4. Classification of advertising……
Purpose
•Product Vs Non product
•Commercial Vs Non commercial
•Action Vs Awareness
•Geographic
•International
•National
•Regional
•Local
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5. Internet Vs Web
•Internet
•Connectivity
•Devices
•Web
•Protocol
•National
•Regional
•Local
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6. Characteristic of Web Advertising
•Short attention span
•Short threshold of patience
•Self contained society
•Multi-national character
•Inexpensive
•Specified larger reach
•Interactive
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8. Five W’s of Web Advertising
•What is Web advertising?
•Who can benefit?
•Why Web advertising?
•When to go for Web advertising?
•Where to go for Web advertising?
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9. Seven Cs of Web Advertising
•Context ( Layout / Design)
•Content ( Text / Practice)
•Community ( Target)
•Customization ( Tailor made)
•Communication ( Two Way)
•Connection (links to sites)
•Commerce (Transactions)
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