EPiServer Product Strategy and Roadmap May 3, 2011                                         1
The Digital Challenge                  Is a Moving Target 1,900,000,000 people are onlineYour audience is online          ...
The Digital Challenge                       Is a Moving Target1,000,000,000,000 pages of content      122,000,000 web doma...
The Digital Challenge                          Is a Moving Target6,000,000,000 minutes per day on Facebook       Social su...
The Digital Challenge                        Is a Moving Target800,000,000 people use mobile Internet  Your audience is on...
The Digital Challenge                         Is a Moving Targetwith 300,000,000 smart phones,       and 85,000,000 are iP...
The Digital Challenge                         Is a Moving Target$165,400,000,000 US e-commerce last year   Your audience i...
EPiServer Platform Strategy                                          Built with                                          •...
Journey so far» Combined 4 C’s with focus on  engagement and conversion                                                   ...
P&O Cruises www.pocruises.com» Combines Content, Community, Commerce and Communication» Improved conversion rates through ...
Our Safe Neighborhood        www.onzebuurtveilig.nl» Public-Private collaboration» Social and location-based to improve en...
Libris www.libris.no» Commerce site with social features» Personalized to improve conversion                              ...
EPiServer Strategy for Future» Comprehensive Solution that addresses…  - Multi-channel  - Personalized content  - Empower ...
RoadmapNow                                           Near-term                                      Long-term(1H11)       ...
Summary» EPiServer solution solves today’s problems» EPiServer strategy addresses future needs» Meets or exceeds needs of ...
Thanks for listening!» Questions? Bob Egner Vice President, Product Management and Global Marketing bob.egner@episerver.co...
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EPiServer Product Strategy and Roadmap

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EPiServer Product Strategy and Roadmap

  1. 1. EPiServer Product Strategy and Roadmap May 3, 2011 1
  2. 2. The Digital Challenge Is a Moving Target 1,900,000,000 people are onlineYour audience is online 2
  3. 3. The Digital Challenge Is a Moving Target1,000,000,000,000 pages of content 122,000,000 web domains 294,000,000,000 emails per day Your audience is online With lots of choice 3
  4. 4. The Digital Challenge Is a Moving Target6,000,000,000 minutes per day on Facebook Social surpasses Search in 2010 Your audience is online With lots of choice Seeking content in new ways 4
  5. 5. The Digital Challenge Is a Moving Target800,000,000 people use mobile Internet Your audience is online Accessing in new ways With lots of choice Seeking content in new ways 5
  6. 6. The Digital Challenge Is a Moving Targetwith 300,000,000 smart phones, and 85,000,000 are iPhone/iPad Your audience is online Accessing in new ways With lots of choice And with new devices Seeking content in new ways 6
  7. 7. The Digital Challenge Is a Moving Target$165,400,000,000 US e-commerce last year Your audience is online Accessing in new ways With lots of choice And with new devices Seeking content in new ways And purchasing more than ever 7
  8. 8. EPiServer Platform Strategy Built with • Partner Network • EPiServer World Customer Sites • EPiServer Extras • EPiServer Training Online Center Dashboard Connected to Marketing • CRM CMS • ERP Commerce Community Arena “Content” • Analytics “Communication” Running Everweb • On-premise • Cloud-based 8
  9. 9. Journey so far» Combined 4 C’s with focus on engagement and conversion Attract» Additional elements focused on removing risk Engage» Model is suitable for - Digital marketing - Online communication Convert - E-Commerce» Boundaries are dissolving Build Operate Measure» Content is King» But not just on your site 9
  10. 10. P&O Cruises www.pocruises.com» Combines Content, Community, Commerce and Communication» Improved conversion rates through better data mining 10
  11. 11. Our Safe Neighborhood www.onzebuurtveilig.nl» Public-Private collaboration» Social and location-based to improve engagement 11
  12. 12. Libris www.libris.no» Commerce site with social features» Personalized to improve conversion 12
  13. 13. EPiServer Strategy for Future» Comprehensive Solution that addresses… - Multi-channel - Personalized content - Empower Content Contributors - Measure and Optimize - Development and Operational Environments 13
  14. 14. RoadmapNow Near-term Long-term(1H11) (2H11) (2012) Multi-channel Multi-channel Multi-channel • Community integration • Mobile Web apps • Content Mgmt for social channels • OpenID, RSS, Atom, Syndication • Improved multi-site Commerce • Mobile apps • Social Commerce • Social attributes for any content • Integrated marketing Personalized Personalized Personalized • Personalization Criteria • Additional Criteria • Engagement management • Personalization Blocks • Criteria integration • Automated Criteria Suggestions Contributors Contributors Contributors • Content lock • Layout control • Editor collaboration • Autosave • Improved Global Search • Improved Digital Asset • Improved On-Page Edit • Catalog Management (PIM) Management (DAM) • Improved Order Management • Web-based editorial training Measure & Optimize Measure & Optimize Measure & Optimize • Deep Google Analytics integration • Mail inside Online Center • Commerce metrics • Campaign Automation • CMO gadgets • Integrated campaign management • Everweb reporting and monitoring Environments Environments Environments • Performance & Scalability • Performance & Scalability • Performance & Scalability • .NET 4, HTML 5, MVC 2, VS2010 • “App Store” for developers • “App Store” for site owners • EPiServer Cloud • MVC for templates • Template sites • Template sites • MS Azure support • Web-based developer training • EPiMore Commerce partners • Commerce integration services • Modular Template sites 14
  15. 15. Summary» EPiServer solution solves today’s problems» EPiServer strategy addresses future needs» Meets or exceeds needs of developers, marketers, editors, and sales» Solution is - Quick to create template-driven sites - Flexible to adapt to custom requirements - Robust and Scalable - Limits risk - Available immediately 15
  16. 16. Thanks for listening!» Questions? Bob Egner Vice President, Product Management and Global Marketing bob.egner@episerver.com 16

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