Detroit Pistons Digital Strategy

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Detroit Pistons Digital Strategy

  1. 1. Digital Strategy Proposal Samantha Saracco ADV 892 NMDL
  2. 2. What’s wrongwith thispicture?
  3. 3. Goals and Objectives
  4. 4. Competition
  5. 5. “#MyDetroit”
  6. 6. Target Audience Young parents and families looking for family-oriented activitiesAges 24-35: Recent college grads and young professionals looking for affordable entertainment
  7. 7. Social Networks
  8. 8. Google AdWords Ad Variations Landing PageThings to Do in DetroitNeed things to do in Detroit?Catch a Pistons Game. Buy Tix!Metro Detroit ActivitiesDetroit Pistons at the Palace.Affordable Family Fun. Buy Tix!
  9. 9. Mobile Marketing First 500 fans who Fans enter a photocheck-in at the Palace contest by taking picture during each home in Pistons gear at a game will favorite Detroit landmarkreceive $5.00 off their and tagging #MyDetroitnext ticket purchase. #DetroitPistons
  10. 10. E-mail Newsletter  1-News Article  4-Featured Bios  3-Featured Fan Photos  Past Month’s Game Results  Upcoming Game Schedule  Current Promotional Discounts, Events, and Contests
  11. 11. SEO: Pistons Blog Keyword Optimized Posts  “Things to Do in Detroit”  “Detroit Basketball” Guest Bloggers  Pistons Players  Entertainers  Coaching Staff Favorite Detroit Memories  #MyDetroit
  12. 12. Content Schedule Facebook/Twitter Bio  Foursquare Promo  2 per week  1 per game Fan Photos  Instagram Contest  1 per day  3 per year Game Schedule  AdWords  2 prior to each game  Continuous Game Results  Newsletter  1 after each game  1 per month
  13. 13. How much is this going to cost?$25,000 Retainer Fee for Internet Marketing Agency Additional Costs: •AdWords Budget •In-House Staff •Prizes •Social Media Monitoring •Promotional Discounts
  14. 14. Measuring Success  Google Analytics  Radian 6  Sprout Social  Facebook Insights  AdWords Conversion Tracking  Ticket Sales  Attendance
  15. 15. Thank You and Go Pistons!

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