Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Mobile Marketing w/GeoLocation Networks


Published on

Social Media Breakfast of Maine; 9-17-10

Published in: Business
  • I want my dog to stop being aggressive toward people or other animals.●●●
    Are you sure you want to  Yes  No
    Your message goes here

Mobile Marketing w/GeoLocation Networks

  1. 1. Mobile Marketing and building your business
  2. 2. …Rose is a Rose •  Location-based Services (LBS) •  Location-based Social Networks (Lo-So Networks) •  GeoSocial, GeoLocation, Geo-Aware •  Check-in Networks
  3. 3. Social Networks: Interact, share information and connect based on physical coordinates
  4. 4. Play the Game •  Check-in •  Share comments, opinions, tips, photos •  Auto-post to Facebook, Twitter, Flickr •  Rack up, Pick up, Drop off: –  Points –  Credits –  Badges –  Items
  5. 5. The Big Dogs (or Kangaroos) -V-
  6. 6. Creep Factor •  Perception of privacy is changing •  Stated Privacy Policy
  7. 7. Hyper-Local •  Driving local business –  Brick & mortar –  Location independent •  Driving foot traffic •  Rewards driven –  Game-driven –  Discounts and deals •  Mobile ads and promotions
  8. 8. Digital Loyalty Rewards •  Loyalty Royalty: Foursquare ‘Mayor’ gets a free beer and pizza •  Punch card: Every 10 check-ins gets 50 % off •  Coupon: Check-in ‘unlocks’ digital discount coupon – show at register •  Raffle: Every person checking is entered in drawing to win iPad
  9. 9. Analytics Thanks to AJ Bombers (@AJbombers) for allowing us screen grabs of their Foursquare Dashboard view
  10. 10. tasti D-lite
  11. 11. Bay Area Rapid Transit •  Riders checking in at BART stations entered in drawings for $25 BART commuter cards •  Cross-promotion partnerships with area venues •  Tips and recommendations about venues near BART stations Custom BART Foursquare Badge
  12. 12. New York Nets CAMPAIGN: •  Free virtual tickets (500) awarded for check-ins at sports-related spots, like sports bars, parks and gyms •  Virtual tickets exchanged for real tickets &/or t-shirts & other prizes RESULTS: •  Positive Twitter/Facebook stream & photo posts •  Additional concession/merchandise sales •  Fills seats (approx. 80) that would have otherwise been empty Thanks to VaynerMedia (@vaynermedia) and the New York Nets (NOT NewYorkNets on Twitter) for sharing their story.
  13. 13. Today •  4% of U.S. adults online have used location check-ins –  1% checking in once a week or more –  80% male –  70% between the ages of 19 and 35 •  Early Adopters –  Facebook & Twitter
  14. 14. Mobile Marketing It’s still marketing. It’s still business.
  15. 15. Tweet Me Friend Me Link Me Call Me •  @Lynnelle and @BoldBusiness • • • • •  1-207-221-3492 or lbianco on Skype Lynnelle Wilson Bold Vision Consulting, Inc. Integrating New Communications into Traditional Businesses Consulting, Training and Speaking Other Projects by BVC, Inc. BOLDBusiness.TV – highlighting people NOT doing business as usual 15