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A study on the TVS Group

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  1. 1. TVS GROUPThe TVS Group is one of Indias largest industrial conglomerates.TV Sundaram Iyengar and Sons Limited, established in 1911,is the parent and holding company of the TVS Group.TVS and Sons distributes Heavy Duty Commercial Vehicles, Jeeps andCars. It represents premier automotive companies like Ashok Leyland,Mahindra and Mahindra Ltd., Fiat and Honda.It also distributes automotive spare parts for several leadingmanufacturers.TVS & Sons has grown into a leading logistics solution provider andhas set up state-of-the-art warehouses all over the country.It has also diversified into distributing Garage equipment that rangesfrom paint booths to engine analyses and industrial equipmentproducts.
  2. 2. LOGO’S
  3. 3. Group Companies…TVS Motor Company   Sundaram-Clayton Limited Lakshmi Auto Components Limited Rubber divisionLucas Indian Service Limited Tyre solution divisionAxles India Limited Sundaram Textiles LimitedBrakes India Limited  Turbo Energy LimitedHarita Grammer Limited TVS Automotive Europe LimitedIndia Motor Parts and Accessories Limited  TVS Auto Parts Private LimitedIndia Nippon Electricals Limited  TVS Cherry Private LimitedMadras Auto Service TVS CJ Components LimitedSouthern Roadways Limited  TVS Electronics LimitedSundaram Brake Linings Limited  TVS Interconnect Systems LimitedSundaram Fasteners Limited TVS Lanka Private LimitedSundaram Finance Limited  TVS Logistics Iberia S.L.Sundaram Industries Limited  TVS Logistics Services LimitedSundaram Motors  TVS Logistics SIAM LimitedSundaram Clayton Limited TVS Sewing Needles LimitedDelphi-TVS Diesel Systems Limited TVS Srichakra LimitedIndia Japan Lighting Private Limited TV Sundram Iyengar & SonsIrizar TVS Limited LimitedLucas-TVS Limited Wheels India Limited
  4. 4. TVS Motor Company Ltd.TVS Brands •TVS Apache •TVS Apache RTR FI 160 •TVS Centra •TVS Fiero FX •TVS Flame •TVS Scooty •TVS Star •TVS Victor •TVS Victor GLX 125 •TVS XL Super
  5. 5. BRAND AMBASSADORS…Mr C.P. Raman, President, Surya appointed the brandTVS Motor Company, with ambassador for TVS StaRMr Chandramouli, Vice- for South IndiaPresident, wishing SachinTendulkar Priety Zinta as the brand ambassador for TVS Scooty Pep Mahendra Singh Dhoni, Indias wicketkeeper- batsman, will be TVS Motors latest brand ambassador, company officials told newspersons today.
  6. 6. LAUNCHES… TVS Motor Company- Sporty Bikes for Sporty Young Girls ►The TVS Scooty Wimbledon Collection►“At TVS, they constantly study the leading style and fashion trends in Indiaand abroad to assist the development of our themes every season. Weobserved that there is a growing trend of sports and fitness consciousnessamongst young girls that is being reflected in fashion trends.Kinetic, TVS Motors Plan Slew Of Initiatives To Woo Customers►Even as Kinetic Engineering Ltd is stepping up its brand-building plans topromote its new launches, TVS Motors Company has shifted its focus tocorporate advertising campaigns and direct marketing plans to woo bike loversacross the country.►TVS Motors Company is in the process of rolling out an aggressive televisioncommercial (90 seconds) as part of its corporate ad campaign. Created bySaatchi & Saatchi, the new commercial depicts a strong relationship between ahorse and its rider in its communications.TVS wins legal battle against Bajaj, is free to Flame►TVS, which had been fighting a legal battle against Bajaj, with regard tothe latter’s contention that TVS had infringed Bajaj Auto’s patentedtechnology, is now free to continue using that technology.
  7. 7. TVS Scooty Hybrid to be launched in India by end-2010 TVS will launch a hybrid version of the Scooty in India by the end of this year, but no production plans have been announced for the Qube 2.0 concept... The Scooty Hybrid can run on petrol, electricity and a combination on both.TVS to launch India’s first motorcycle with clutchless gear shiftingBy the end of this year, TVS may launch a new bike that will allow riders toshift gears without using the clutch...
  8. 8. TVS-E POS TVS-E, are not only happy to meet you and understand your requirements but feel privileged to be at your service! PRINTERSRP-45 4 inch 58 column Dot Matrix PrinterLP-44 4" Desktop Label PrinterRP-35 3 inch, 40 Column Dot Matrix printerRP-3150 3 inch Direct Thermal PrinterRP-3200 3 inch Direct Thermal PrinterSCANNERS101 PLATINA Handheld Laser Barcode Scanner with trigger301 GOLD Omni directional Laser Barcode Scanner101 GOLD Handheld Laser Barcode Scanner MSR Keyboard Magnetic Swipe Reader KeyboardCustomer Pole DisplayMascot Star Electronic Cash Register
  9. 9. ZF electronics TVS (India) Private Limited SWITCHES MICRO SWITCHES Subminiature Series , Sealed Series , Miniature Series, General Purpose ,Panel mount ,KeySwitches ROCKER SWITCHES REED SWITCHES CONTROL COMPONENTSLimit SwitchPush ButtonTower Light CUSTOMISED PRODUCTS
  10. 10. RELAYSReed Relays & Solid State Relays SENSORSMagnetic SensorsDigital Vane Switch , Magnetic Proximity Sensor ,Geartooth Speed Sensors , Geartooth Speed and Direction Sensors ,Angular Position Sensors , Actuator MagnetInfraRed Sensors New ProductsWaterproof Rocker Switches ,Smartcard Reader
  11. 11. TVS Racing dominates MRF National Supercross C. S. Santosh of TVS Racing and Syed Eathasham of Yamaha share honors in the foreign open class. C. Vijaykumar of TVS Racing continues to lead the championship. TVS group to diversify, eyes green power The TVS group, a leading brand in the automotive industry, is set to create its brand in ‘green’ power energy through a new company. It is also eyeing the defence sector, as part of a diversification plan, through Sundaram Clayton, a leading supplier for the automobile industry.Bank of India ties up with TVS Motor for financing FlameBank of India has entered into a memorandum of understanding with TVSMotor company to provide finance for customers intending to buy TVS FlameSR 125 motorcycle. AWARDS…The Deming medal