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  • 1.  
  • 2. What is the Connection..? <ul><li>Sergio Cortez </li></ul><ul><li>Graphic design student </li></ul><ul><li>Santiago, Chile </li></ul><ul><li>Hermes </li></ul><ul><li>The Global Fashion House </li></ul><ul><li>Paris </li></ul>
  • 3. Free Ad …! <ul><li>Sergio is not on Hermes payroll .. He wish! </li></ul><ul><li>But he decided anyhow to design a gifts application for Hermes products, used by 2062 users/day </li></ul><ul><li>It was for Facebook to give the space and freedom for a free ad. </li></ul>
  • 4. Local Culture … With Fun! <ul><li>Samia Albar, a Saudi designer produced “Saudi life Style” gifts app. (1589 users/day) </li></ul><ul><li>The application showed a sense of humor we don’t see in mainstream media </li></ul><ul><li>The designer doesn't see any harm in showing funny modern cultural icons… </li></ul><ul><li>… in fact she was surprised to be asked about it! </li></ul>
  • 5. With No Movie Theaters <ul><li>Young Saudis with movies making abilities created “Saudi Action” group… </li></ul><ul><li>… to show samples of their works and promote it </li></ul><ul><li>Mishari Hilal thinks Facebook helped introduce them to the media and movie makers </li></ul>
  • 6. Communicating with No Rules <ul><li>What makes a journalist take a refuge in Facebook? </li></ul><ul><li>Trad Alasmari, runs four groups with 3000 members, says: </li></ul><ul><ul><li>“ Facebook is a social communication space with no censorship complication, or publishing identity” </li></ul></ul><ul><ul><li>“ most of the members comes with their true identities, starts with fun the get more serious” </li></ul></ul><ul><ul><li>“ in Facebook we think out LOUD..!” </li></ul></ul>
  • 7. e-illiteracy.. In University <ul><li>Dr. Saud Katib created a virtual class for “Computer & Media Technology” on Facebook </li></ul><ul><li>90% of his students did not have emails at the beginning of the semester </li></ul><ul><li>The class proved success in allowing dialogue among students, with their professor, and supplying them with materials (pics, movies and references) </li></ul><ul><li>King Abdulaziz University is considering to take the experience further steps </li></ul>
  • 8. New Communication Theory <ul><li>The internet gave new meanings to the communication process </li></ul><ul><li>User Generated content: a new concept gave every individual the power to be more active </li></ul><ul><li>Despite criticism UGC proved to be a staying power, with the masses ownership </li></ul><ul><li>It all started with Bulletin Boards, personal websites, groups on Yahoo and MSN, and Blogs </li></ul>
  • 9. Out of the Sanctuary..! <ul><li>Mark Zuckerberg </li></ul><ul><li>Harvard student who feared to lose touch with outside world, started Facebook from his dorm room to communicate with his fellow students </li></ul><ul><li>“ it took off so fast that within a year or so it had spread to thousands of campuses. Now it's on almost every college campus in America.” </li></ul>
  • 10. Change Concept … Implement concept <ul><li>Before and after Facebook, a number of Social Networking sites were flooding the web </li></ul><ul><li>They are all based on UGC </li></ul><ul><li>Conclusion: Mass communication concepts needs to be redefined </li></ul>
  • 11. New Meanings to Mass Communication <ul><li>On the same path Al Gore and Joel Hyatt launched the popular TV Network </li></ul><ul><li>Current TV </li></ul><ul><li>Simply by broadcasting video reports by the audience </li></ul>
  • 12. The Power of Facebook <ul><li>A portal that complement the social, cultural and emotional relations in the virtual society it creates for the user </li></ul><ul><li>Limitless in time and place </li></ul><ul><li>User can deal with whomever he choose with, in the subjects he likes </li></ul><ul><li>Very powerful cross continental/ cultural tool </li></ul>
  • 13. No More Boundaries <ul><li>More than 80 million active users </li></ul><ul><li>Ranked 6 th in the most used websites, and 2 nd in the social sites </li></ul><ul><li>No. 1 in pictures uploading, more than 14 millions/day </li></ul><ul><li>Fastest in demographic growth (ages 25+) </li></ul><ul><li>More than 6 million active groups, 400,000 developers, more than 24,000 applications (140 added every day) </li></ul><ul><li>With translation added, users can communicate around the globe (15 languages added by June 2008) </li></ul>
  • 14. The Power of People <ul><li>Success has its enemies and attackers </li></ul><ul><ul><li>In the Arab world we talked about an Imperialist conspiracy </li></ul></ul><ul><ul><li>In the west there were lawsuits based on privacy violations </li></ul></ul><ul><li>And the defense were there </li></ul><ul><li>More than 213,000 users registered in a group to support Facebook in the lawsuit raised by the rivals ConnectU </li></ul>
  • 15. Accusation: Facebook..! Murder or Robbery?
  • 16. Facebook Girl <ul><li>Israa Abdulfattah was the heroine of the most famous Facebook case in the Arab world </li></ul><ul><li>She went to jail accused of calling for the 6 th of April public protest in Egypt </li></ul><ul><li>More than 71,000 members in her group </li></ul><ul><li>She was released after found not guilty </li></ul>
  • 17. Public Opinion Interests <ul><li>Internet became an arena to discuss most of the Saudi Public Opinion subjects </li></ul><ul><li>Facebook took big share in dealing with most important issues such as: </li></ul><ul><li>Qatif Rape Victim </li></ul><ul><li>More and more Saudi dialogues are spreading in this space </li></ul>
  • 18. Efficient Internal Comm. <ul><li>Some corporate found in Facebook an efficient internal communication tool that promote social connections among staff </li></ul><ul><li>Some used it for recruitment </li></ul><ul><li>Others used it to communicate with clients and consumers to measure their satisfaction </li></ul>
  • 19. Personal Experiment <ul><li>To experiment the easy publishing on Facebook, I created a group for the achievement of my colleague Farouq Alzouman, the first Saudi to climb Mount Everest </li></ul><ul><li>In few days “Saudi on Top of the World” had more than 800 members </li></ul><ul><li>In another few days, Farouq’s fans created their own group beyond our control </li></ul>
  • 20.  

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