Digital Signage in Corporate Communications webinar featuring Rolls-Royce


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This webinar was held June 2 featuring Rolls-Royce and its use of digital signage to help with employee communications.

The webinar was moderated by MediaTile's Chuck Gose and also appearing was Lisa Johnson, internal communications manager for Rolls-Royce Corporation.

Published in: Education, Business, Technology
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  • Here’s the secret. That number has grown in 2011.
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  • Digital Signage in Corporate Communications webinar featuring Rolls-Royce

    1. 1. Message Received! Digital signage for corporate communications & manufacturing TO WATCH/LISTEN TO A RECORDING OF THE WEBINAR FEATURING THIS SLIDE DECK, PLEASE GO TO:
    2. 2. Message Received! Digital signage for corporate communications & manufacturing Featuring Lisa Johnson, Internal Communications Manager, Rolls-Royce Host Chuck Gose, MediaTile [email_address]
    3. 3. Sharing my experience <ul><li>10+ years of corporate communication experience </li></ul><ul><li>Work with customers to take advantage of digital signage technology </li></ul><ul><li>Corporate communications, Healthcare, Retail, Non-profit, Education & Manufacturing </li></ul><ul><li>Use hashtag #MTCRR </li></ul>
    4. 4. <ul><li>Award-winning Cloud-Based Digital Signage Solutions </li></ul><ul><li>World’s First & Leader in Cellular Digital Signage® </li></ul><ul><li>Powered by cloud-based: MediaCast® System </li></ul><ul><li>Partnering with leaders 3G/4G Carriers & Display Manufacturers </li></ul><ul><li>Targeting High Growth Markets Employee Communication, Retail, Healthcare, Education. </li></ul>Who is MediaTile? cellular digital signage
    5. 5. Many think of this.
    6. 6. Or this.
    7. 7.
    8. 8. Manufacturing numbers in the US 11.8 million *According to the Bureau of Labor Statistics
    9. 9. The state of employee communications <ul><li>Information overload </li></ul><ul><li>The competition for attention </li></ul><ul><ul><li>Major media </li></ul></ul><ul><ul><li>Social media </li></ul></ul><ul><ul><li>Emails </li></ul></ul><ul><ul><li>Voice mails </li></ul></ul><ul><ul><li>Text messages </li></ul></ul><ul><li>Proliferation of technology </li></ul><ul><li>Corporate literacy </li></ul>
    10. 10. Digital signage 101 <ul><li>A network of intelligent video displays placed in a variety of out-of-home (OOH) settings to communicate targeted, up-to-the-minute messages to defined audiences. </li></ul><ul><li>Delivers more dynamic and cost effective communication than other visual communications. </li></ul><ul><li>Attracts audience’s attention, creates ambience, informs and educates. </li></ul>
    11. 11. <ul><li>Software as a Service (SaaS) </li></ul><ul><ul><li>No software to load on any PC </li></ul></ul><ul><ul><li>MediaCast is your web-based content management system </li></ul></ul><ul><ul><li>Always updated </li></ul></ul><ul><li>3G/4G Cellular </li></ul><ul><ul><li>Run a digital signage network without impacting IT </li></ul></ul><ul><ul><li>Displays download & upload content to the cloud </li></ul></ul><ul><li>Reduces cost & complexities </li></ul>
    12. 12. Delivering your message <ul><li>Digital signage is your 24/7 digital evangelist. </li></ul><ul><li>Deliver the right messages, to the right audience, at the right time. </li></ul><ul><li>Reduce (but not eliminate) print and email. </li></ul><ul><li>Delivers more dynamic and cost effective communication than other visual communications. </li></ul>
    13. 13. Screen locations <ul><li>A network of “wait” </li></ul><ul><ul><li>Where are employees meeting, congregating, waiting? </li></ul></ul><ul><li>High traffic flow </li></ul><ul><li>No rush hour </li></ul><ul><li>Examples </li></ul><ul><ul><li>* Cafeterias * Break rooms </li></ul></ul><ul><ul><li>* Lobbies * Elevator banks </li></ul></ul><ul><ul><li>* Vending machines </li></ul></ul>
    14. 14.
    15. 15. <ul><li>Began in 1904 making cars </li></ul><ul><li>Started building aero engines in WW1 </li></ul><ul><li>39,000 employees in 50 countries </li></ul><ul><li>No longer builds Rolls-Royce automobiles </li></ul>About Rolls-Royce, plc <ul><li>Subsidiary of Rolls-Royce, plc </li></ul><ul><li>Formerly Allison Engine Company (1929) </li></ul><ul><li>Rolls-Royce purchased it in 1995. </li></ul><ul><li>Based in Indianapolis with 4,500 employees </li></ul>About Rolls-Royce Corporation
    16. 16. Internal communications vehicles <ul><li>Twice-a-week local and twice-month regional electronic newsletters </li></ul><ul><li>Monthly printed newsletter </li></ul><ul><li>Global employee magazine </li></ul><ul><li>Town hall meetings </li></ul><ul><li>Intranet </li></ul><ul><li>Supervisor meetings </li></ul><ul><li>Tons of email </li></ul><ul><li>Digital signage (RRTV) </li></ul>
    17. 17. History with digital signage <ul><li>Originally installed in 2001 </li></ul><ul><li>Heavily networked & managed by IT </li></ul><ul><li>Very expensive to maintain & keep updated </li></ul><ul><li>Unreliable network </li></ul><ul><li>Installed MediaTile in 2007 </li></ul>
    18. 18. Now with RRTV <ul><li>Screens installed at 8 different locations in Indianapolis </li></ul><ul><li>All cellular-based using MediaTile’s all-in-one digital signage </li></ul><ul><li>Placed in employee common areas </li></ul><ul><ul><li>Break rooms </li></ul></ul><ul><ul><li>Cafeterias </li></ul></ul><ul><ul><li>Lobbies </li></ul></ul>
    19. 19. My role & responsibility <ul><li>Corporate Communications owns the network and the content </li></ul><ul><li>Solely responsible for the daily operation of RRTV </li></ul><ul><li>Spend 2-4 hours a week managing content for the network (many fewer hours than previous network) </li></ul><ul><li>Updated at least twice a week </li></ul>
    20. 20. Why digital signage? <ul><li>Puts communicators in control of the message </li></ul><ul><li>Deliver new types of content to manufacturing employees </li></ul><ul><li>Bring relevant & timely information to the shop floor </li></ul><ul><li>Connect entire population with one vehicle </li></ul><ul><li>Improve internal branding </li></ul><ul><li>Reduced printing costs </li></ul>
    21. 21. V-22 Osprey visit
    22. 22. Lessons learned and tips <ul><li>Have a content plan ready from day one and be flexible </li></ul><ul><li>Find a balance between corporate content, local information and outside news </li></ul><ul><li>Know your employees </li></ul><ul><li>Know your space </li></ul><ul><li>Educate your coworkers </li></ul><ul><li>Promote your network </li></ul><ul><li>KISS (keep it simple silly) </li></ul>
    23. 23. Heard from our customers…
    24. 24. Q&A and resources <ul><li> </li></ul><ul><li>@MediaTile </li></ul><ul><li> </li></ul><ul><li> </li></ul> [email_address] Follow us at: