnam

• Bhilai Steel Plant, Bhilai

• Jayant Coal Handling Plant, Northern Coal Fields Ltd., Jayant

• Durgapur Steel Plant, Durgapur

• Rourkela Steel Plant, Rourkela

• Isro, Sriharikota

• Konark Met Coke Limited

• Tamil Nadu Electricity Board

• Neelachal Ispat Nigam Limited

• Tiazhpromexport Moscow For Bulgaria



Customer of Tata Growth Shop (Crane Sector)



Customer Of Tata Growth Shop (Crane Sector)

• Bhusan Steel Ltd.
• Steel Authority India Ltd.(Bokaro)
• Tata Steel
• Subansiri Hydel Power Project Under NHPC.

Product Name Quantity Customer Name
EOT Crane 5T EOT to 280 350 Nos. TATA STEEL
+75/20T Hot Metal Ladel Crane
1100 + Hot Metal Mixer EOT
Cranes

EOT Crane 4 Nos. Jindal Steel Ltd. (Belleary)
EOT Crane 4 Nos. Subansiri Hydel Power Project Under NHPC
EOT Crane 15 Nos. Jindal Steel Ltd.
EOT Crane 9 Nos. Steel Authourity India Ltd.



Customer Of Tata Growth Shop (Crane Sector)

400
350
350
300

250
200

150
100
50 Crane
4 4 15 9
0
TATA STEEL Jindal Steel Ltd. Subansiri H ydel Jindal Steel Ltd. Steel Authourity
(Belleary) Power Pro ject India Ltd.
Under NH PC

According to this Fig. Tata Steel Is the larger Customer Of Tata Growth Shop.



TATA STEEL GROWTH SHOP

LIST OF HEAVY CRANES DESIGNED & MANUFACTURED AT TATA STEEL GROWTH
SHOP DURING 2000-2009 (STEEL PLANT DUTY)

S.No Quantity Customer Year of Manufacture

1 1 Lafarge Cement 2000
2 2 Neyveli Lignite Corporation Ltd. TamilNadu 2001
3 1 HSM (Tata Steel) 2001
4 1 Jindal Vijaynagar Steel Ltd. 2001
6 Jindal Vijaynagar Steel Ltd. 2001
8 3 Cold Rolling Mill(Tata Steel) 2002
14 1 LD Shop (Tata Steel) 2006
15 1 LD 2 & Slab Caster(Tata Steel) 2006
16 2 Rebar Mill(Tata steel) 2006
20 1 LD 2 & Slab Caster (Tata Steel) 2004
27 1 LD Shop # 1 (Tata Steel) 2004
34 1 LD Service (Tata Steel) 2005
38 1 Bhushan Steel Ltd. Angul orissa 2009



Q2:- According to this data which is the larger customer of Tata Growth Shop during this ten years?



Tender of Crane some certain Company

S.No. Company Name PRODUCT PUB.DATE LOCATION TENDER VALUE
1 BHEL Crane 26-June-2010 Hyderabad
2 Central Crane 16-July-2010 Lucknow
Equipment &
Stores
Procurement
Organization
3 NMDC Ltd. Crane 11-June-2010 Hyderabad
4 The Crane 5-June-2010 Ahmednagar
sanjivani(Takil) Maharashtra
Sahkari
KarKhana Ltd.
5 Northern Coal Crane 12-June-2010 Bangalore 2,74,000,00
Field Ltd.
6 Paradip Port Crane 10-July-2010 Orissa 2,00,000
Trust


7 North Eastern Crane 26-June-2010 Izatnagar 3,93,000
Railway
8 NMDC Ltd. Crane 14-June-2010 Bangalore 2,45,000,00
9 Mazagon Dock Crane 22-June-2010 Mumbai
Ltd.
10 Cofmow Crane 4-june-2010 N.Delhi
(Railway)
11 Track Railway Crane 3-July-2010 Lucknow
Irrigation Dept
12 Mazagon Dock Crane 16-July-2010 Mumbai 62,50,000,00
Ltd.
13 Mazagon Dock Crane 7-July-2010 Mumbai 62,50,000
Ltd.
14 Military Service Crane 28-June-2010 A.P 1,20,000,00
Engg.Ltd.
15 Central Equipment Crane 16-July-2010 Lucknow
& Stores
Procurement
Organization
S.No. Company Name PRODUCT PUB.DATE LOCATION TENDER VALUE
16 Military Service Crane 12-July-2010 Mumbai
Engg.Ltd.
17 Military Service Crane 18-July-2010 Orissa 12,000,00
Engg.Ltd.
18 Vaidyanath Crane 1-July-2010 Bhid(Maharashtra)
Sahakari Sakhar
Kharkhana Ltd.
19 Indian Railway Crane 2-July-2010 N.Delhi
20 Directore of Crane 28-May-2010 Tarapur(Maharashtra
purchase & store )
21 N.E.R Crane 23-July-2010 Izanthnagar 3,93,000
22 Northeast Crane 23-June-2010 Assam 2,05,696
Frontier Railway
23 BHEL Crane 9-July-2010 Bhopal
24 NMDC Crane 14-June-2010 Hyderabad 2,45,000,00
25 S.E.Railway Crane 17-July-2010 E Road 5,71,000

Source:- www.indiamart.com



SWOT Analysis
Strength

Threats  Strong Financial support
 Well Equipped & skilled design cell
 Well equipped manufacturing setup
 Corporate image-“TATA”-Quality of product and
reliability
 High Quality of equipment & spares supplied

Weakness
 High Inventory cost
 High conversion cost

Opportunities

 High growth market
 Opportunities in international market


 Arrival of MNCs
 China growing big in export

BIBLIOGRAPHY

1. Journal & publications :-Available from Tata steel BD & S department.

2. Marketing Management by Philip Kotler (Eleventh edition)

3. Research Methodology by C R Kothari (Second edition)

Library

Shavak Nanavati Technical institute (SNTI) library

Tata Management Development Centre (TMDC) library

WEBLIOGRAPHY



1. www.tatasteel.com

2. www.tatagrowthshop.com

3. www.indiamart.com

4. www.google.com


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