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Doing Your Own P.R. (Faculty & Staff Portfolios)

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Doing Your Own P.R. (Faculty & Staff Portfolios)

  1. 1. Doing Your Own P.R. Developing Online Faculty and Staff Portfolios to Disseminate Teaching, Research, and Service Activity Dr. Cheryl E. Ball Illinois State University
  2. 2. Portfolios <ul><li>personal, professional </li></ul><ul><li>student, teacher </li></ul><ul><li>print, digital </li></ul><ul><li>process, product </li></ul><ul><li>chronological, thematic </li></ul>
  3. 3. Two Faces of E-Portfolios Workspace/Process Vs. Showcase/Product
  4. 4. Case Study
  5. 5. Case Study <ul><ul><li>Feedback on my first portfolio: </li></ul></ul><ul><ul><li>“ I was on a hiring committee for a tech writing job…with three other people…. I think one would have thought it was &quot; cool &quot; and a good thing , but the other two people would probably have said something like &quot; can we take her seriously? ” (S. Krause) </li></ul></ul>
  6. 6. Case Study <ul><ul><li>Feedback on my first portfolio: </li></ul></ul><ul><ul><li>“ My big problem with the designs is that they don't seem professional; they seem more like a personal web site , mostly due to the graphics, I think.” (M. Bauman) </li></ul></ul>
  7. 7. Case Study <ul><ul><li>Feedback on my first portfolio: </li></ul></ul><ul><ul><li>“ I like version 5. I know. It's probably the most boring, but you're talking about hiring committees. Think about how you're going to sell yourself. Are you trying to be &quot;professional&quot; or &quot;artistic&quot;?” (B. Maid) </li></ul></ul>
  8. 8. Case Study <ul><ul><li>Feedback on my first portfolio: </li></ul></ul><ul><ul><li>“… you're already infamous for pink flamingoes, so roll with it  ” </li></ul></ul><ul><ul><li>(E. Wright) </li></ul></ul>
  9. 9. Case Study
  10. 10. Case Study <ul><ul><li>Feedback on my first portfolio: </li></ul></ul><ul><ul><li>“ I guess you don’t want to work anywhere that doesn’t have a sense of humor.” </li></ul></ul><ul><ul><li>( paraphrasing M. Cooper) </li></ul></ul>
  11. 11. Case Study <ul><ul><li>Feedback on my first portfolio: </li></ul></ul><ul><ul><li>“ A little new media goes a long way.” </li></ul></ul><ul><ul><li>( paraphrasing A. Wysocki) </li></ul></ul>
  12. 12. Case Study <ul><ul><li>Feedback on my first portfolio: </li></ul></ul><ul><ul><li>“ Your website should reflect the sort of job you want to get and if you are particularly looking for a new media job, then one of your new designs makes a lot of sense. Your portfolio will be a key piece in telling your story .” (J. Kalmbach) </li></ul></ul>
  13. 13. Case Study
  14. 14. Case Study <ul><ul><li>Feedback on my first portfolio: </li></ul></ul><ul><ul><li>“ My big problem with the designs is that they don't seem professional; they seem more like a personal web site , mostly due to the graphics, I think.” (M. Bauman) </li></ul></ul>
  15. 15. Case Study
  16. 16. Case Study
  17. 17. Digital Tenure Portfolio
  18. 18. Digital Portfolio Purposes <ul><ul><li>familial </li></ul></ul><ul><ul><li>reflective </li></ul></ul><ul><ul><li>organizational </li></ul></ul><ul><ul><li>single-source </li></ul></ul><ul><ul><li>showcase </li></ul></ul><ul><ul><li>promotion </li></ul></ul><ul><ul><li>dissemination </li></ul></ul><ul><ul><li>digital affordances </li></ul></ul>
  19. 19. Thank You <ul><ul><li>Dr. Cheryl E. Ball </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li> </li></ul></ul>

Editor's Notes

  • Kinds of portfolios depend on needs, audiences, technologies, and may occur across several of these identities These often competing issues can be summed up, if inadequately, as process vs. product
  • Helen Barrett, eportfolio scholar Workspace = collection or repository, immediate reflections for learning, chronological, internal and external audiences (ex. FYC portfolios) Showcase = narrative, thematic, for external audiences, for accountability, reflection is retrospective (ex. Tenure portfolio)
  • My story: going up for tenure next year, trying to use an all-digital portfolio. Process of getting to the digital portfolio I have now… started in 2003. Missing image, taken from wayback machine Sending sample portfolios to TechRhet to get some audience feedback (usabilty testing)
  • Competing audience responses
  • In response to the graphics, in particular… I also got varying feedback.
  • The differentiation between wanting to express my personality versus what senior colleagues in the field thought I should do started to become evident. I’m stubborn, so I chose to listen to the ones I wanted.
  • Like this comment by a fellow graduate student.
  • Using my business card for about 3 years by that point, and flamingos had been a featured element of my website since the fall of 2000.
  • In the end, I decided to take it as a compliment what one of my revered professors said to me even about my print portfolio, which at the time (in 2003) was still the preferred method of receiving job materials.
  • I also took my major professor’s advice to heart and scaled back on the artistic intensity of my digital portfolio designs, but kept the flamingo for consistency.
  • Another response: from a guy I ended up going to work with…
  • In preparing for this talk, I went back to all this feedback from 6 years ago and I realized that the same advice still holds true. Back then, I was designing in Dreamweaver (WYSIWYG/HTML editor), creating all the graphics by hand (which I still do), trying to display myself as an academic in a field that was only beginning to respect digital technologies, and trying to create a presentation that would appeal to MYSELF MY FRIENDS - EMPLOYERS who wanted a computers and writing scholar.
  • I wanted a portfolio that was both professional and personal.
  • At my first job, I had a minimal online presence in part because of the expanse of CMS usage there. One problem with that – google searches of phrases like tech comm , computers and composition, etc., -- never hit on that school. BECAUSE faculty didn’t have web presences. (i.e., Christine Tulley’s website) So I had little web presence. The problem was that every year was a tenure review, and I made print binder after print binder, then decided in my third year, that things needed to change.
  • Started using a blog (because that’s what I knew in 2006 and I could easily change it). So I created an online tenure binder where I put the equivalent of everything that needed to be in the print binder on a website. I want to show you part of a video I created recently that highlights all of the reasons why I migrated all my professional portfolio materials to an online portfolio. [tell them it’s a DRAFT]
  • I want to talk about who my audience is for my portfolio why I made that decision, and how I’ve categorized things in relation to my own school’s tenure guidelines. [LINK OUT TO WEBSITE: DESCRIBE HOW IT WORKS]
  • familial memories &amp; keepsakes (blogs, vlogs, scanned archives, etc.) digital scrapbook reflection/journaling (internal) showing our teaching processes documenting our research processes to keep track up-to-the-minute CVish (plug n promote) personal (and potentially university) repository statistics (iow, unofficial ‘impact factors’ for humanities) streamlining/single-sourcing repository program assessment merit Board of Trustees reports showcase (external) research &amp; teaching area (related to online technologies) “ designed” academic portfolio job-market necessity promotion self (e.g., New Humanities Consortium) teaching // student work university recruitment tenure (my site, my video) dissemination timely distribution (RSS feeds; immediacy – typical for sciences, not HU) ease of research (searching: tags, metadata) open-access/closed-access (faculty repository) “ new” kinds of activities databases/archives repositories of student work born-digital work
  • Questions?