Cheryl Ball presented at Virginia Commonwealth University on the editorial pedagogy she uses in her classroom and in her work as editor of the Journal Kairos to evaluate multimodal, digital scholarship.

1. The Big Tent of Multimodal Composition
Dr. Cheryl E. Ball
http://ceball.com
@s2ceball

2. theories & concepts
behind Writer/Designer
• multiliteracies pedagogy
• rhetorical genre studies
• accessibility & usability theory
• editorial pedagogy

3. New London
Group’s Modes of
Meaning
• linguistic (delivery,
vocab, logos, …)
• aural (music, sound
effects, …)
• visual (colors,
perspective, …)
• gestural (body,
kinesics,
feeling/affect, …)
• spatial (layout,
architecture, …)
any combination = multimodal

4. New London Group’s
Pedagogy of
Multiliteracies
• Situated practice
• Overt instruction
• Critical framing
• Transformed practice
image from http://www.psephizo.com/
Available Designs
Design(ing)
Redesign(ing)

5. Rhetorical genre
studies
• real-world genres
• actual audiences
• evaluative criteria based
on above
Bawarshi & Reiff, Genre: An introduction, 2010.
http://wac.colostate.edu/books/bawarshi_reiff/

6. Editorial Pedagogy
• para-professionalization
• mentoring
• recursive learning
• real audiences
Ball, Cheryl E. (2012) “Editorial
Pedagogy.” Hybrid Pedagogy

7. Kairos: Rhetoric,
Technology, &
Pedagogy
the journal

8. webtext examples

9. peer review process

10. design editing
• rhetoricity
• accessibility
• usability
• sustainability

11. design editing
• rhetoricity
• accessibility
• usability
• sustainability

12. macro design-editing

13. macro
assessment criteria
• creativity
• conceptual core
• research/credibility
• form : content
• audience
• timeliness

14. micro design-editing

15. micro
assessment criteria
• key terms??
• disciplinary knowledge?
• disciplinary expectations?
• cultural expectations?
• genre conventions?
• technical affordances?
• breaking of genres?

16. Webtext Assignment Sequence
1.teaching philosophy & values [1 week]
2.readings in field & values analysis [2-3 weeks]
3.venue/publication analysis [1 week]
4.audience & genre analysis [2 weeks]
5.media, modes, & tech analysis [2 weeks]
6.project pitch & proposal [2-3 weeks]
7.collaborative webtext [4-5 weeks]
8.peer-review & reflection [1-2 weeks]
9.submission emails [1 week]

17. assignment sequencing

18. undergraduate student publications

19. What genres would work in your classes?

20. –Cheryl Ball | s2ceball@gmail.com | @s2ceball | http://ceball.com
Thank you.