Sosa design semantics
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Sosa design semantics

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Sosa design semantics Sosa design semantics Presentation Transcript

  • Design Semantics Designing meaningful shapes Dr. Ricardo Sosa <rdsosam@itesm.mx>
  • ¿What is this course about?
    • &quot;Students will be able to identify the messages, meanings, sensations, feelings and emotions that their designs should convey and inspire, and translate them into the semantic features of their products&quot;
    • This is an intermediate course (5 th semester) where industrial design students learn to generate creative, meaningful and aesthetically appropriate proposals of formal attributes for their products
    • Textbook: &quot;The Semantic Turn&quot; by Klaus Krippendorff
    Dr. Ricardo Sosa <rdsosam@itesm.mx>
  • Sample Activities
    • Containers that denote their contents
    • Gender aesthetics
    • Age aesthetics
    Dr. Ricardo Sosa <rdsosam@itesm.mx>
  • Containers that denote their contents
    • One-week activity to design a bottle for a traditional Mexican drink (Agua de chía, Atole Café de olla, Mezcal, Pulque, Tequila, Tesgüino…)
    • Process:
    • Get assigned a random drink, taste it and talk to people about it to brainstorm concepts associated to the drink (homework)
    • Sketch s hapes that best represent those ideas, concepts and meanings. Build 3D foam models (3 days)
    • Evaluation and feedback from judges; redesign (3 days)
    Dr. Ricardo Sosa <rdsosam@itesm.mx>
  • Dr. Ricardo Sosa <rdsosam@itesm.mx>
  • Dr. Ricardo Sosa <rdsosam@itesm.mx> by: Paulina Belem Benítez Rubio Industrial Design
  • by: Javier A. Gutiérrez Industrial Design tequila
  • Gender aesthetics
    • Short activity to redesign a neutral product in two versions: male and female characteristics.
    • Aim: to reflect how shapes can denote gender qualities in products.
    • Process:
    • Sketch a product with a neutral target user (15 minutes)
    • Select a pair of metaphors to extract gender features (15 minutes)
    • Sketch two versions of the product applying the features to denote a masculine and a feminine user (15 minutes)
    Dr. Ricardo Sosa <rdsosam@itesm.mx>
  • Dr. Ricardo Sosa <rdsosam@itesm.mx> neutral male female metaphor: trousers metaphor: dress by: María Fernanda Palacios Anaya Industrial Design
  • Age aesthetics
    • Short activity to redesign a neutral product in two versions: young and old characteristics.
    • Aim: to reflect how shapes can denote age qualities in products.
    • Process:
    • Sketch a product with a neutral target user (15 minutes)
    • Select a set of body features from Stephen Jay Gould &quot;Biological Homage to Mickey Mouse&quot; (15 minutes)
    • Sketch two versions of the product applying the features to denote a young and an old user (15 minutes)
    Dr. Ricardo Sosa <rdsosam@itesm.mx>
  • Dr. Ricardo Sosa <rdsosam@itesm.mx> young old by: Luis Daniel Sánchez García Industrial Design neutral