2. Experimental Ecology
The experiment is an interaction
between the experimenter, subjects and
environment
Laboratory observation vs. external
observation
◦ Mothers and play
Ecological validity
◦ How much does the context influence the
findings?
3. Experiment
er effects
Bias in data
collection
◦ Maskelyne
and
Kinnenbrook
This is a case
of the
PERSONAL
EQUATION
Operational
definitions help
this
Multiple
observers
Interrater
reliability
4. Bias in data errors
• Favor own hypothesis
• Morton – intelligence across races
• Selection bias
• Did not know he was doing this
• Sometimes its not so innocuous
• Burt - manipulation of data to support his theory.
(intelligence is a result of genetic factors)
5. Biased interactions
Experimenters can treat various
subjects differently
◦ Attractive, male, female, etc.
Use scripts
◦ We also bias people by hinting at what the
goals of our research are.
Subjects will then try to change their behavior
to match or not match our goals.
6. Reducing bias
Use multiple experimenters
Blinding
◦ Blind the subject
◦ Blind the experimenter or both
7. Subject factors
Problems with interpreting results
come from subjects too.
These are huge issues and cloud the
experiment in the forms of threats to
validity.
8. Hawthorne effect
A thing observed
changes
Ladies working at a
production plant
◦ Increased
productivity in
general – even
when they should
not have.
◦ They were reacting
to being part of the
study and felt
special as a result –
and increased
productivity.
9. Placebo (expectancy)
Just the act of taking something may
cause you to change on whatever
factor it is.
◦ Headaches, etc.
You can control this by taking
measurements BEFORE you start the
placebo condition to see if they
change in the placebo condition as
well.
◦ Mixed design
You can also control for this through
blinding.
10. Demand Characteristics
Participants response is influenced by
the experimental setting by
themselves.
They have an idea about how to
behave in a given situation
◦ They then match their behavior to that
idea.
◦ Alcohol, marijuana, etc.
Deception helps control for these.
Distractors help control for these.
11. Cultural bias
Our bias may be the culture itself
◦ African Americans and psychotherapy
Rules for including minorities and
women in research
12. Paradigms
Changing the way we see the world
allows us to ask new questions about
it.
New technologies
New discoveries.