Web Advertising

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A study on Web Advertising

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Web Advertising

  1. 1. Web Advertising
  2. 2. What is advertising? •Non-Personal communication •Paid for •Persuasive •Information •Identified sponsor •Media2
  3. 3. Classification of advertising •Target Audience •Consumer •Business •Professional •Industrial •Medium •Electronic •Print •Outdoor •Mail3
  4. 4. Classification of advertising…… Purpose •Product Vs Non product •Commercial Vs Non commercial •Action Vs Awareness •Geographic •International •National •Regional •Local4
  5. 5. Internet Vs Web •Internet •Connectivity •Devices •Web •Protocol •National •Regional •Local5
  6. 6. Characteristic of Web Advertising •Short attention span •Short threshold of patience •Self contained society •Multi-national character •Inexpensive •Specified larger reach •Interactive6
  7. 7. Comparative data of various advertising mediums
  8. 8. Five W’s of Web Advertising •What is Web advertising? •Who can benefit? •Why Web advertising? •When to go for Web advertising? •Where to go for Web advertising?8
  9. 9. Seven Cs of Web Advertising •Context ( Layout / Design) •Content ( Text / Practice) •Community ( Target) •Customization ( Tailor made) •Communication ( Two Way) •Connection (links to sites) •Commerce (Transactions)9
  10. 10. Operating Domains •B2B •B2C •C2B •C2C Metrics •CPC •CPM •CPA •Reach •Average frequency10
  11. 11. Online Advertising types •Banner •Interstitial •Floating •Expanding •Wall paper •Trick •Video •Rich media11
  12. 12. Thank You

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