IAFE 2015: Online Resources to Improve your Marketing and your Life

1. Aaron Pederson| Saffire
ONLINE RESOURCES
TO IMPROVE
YOUR MARKETING & YOUR LIFE

2. Share your card.
I’ll send you slides.
NO NEED FOR NOTES

3. ASSOCIATION PARTNERS

4. SPECIAL
WHAT’S SO
ABOUT SAFFIRE?

5. WE CALL IT THE SAFFIRE MULLET

6. AGENDA
• Social Media
• Communication
• Productivity
• Organization
• Art & Design
• Technology
• Life Hacks

7. WATCH FOR THIS
AARON FAVE!

8. LET’S BE INTERACTIVE!

9. SOCIAL MEDIA
1

10. WHERE TO POST

11. CONNECT PLATFORMS
OPTION A:
If Instagram, use IFTTT.COM (IF).
IF you post to Instagram, THEN it posts to Facebook, Twitter,
Google+ & LinkedIn.
PRO: Includes Instagram
CON: Can’t schedule posts

12. Or

13. AUTOMATE YOUR DIGITAL LIFE
Email or text me when:
• Craigslist item goes on sale
• The weather report
• Allergens or rain predicted
• I send a selfie
Automatically:
• Save cell phone photos on
Dropbox
• Log how much time you
spend at work
• Wish people happy
birthday on Facebook

14. CONNECTING PLATFORMS
OPTION B:
If NO Instagram, use BUFFERAPP.COM.
Posts to Facebook, Twitter, Google+ & LinkedIn
PRO: Can schedule posts
CON: Doesn’t include Instagram

15. • Schedule content
• Analyze statistics
• Collaborate with team
MANAGE MULTIPLE
SOCIAL MEDIA ACCOUNTS
BufferApp

16. FOR NON-IMAGE POSTS

17. TWERIOD

18. Compiles mentions from
websites, Facebook,
Twitter, blogs, forums &
more
SEARCH & ALERT PROGRAM
Mention

19. Periscope
Watch live streaming videos from around the world!

20. COMMUNICATION
2

21. VIDEO CALL OR CHAT WITH OTHER USERS

22. Save time every day!
AUTOMATE THE THINGS YOU
DO MOST OFTEN IN OUTLOOK
Outlook Quick Steps

23. OUTLOOK SIGNATURES

24. PRODUCTIVITY
3

25. HIRE ANYONE TO GET JUST
ABOUT ANYTHING DONE
For $5!
Fiverr

26. COMPILE ALL SUBSCRIPTIONS
INTO ONE DAILY EMAIL
Unsubscribe instantly from
what you don’t want.
Unroll.Me

27. SAVE PASSWORD OR
CREDIT CARD INFO FOR
ANY WEB FORM
You just have ONE password
for your “vault.”
1Password

28. OPEN FILES FROM
DROPBOX, EMAIL OR
CAMERA
Then place your signature.
SignNow

29. TAKE PICTURE OF
DOCUMENTS TO “SCAN”
THEM
Email them & more
from the app.
GeniusScan

30. ORGANIZATION
4

31. How many of you have files
all over the place?

32. Dropbox
Access them from anywhere!
$99/year.
Now better collaboration.
Also Google & Amazon.
STORE YOUR FILES IN
“THE CLOUD”

33. EVERNOTE MEETS PINTEREST,
THEN SOMEHOW HAS
LOVECHILD WITH BASECAMP
Boards with Cards – Can
share, add comments,
upload files, add
checklists, due dates, etc.
Trello

35. ART & DESIGN
5

36. PICSTITCH
CREATE PHOTO COLLAGESALSO TRY: MOLDIV & PHOTOGRID FOR ANDROID

37. PHOTOFY
TONS of free art/color
overlays for enhancing pictures
Photo Editing almost equivalent to
Photoshop!

38. CANVA
www.canva.com

39. TECHNOLOGY
6

40. Microsoft Office 365

41. Adobe Creative Cloud

42. Google Apps

43. Google Analytics

44. Back-up, Back-up, Back-up!

45. LIFE HACKS
7

46. GOOGLE SMARTER
SEARCH EXACT PHRASES

47. GOOGLE SMARTER
SEARCH FOR ONE THING OR ANOTHER

48. GOOGLE SMARTER
SEARCH (WITHOUT) CERTAIN WORDS

49. JUST ABOUT ANYTHING SHIPPED
TO YOUR DOOR
IN TWO DAYS –
OR 1-3 HOURS WITH “NOW”
Also instant video, music,
photo storage, lending library,
all for $99/year
Amazon Prime

50. MINUTE-BY-MINUTE
WEATHER FORECASTS
Really handy recently!
Accuweather MinuteCast

51. RedLaser

52. RetailMeNot
Never buy online without it.

53. GREAT FOR GROCERY
LISTS & MORE
Syncs with your spouse’s
phone
ShopperApp

54. PHEW! WE COVERED:
• Social Media
• Communication
• Productivity
• Organization
• Art & Design
• Technology
• Life Hacks

55. Don’t forget to drop off your
business cards.

56. FREE ONLINE MARKETING TIPS
Website www.saffire.com
The Amplifier www.saffire.com/podcast
Facebook Search “Saffire”
Twitter @SaffireEvents
Instagram saffireevents
Pinterest saffireevents
YouTube saffirestudio
Questions?