Roland harwood cutec presentation

Cutec Presentation 9th JuneRoland Harwood
09/06/2011
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09/06/2011
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Innovating with partners
by sharing the risks
and the rewards.
Open Innovation Defined

Open Business Models
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Co-branding
Spinout
Alliances
Delivery partnership
Proprietary supplier
Minority stake
Out-licensing
Joint venture
In-licensing
Collaboration
Majority stake
Royalties
Co-Creation
Crowd sourcing
R&D
Acquisition
Market
research
Cooperation
Ideas competition
Closed
Creative commons
Suggestion
schemes
Customer
feedback
Open source

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“Networking is only a letter away from not working.”
Chris Powell
Know-How or Know-Who?

June 9, 2011
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Know-How & Know-Who?

“Not all the smart people
work for you.”
Bill Joy, Sun
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Lessons Learned

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(Reluctant) PioneersLEGO
Lego Mindstorms is LEGO’s most successful product range ever and has helped shift their strategy from a toy manufacturer to an innovation platform.

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Lessons Learned
Find and engage your top 1%.

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Virgin Atlantic
Virgin Atlantic’s return on investment has been 10:1, better value than using a commercial third party for system development, and for more radical ideas.

Trust the community to
do the heavy lifting.
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Lessons Learned

E.ON
Power to the People is a customer-led innovation programme from E.ON that launched in October 2010 seeking new £10m ideas, products or ventures.
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Askinteresting questions.
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Lessons Learned

Orange
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Orange ran an Airlock process to find the ‘Next Orange Wednesdays’ resulting in a new £20m service proposition, Last Second Tickets, which launches next month.

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Lessons Learned
“The future reveals itself through the peripheral.”
JG Ballard

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McLaren & NATS
McLaren’s predictive F1 software allows air traffic controllers to predict how aircraft are likely to act at airports, overcoming costly and dangerous uncertainty.

Lessons Learned
Not all the smart people work for you
Engage your top 1%.
Innovation is a U-Shaped Process.
Trust the community to do the heavy lifting.
Ask interesting questions.
Develop your peripheral vision.

“More people pooling more resources in new ways is the history of civilisation.”
Howard Rheingold
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And Finally…

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Open Innovation Process - Discover
Exploit
Fast-tracked
Airlock
License
Deal
Proposition
Explore
Extract
Exploit
Decision
90 days
Venture
Submission
Pitch
Weekly
Wants
Expert
Review
Panel
People
YES
Closed Track
NO
Protection
Joint
Venture
Engaged
Innovator
Network
Reject &
Feedback
Reject & Feedback
IP Reverts Back
Open Track
Competitive
Challenges
Submission
Expert
Review
Panel
Prizes
Awarded
100%Open investor/
partner networks

Two Models of Open InnovationDiscover™ and Jam™
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Discover
Jam
Starts with ‘what’ question: an innovation brief detailing a specific unmet need
Is a competitivemarketplaceamongst customers, suppliers or users
The innovation process is mediated by a Trusted Agent
Innovations are extracted through a linear process
Tend to be internal routes to market (e.g. license deals)
Starts with a ‘who’ question: finding partners to explore a broad opportunity
Is a cooperative community & process , with customers, suppliers or users
The innovation process is facilitated through a Catalyst
Innovations are built using an iterative process
Tend to be external routes to market (e.g. joint ventures)

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What’s difficult about open innovation?
Explore
Extract
Exploit
Find trusted new collaboration partners
Uncover unmet needs or spot new opportunities for innovation
Co-create compelling new ideas, products or services
Filter the ideas and prototype innovations
Build and motivate collaborative teams
Create investable propositions with evidenced business plans
Form new collaborative business arrangements
Obtain the resources and commitments necessary
Coordinate production, communications and launch

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Explore > Extract > Exploit
“Open innovation is a
U-Shaped Process.”
Paul Vanags, OXFAM

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