Roland Harwood: Collaboration not Competition


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A copy of the slides used by Rolan Harwood of 100%Open during his talk at the Collaborate Cornwall conference, held at Tremough on 24th September 2010.

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Roland Harwood: Collaboration not Competition

  1. 1. Collaboration not CompetitionRoland Harwood<br />9/24/10<br />1<br />
  2. 2. 9/24/10<br />2<br />100%Open is dedicated <br />to open innovation.  <br />Our know-how <br />helps you co-innovate <br />better, cheaper and faster. <br />About us<br />
  3. 3. 9/24/10<br />3<br />Innovating with partners by sharing the risks and the rewards<br />What defines open innovation?<br />
  4. 4. 9/24/10<br />4<br />Open Innovation?Lego<br />Lego Mindstorms is their most successful product range ever and has helped shift their strategy from a toy manufacturer to an innovation platform. <br />
  5. 5. Open Innovation ModelsDiscover™ and Jam™<br />September 24, 2010<br />5<br />Discover:<br />Jam:<br /><ul><li>Starts with an innovation brief detailing a specific unmet need
  6. 6. Is a competitive innovation marketplace amongst customers, suppliers or users
  7. 7. The innovation process is mediated by a Trusted Agent
  8. 8. Innovations are extracted through a linear process
  9. 9. Tend to be internal routes to market (e.g. license deals)
  10. 10. Starts with finding collaboration partners, often to explore a broad opportunity
  11. 11. Is a cooperative process , with customers, suppliers or users
  12. 12. The innovation process is facilitated through a Catalyst
  13. 13. Innovations are built using an iterative process
  14. 14. Tend to be external routes to market (e.g. joint ventures)</li></li></ul><li>“For complex and creative tasks, financial incentives have a negative impact <br />on performance.”<br />Dan Pink<br />9/24/10<br />6<br />Tap into intrinsic incentives<br />
  15. 15. 9/24/10<br />7<br />From What to WhoVirgin Atlantic - VJam<br />Virgin Atlantic’s return on investment has been 10:1, better value than using a commercial third party for system development, and for more radical ideas. <br />
  16. 16. “You don’t own your reputation. It lives and breathes in those that interact with you.” <br />Ron Burt<br />9/24/10<br />8<br />You can’t run away from your reputation<br />
  17. 17. 9/24/10<br />9<br />Being a partner of choiceP&G Open Innovation Challenge<br />We invited the UK’s design community to respond to two open briefs on fabric care and wellness, to find global new markets worth $100 million. <br />
  18. 18. 9/24/10<br />10<br />Innovation is a U-Shaped Process<br />Explore<br />Extract<br />Exploit<br /><ul><li>Find trusted new collaboration partners
  19. 19. Uncover unmet needs or spot new opportunities for innovation
  20. 20. Co-create compelling new ideas, products or services
  21. 21. Filter the ideas and prototype innovations
  22. 22. Build and motivate collaborative teams
  23. 23. Create investable propositions with evidenced business plans
  24. 24. Form new collaborative business arrangements
  25. 25. Obtain the resources and commitments necessary
  26. 26. Coordinate production, communications and launch </li></li></ul><li>“The future reveals itself through the peripheral.”<br />JG Ballard<br />9/24/10<br />11<br />Develop your peripheral vision<br />
  27. 27. 9/24/10<br />12<br />Build business empathyMcLaren and NATS<br />McLaren’s predictive F1 software would allow air traffic controllers to predict how aircraft are likely to act at airports, overcoming costly and dangerous uncertainty. <br />
  28. 28. “The inability to suspend judgement is a hallmark of the irrational.”<br />Stuart Sutherland<br />9/24/10<br />13<br />Suspend Judgement<br />
  29. 29. 9/24/10<br />14<br />Support ideas in a vacuumCancer Research UK OVC<br />600 registered users, 160 listed ideas, 23 venture applications, 6 shortlisted candidates and 3 supported projects in CRUK’s flexible approach to venturing. <br />
  30. 30. “The only thing harder<br />Than starting something new, is stopping <br />something old.”<br />Russell Ackoff<br />9/24/10<br />15<br />From Discovery to Detection<br />
  31. 31. 9/24/10<br />16<br />Avoid not-invented-here syndrome Oracle Open Alchemy<br />We harnessed the energy of diverse perspectives and corporate cultures to spark radical new ideas. Open Alchemy turned known challenges into major opportunities. <br />
  32. 32. Connect the dots<br />9/24/10<br />17<br />“If you want to go fast, <br />go alone, if you want to <br />go far, go together.”<br />Proverb<br />
  33. 33. 9/24/10<br />18<br />Keep communicating outsideOrange – OSCR Project<br />
  34. 34. Collaboration not Competition Tactics & Lessons Learned<br />9/24/10<br />19<br />Do<br />Share both risks and rewards<br />Focus on 'who?' as well as the 'what?’<br />Suspend judgement<br />Target quantity then quality<br />Connect the dots – clients not cash <br />Build business empathy<br />Find your top 1%<br />Don’t<br />Overestimate your own brilliance<br />Expect something for nothing<br />Forget about intrinsic incentives<br />Mange risk down to zero<br />Forget to keep communicating outside<br />Delay through analysis paralysis<br />Support ideas in a vacuum<br />
  35. 35. “More people pooling more resources in new ways is the history of civilisation.”<br />Howard Rheingold<br />9/24/10<br />20<br />Summary<br />
  36. 36. 9/24/10<br />21<br />Thank you<br />>><br />Roland Harwood <br />Co-Founder & Networks Partner<br />1 Alfred Place, London, WC1E 7EB<br />Phone: +44 (0)20 7438 2658<br />Email: roland@100Open.comWeb:<br />Twitter: @rolandharwood<br />