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The dark knight

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The Dark Knight Marketing case study
The Dark Knight • Warner Bros • $185 million budget • Made due to the success of last (well known comic book • Technological convergence • Grossed over $1billion • Created Synergy • Viral marketing
The Dark Knight • Created two rollercoasters to promote the film ($7.5 million) • JarnoTrulli promoted it on the side of his F1 car • Silverstone – batmobile drove round • Promoted as a more serious batman • WHY SO SERIOUS • www.whysoserious.com • Viral marketing
The campaign • Teaser trailer • Trailer

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The dark knight

  • 2. The Dark Knight • Warner Bros • $185 million budget • Made due to the success of last (well known comic book • Technological convergence • Grossed over $1billion • Created Synergy • Viral marketing
  • 3. The Dark Knight • Created two rollercoasters to promote the film ($7.5 million) • JarnoTrulli promoted it on the side of his F1 car • Silverstone – batmobile drove round • Promoted as a more serious batman • WHY SO SERIOUS • www.whysoserious.com • Viral marketing
  • 4. The campaign • Teaser trailer • Trailer