Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Sosa design semantics

1,548 views

Published on

Published in: Technology, Business
  • Be the first to comment

Sosa design semantics

  1. 1. Design Semantics Designing meaningful shapes Dr. Ricardo Sosa <rdsosam@itesm.mx>
  2. 2. ¿What is this course about? <ul><li>&quot;Students will be able to identify the messages, meanings, sensations, feelings and emotions that their designs should convey and inspire, and translate them into the semantic features of their products&quot; </li></ul><ul><li>This is an intermediate course (5 th semester) where industrial design students learn to generate creative, meaningful and aesthetically appropriate proposals of formal attributes for their products </li></ul><ul><li>Textbook: &quot;The Semantic Turn&quot; by Klaus Krippendorff </li></ul>Dr. Ricardo Sosa <rdsosam@itesm.mx>
  3. 3. Sample Activities <ul><li>Containers that denote their contents </li></ul><ul><li>Gender aesthetics </li></ul><ul><li>Age aesthetics </li></ul>Dr. Ricardo Sosa <rdsosam@itesm.mx>
  4. 4. Containers that denote their contents <ul><li>One-week activity to design a bottle for a traditional Mexican drink (Agua de chía, Atole Café de olla, Mezcal, Pulque, Tequila, Tesgüino…) </li></ul><ul><li>Process: </li></ul><ul><li>Get assigned a random drink, taste it and talk to people about it to brainstorm concepts associated to the drink (homework) </li></ul><ul><li>Sketch s hapes that best represent those ideas, concepts and meanings. Build 3D foam models (3 days) </li></ul><ul><li>Evaluation and feedback from judges; redesign (3 days) </li></ul>Dr. Ricardo Sosa <rdsosam@itesm.mx>
  5. 5. Dr. Ricardo Sosa <rdsosam@itesm.mx>
  6. 6. Dr. Ricardo Sosa <rdsosam@itesm.mx> by: Paulina Belem Benítez Rubio Industrial Design
  7. 7. by: Javier A. Gutiérrez Industrial Design tequila
  8. 8. Gender aesthetics <ul><li>Short activity to redesign a neutral product in two versions: male and female characteristics. </li></ul><ul><li>Aim: to reflect how shapes can denote gender qualities in products. </li></ul><ul><li>Process: </li></ul><ul><li>Sketch a product with a neutral target user (15 minutes) </li></ul><ul><li>Select a pair of metaphors to extract gender features (15 minutes) </li></ul><ul><li>Sketch two versions of the product applying the features to denote a masculine and a feminine user (15 minutes) </li></ul>Dr. Ricardo Sosa <rdsosam@itesm.mx>
  9. 9. Dr. Ricardo Sosa <rdsosam@itesm.mx> neutral male female metaphor: trousers metaphor: dress by: María Fernanda Palacios Anaya Industrial Design
  10. 10. Age aesthetics <ul><li>Short activity to redesign a neutral product in two versions: young and old characteristics. </li></ul><ul><li>Aim: to reflect how shapes can denote age qualities in products. </li></ul><ul><li>Process: </li></ul><ul><li>Sketch a product with a neutral target user (15 minutes) </li></ul><ul><li>Select a set of body features from Stephen Jay Gould &quot;Biological Homage to Mickey Mouse&quot; (15 minutes) </li></ul><ul><li>Sketch two versions of the product applying the features to denote a young and an old user (15 minutes) </li></ul>Dr. Ricardo Sosa <rdsosam@itesm.mx>
  11. 11. Dr. Ricardo Sosa <rdsosam@itesm.mx> young old by: Luis Daniel Sánchez García Industrial Design neutral

×