Stop, look and listen


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  • Stop, look and listen

    1. 1. DIRECTED RESEARCH:Disruptive Hypotheses: Pre-empt AssumptionsRon ZismanDirected ResearchInstructor: Prof. Tom KlinkowsteinSummer 2011
    2. 2. PROBLEM:Current design work is pragmatic, but lacks ‘wow’factor.Find or develop a (design) methodology that encourages unexpected or untriedapproaches to problems leading to more interesting solutions and providinginsight into a personal ‘signature’ or ‘voice’.
    3. 3. HYPOTHESIS:This thesis presents the hypothesis that applyingdisruptive strategies interrupt habitual thinking andcreate space for fresh interpretations.People tend to classify a situation quickly leading to predictable responses. Byforcing a ‘stop’ to the process at prescribed intervals, space is created forinterrogation, analysis and new understandings. As this exploration is authentic,solutions are more interesting and reveal the creators point-of-view. The additionof intention—to see anew—provides an anchor to make the process more wakeful,informed and personal.
    4. 4. REFERENCE I:Tibor Kalman—M&Co.It is the deviated form that draws attention andproduces something memorable.“By definition, when you make something no one hates, no one loves it. I’minterested in imperfections, quirkiness, insanity, unpredictability. That’s what wereally pay attention to anyway. We don’t talk about planes flying; we talk aboutthem crashing.”
    5. 5. REFERENCE II:Luke Williams—Frog DesignDisruptive hypotheses are designed to upsetcomfortable equilibrium and bring about anaccelerated change in thinking.A disruptive hypothesis is an intentionally unreasonable statement that gets yourthinking flowing in a different direction. The process hinges on three steps:Defining the situation; searching for cliches; and twisting those cliches to find newways of seeing them. Its about thinking about what is usually ignored, and payingattention to what’s not obvious.
    6. 6. REFERENCE III:Amy Goodman—Democracy Now!Developed innovative model of truly independentpolitical journalism that brings to millions ofpeople the alternative voices that are oftenexcluded by mainstream media.Democracy Now! is an independently syndicated program of news, analysisand opinion aired by more than 900 radio, television, satellite and cablenetworks in North America. The program is funded entirely throughcontributions from listeners, viewers, and foundations and does not acceptadvertising, corporate underwriting or government funding.
    7. 7. OUTLINE:ProblemHypothesisMethodology Defination Disruption Identifying & Interrogating Cliches Critical Analysis Idea Generation Idea Selection Implementation ProcessGoals A set of systematic techniques for changing concepts and perceptions and generating new ones.Conclusion
    8. 8. RESEARCH STRATEGY:Readings Authors: Luke Williams, Rene Girard, Dan Pink, Clayton Christensen, Robert Ditts, Graham Wallas, Edward de Bono, Walter Diethelm, Alan Fletcher, Bob Gill Subjects: Creativity, Originality, Innovation, Meditation, Psychology, Inspiration, Design Process, Disruptive Thinking, Lateral Thinking, Design Thinking, Convergent & Divergent Thinking
    9. 9. VALORISED DESIGNER I:Designers needs to see their role in the broadercontext of contributing to the overall health ofcommunity and the environment.
    10. 10. VALORISED DESIGNER II:Designers need to fuse the practical aspects ofdesign theory and practice with a sense ofresponsibility for the sociological and ecologicalimplications of their work.
    11. 11. VALORISED DESIGNER III:Designers should be prepared to play aninterventional role encouraging clients to becomepro-active in developing sustainable productionpractices.