Cassie Roberts from Saffire discusses the importance of mobile strategies for marketing fairs and events. She outlines options for mobile websites versus responsive websites and when apps may be beneficial. Key mobile marketing tactics include using the camera on smartphones to take photos and videos for social media, live streaming with Periscope, and utilizing hashtags to engage attendees. Cassie provides resources and upcoming webinars on using technology and mobile strategies to promote events.

1. Cassie Roberts | Saffire
MOBILE STRATEGIES FOR
SUCCESS

3. SOMETHING
BUT
WAS MISSING

4. HELP MORE PEOPLE!
We wanted to

8. Arkansas

11. CLIENT PORTFOLIOVisit Navasota
South Texas State
Fair
Rodeo Belton/ 4th of
July Celebration
Brazos Valley Fair
Heart O' Texas Fair
& Rodeo
Amarillo Tri-State
Fair
Fort Bend County
Fair
Central Texas State
Fair
Comal County Fair
Okeechobee County
Fair
Amador County Fair
Chowchilla Fair
Palomino Fest
Lea County
Coors Cowboy Club
Washington County
Fair
Napa County Fair
Dodge City Round Up
Brazoria County Fair
San Angelo
Rogers County Fair
Greater Baton Rouge
State Fair
Central States
Black Hills Stock
Show/Rodeo
Los Fresnos
Twas the Lights
Reno Rodeo
Redding Rodeo
Northwest Washington
Fair
Sikeston Rodeo
Delaware State Fair
Sangamon County Fair
East Texas
Park of East Texas
Laramie County Fair
Benton-Franklin Fair
Carroll County
Fair
Pendleton Round-Up
Pony Express Days
Arizona National
Livestock Show
Yolo County Fair
California Rodeo
Salinas
Rio Grande Valley
Livestock Show
Old Sorehead Trade
Days
Cuero TurkeyFest
Fiesta San Antonio
Glenn County Fair
State Fair of
Louisiana
Four States Fair
Montgomery County
Fair
Fiesta San Antonio
Glenn County Fair
State Fair of
Four States Fair
Montgomery County Fair
Agricultural Learning
Center
Grant County Fair
North Texas State Fair
Rooftop Rodeo
West End Fair
Crabtree Amusements
Trinity Valley Exposition
Brackenridge Recreation
Complex
Kitsap Rodeo Cowpokes
Refugio County Fair
Rockdale Fair & Rodeo
Children’s Center
NILE
MATE
Volusia County Fair
Firefighter’s Fair
Fayette County Fair
Extreme Tix
Salvation Army
Jerry Jones
Education Town
Wings Stadium
Bradford County
Fair
Pasco County Fair
Greeley Stampede
Sweetwater Events
Complex
iFest
Hardee County Fair
Angelina Ccounty
Fair/Expo
Midland Horseshoe
Arena
Harborside Events
Center
My River District
Taylor County Expo
Five State Fair
Western Heritage
Classic
Extraco Events
OVER
200
CLIENTS!

12. A LITTLE FUN!

13. WE’LL SEND THE SLIDES IF YOU LEAVE
YOUR BUSINESS CARD!

14. If you:
• Send email (something people check on their phone!)
• Post Facebook ads (something people check on their phone!)
• Sell Online
• Have a website
YOU MUST BE MOBILE!
YOUR MOBILE PLATFORM

16. MOBILE STATS

17. GOOGLE LOVES MOBILE

18. WHAT ARE MY OPTIONS?

19. MOBILE SITE OR RESPONSIVE
MOBILE SITE RESPONSIVE
1 desktop, 1 mobile website; site optimizes to screen 1 website, sizes to fit any device
Information pre-selected so ONLY mobile-optimized
assets show
All assets are downloaded regardless of wheter they
are used or not
Pages usually load faster Pages usually load a little slower
Must be programmed separately, which can be hard
for some developers
Easier to implement for new websites-less
programming
Better performance across more types of devices Not fully supported on older devices

20. SAME RESULT-MOBILE OPTIMIZATION

21. IS THERE AN APP FOR THAT?

22. APPS
NOT A REQUIREMENT, BUT ALLOW FOR A FEW FUN FEATURES!
• Provide installed content on a users smart phone
• Beacons can lead users to certain areas of your fairgrounds
• Push notifications drive traffic to specific events

23. ONE CONTENT SOURCE
• Your website, mobile site & app can be
driven by one data source.
• Make sure you don’t have to
enter content more than once!

24. FOR YOUR MARKETING

25. FOR YOUR MARKETING
• Your smart phone can be one of the greatest tools to your success!
• Apps
• Camera
• Included features

26. EVER TAKEN
10% of photos
Were taken in the last 12 months.

27. DIGITAL SLR PHOTO

28. SMART PHONE PHOTO

29. 12 TIMES
Video watchers are
more likely to purchase.

30. FOR VIDEOS- TIME LAPSE

31. FOR VIDEOS- SLO-MO

32. PERISCOPE: LIVE STREAMING VIDEO
Use for:
• Candid Video Streaming
• Announce special offers & promotions
• Live Q&A Sessions with Important Figures/
Entertainers

35. 1SE-ONE SECOND EVERYDAY
• Film 1 second of video of your event every day, and it combines them in to one
long video!

36. THE #
• Can use the same hashtag on Facebook,
Twitter and Instagram
• Great way to get people on grounds to use
their smart phone at your fair

37. WHAT MOBILE MARKETING HAVE YOU
USED TO MARKET YOUR FAIR?

38. MORE FROM SAFFIRE
• 20 Ways to Ruin a Perfectly Good Fair Website
• TODAY, November 30, 11:00am-12:00pm
• Shine Online-Improve your Website Ticketing & More with Saffire
• TOMORROW, December 1, 12:00pm-1:00pm
• Technology Can be Fun!
• WEDNESDAY,December 2, 3:30pm-3:40pm
ALL EDUCATIONAL SESSIONS IN BALLY’S INDIGO TOWER, FIRST FLOOR

40. FREE ONLINE MARKETING TIPS
Website www.saffire.com
The Amplifier www.saffire.com/podcast
Facebook www.facebook.com/TeamSaffire
Twitter @TeamSaffire
Instagram teamsaffire
Pinterest teamsaffire
YouTube saffirestudio
Questions?

41. THANK YOU!
Cassie Roberts
cassie@saffire.com
www.saffire.comwww.saffire.comwww.saffire.comwww.saffire.com