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Overcoming the Language Barrier: Considering Translation
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Overcoming the Language Barrier: Considering Translation

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Quick presentation I threw together for the EnterpriseCamp in Toronto, ON (May 29/07). It covers some considerations around the neccessity of translation, your options for having it done and some …

Quick presentation I threw together for the EnterpriseCamp in Toronto, ON (May 29/07). It covers some considerations around the neccessity of translation, your options for having it done and some things you should consider.

((Pls. excuse the font issues - slideshare doesn't seem to like a couple of them)

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Transcript

  • 1. Presented by: Ryan Coleman CTO & Co-Founder Clay Tablet Technologies Overcoming the language barrier in a global economy
  • 2. Introduction About Me Ryan Coleman CTO & Co-Founder, Clay Tablet Technologies [email_address] Blog: http://fitrans.blogspot.com About Clay Tablet Intelligent Middleware Connector For the Translation Industry. We connect content to translators.
  • 3. Agenda
    • Challenges
    • Ideas and Solutions
    • Technologies
    • Q&A / Discussion
  • 4. Challenges For every ONE English speaker online today… … there are THREE non-English speakers 5 Fastest Growing Languages Online (2000-2005): < Number of languages the European Union will require official documentation be translated into as of 2007 . 23 BRIC Countries (Brazil, Russia, India, China) are expected to have accounted for 27% of online ad growth in 2006 > 27% languages
  • 5. What is there to translate? Manuals Brochures Web Content Support Materials User Interface Training Materials Technical Documentation
  • 6. 45 Products in the last 12 months
  • 7. Average of 30+ languages per product
  • 8. Challenges Productivity loss Customer/Employee confusion Lower sales / Lost Revenue Increased support costs Regulatory Hurdles Can’t ingest. Can’t Digest.
  • 9. Challenges You can’t afford to translate all of your content… … You can’t afford not to translate anything either.
  • 10. Challenges Won’t work. Photo: Spatacus007 (Flickr)
  • 11. Evaluate Context Nature Risk Perception
  • 12. Evaluate Context Nature Risk Perception Manuals Intricate Intended to Educate Needs to ship with Product Likely technical Tech support load Damage to product if instructions correct Frustrated Consumers Lawsuits/Liability? Expected to be correct Extension of your corporate brand
  • 13. Solution #1: Crowdsource Use your user-base PROS Free / Almost Free CONS Requires a Passionate User Base Unpredictable: User goals don’t always match business goals Questionable Quality/Consistency
  • 14. Solution #2: Machine Translation Use Machine Translation PROS Can be Free/Low Cost (Professional systems are $$$) Wide variety of Language Pairs available CONS Low Quality Liability Risk Increased Professional Systems are very expensive & require extensive training Still need people to review
  • 15. Solution #3: Internal Resources Use Your Internal Resources PROS Can be Free/Low Direct Cost Good chance your employees are SME’s CONS Hidden Soft Costs High Opportunity Cost Consistency and Quality may be questionable
  • 16. Solution #4: Professionals Use Professional Translators PROS High Quality Consistent Translation Use Tools that can help reduce costs CONS Typically very expensive Time investment needed at startup
  • 17. Challenge There is no “Black Box”.
  • 18. No “One Size Fits All” Hybrid approaches based on context/content
  • 19. Ideas and Solutions People + Process + Technology
  • 20. Important Considerations Translator Content Repository How does content get here? How do they get there? or
  • 21. Other Important Considerations Synchronization Workflow Permissions Proofing / Review Efficiency Tools Time Sensitivity Truly Multilingual?
  • 22. Piecing it Together Take analysis of context/content and pair with Pros/Cons of translation options.
  • 23. Piecing it Together Internal vs. External?
  • 24. How it’s typically done Large companies Web Site LSP Custom apps CMS LSP Technology DB !!! Web Site CMS LSP Small companies !
  • 25. The Clay Tablet Way Clay Tablet connects any content to any translator, and simplifies the process Web Site CMS LSP Small companies
    • Projects automated
    • Dashboard-like status visibility
    Large companies Web Site LSP
    • Any content to any translator
    • Works with all systems
    Custom apps CMS LSP Technology DB
  • 26. Questions? [email_address] P: 416 363 0888 x.116 Blog: http://fitrans.blogspot.com Company: http://www.clay-tablet.com Google: I’m right after the Ryan Coleman, Pro Bass Fisherman Q & A