Ever wonder why informercials work? Learn the 5 marketing secrets behind what makes this type of advertising so powerful and how to use those techniques for promoting your own business.
Create a powerful B2B sales machine by reviewing and practicing these 8 keys for success
1. Make sure there is complete alignment between the marketing and sales departments.
2. Concentrate your efforts on finding the companies and individuals that have a genuine need for what you offer.
3. Never lose a deal alone.
4. Keep things simple and focused on as few priorities as possible.
Let’s now cover the final four keys, beginning with treating B2B sales leads with care and respect. It really offends me when sales departments mishandle the leads/inquiries given to them by the marketing department. I have seen sales reps ignore leads, denigrate leads, and follow them up in a half-hearted manner. Often this occurs because the VP of Sales speaks poorly about what marketing is doing, creating a culture where reps feel it is okay not to work the leads they are given.
Whether you are meeting someone for the first time, explaining your company's product or service, or preparing for an important interview, it is important to be able to get your points across quickly and succinctly.
An "elevator pitch" is so named because it should be able to give your audience a reason to want to know more with a speech that will complete by the time the "elevator" reaches the top floor.
What The Write Cure Can Do for You (in 5 Word Clouds)The Write Cure
Quick presentation by freelance copywriter Anya Sage on leveraging The Write Cure copywriting and content writing services for your business and brand.
The U.S. Self improvement Market - Overview & Forecastsjonlar
This is the ONLY business analysis of the huge $10 billion self-improvement market, published by Marketdata Enterprises. No one else tracks it and there's no trade association. This 382-page market study covers: books, audiobooks, websites, infomercials, public seminars, top motivational speakers/gurus, personal coaching, online courses, webinars, holistic institutes, training organizations--covering health & fitness, financial, spiritual and personal development area.
The following presentation examines trends and best practices in Self Service, with respect to consumer trends, company strategies, tools and best practices in various industries.
We have reviewed the following types of Self Services:
Unassisted Self Service - where a customer can complete a transaction / receive the support he/she needs without requiring a human agent’s assistance at all. For example: online booking and ordering, online fund transferring, etc.
Assisted Self Service - where the customer can access the service at his/her own terms, but does require a human agent on the other side, for example: video tellers / conference calls, live chats with a live agent, email / SMS to an agent, etc.
Always Eat Left Handed - New Revised Edition Visual OverviewRohit Bhargava
This document provides an overview and excerpt from Rohit Bhargava's upcoming book "Always Eat Left Handed". The book offers unconventional career advice through short lessons learned from everyday behaviors and actions. Some examples of lessons discussed include learning empathy by walking in someone else's shoes, acquiring "useless" knowledge by learning to yodel, and inviting more serendipity by sharing your personality through ripped jeans. The document promotes pre-ordering the book, which will be published on May 1, 2017 and provides endorsements praising the book's illuminating point of view and entertaining career advice.
The document provides a marketing plan for Northern Colorado Psychological Services Clinic. It includes an executive summary, research on target markets, a competitor analysis, SWOT analysis, and proposed tactics including events, promotions, social media, and public relations. Tactics will target high school females ages 15-19 and adults ages 35 and up. Events, Facebook, Twitter, YouTube, and evaluations will be used to promote the clinic's services and increase recognition. Foot traffic and awareness will be measured through surveys and social media analytics to evaluate the plan.
The document is a satirical paid presentation promoting a fictional marketing conference called the B2B Forum. It uses exaggerated and unrealistic claims about the benefits of attending, such as improving hair, abs, and credit scores. It lists several well-known marketing experts and influencers as approving the forum. It closes by encouraging calling within 45 minutes to receive a bonus ShamWow and providing a website for more information.
Create a powerful B2B sales machine by reviewing and practicing these 8 keys for success
1. Make sure there is complete alignment between the marketing and sales departments.
2. Concentrate your efforts on finding the companies and individuals that have a genuine need for what you offer.
3. Never lose a deal alone.
4. Keep things simple and focused on as few priorities as possible.
Let’s now cover the final four keys, beginning with treating B2B sales leads with care and respect. It really offends me when sales departments mishandle the leads/inquiries given to them by the marketing department. I have seen sales reps ignore leads, denigrate leads, and follow them up in a half-hearted manner. Often this occurs because the VP of Sales speaks poorly about what marketing is doing, creating a culture where reps feel it is okay not to work the leads they are given.
Whether you are meeting someone for the first time, explaining your company's product or service, or preparing for an important interview, it is important to be able to get your points across quickly and succinctly.
An "elevator pitch" is so named because it should be able to give your audience a reason to want to know more with a speech that will complete by the time the "elevator" reaches the top floor.
What The Write Cure Can Do for You (in 5 Word Clouds)The Write Cure
Quick presentation by freelance copywriter Anya Sage on leveraging The Write Cure copywriting and content writing services for your business and brand.
The U.S. Self improvement Market - Overview & Forecastsjonlar
This is the ONLY business analysis of the huge $10 billion self-improvement market, published by Marketdata Enterprises. No one else tracks it and there's no trade association. This 382-page market study covers: books, audiobooks, websites, infomercials, public seminars, top motivational speakers/gurus, personal coaching, online courses, webinars, holistic institutes, training organizations--covering health & fitness, financial, spiritual and personal development area.
The following presentation examines trends and best practices in Self Service, with respect to consumer trends, company strategies, tools and best practices in various industries.
We have reviewed the following types of Self Services:
Unassisted Self Service - where a customer can complete a transaction / receive the support he/she needs without requiring a human agent’s assistance at all. For example: online booking and ordering, online fund transferring, etc.
Assisted Self Service - where the customer can access the service at his/her own terms, but does require a human agent on the other side, for example: video tellers / conference calls, live chats with a live agent, email / SMS to an agent, etc.
Always Eat Left Handed - New Revised Edition Visual OverviewRohit Bhargava
This document provides an overview and excerpt from Rohit Bhargava's upcoming book "Always Eat Left Handed". The book offers unconventional career advice through short lessons learned from everyday behaviors and actions. Some examples of lessons discussed include learning empathy by walking in someone else's shoes, acquiring "useless" knowledge by learning to yodel, and inviting more serendipity by sharing your personality through ripped jeans. The document promotes pre-ordering the book, which will be published on May 1, 2017 and provides endorsements praising the book's illuminating point of view and entertaining career advice.
The document provides a marketing plan for Northern Colorado Psychological Services Clinic. It includes an executive summary, research on target markets, a competitor analysis, SWOT analysis, and proposed tactics including events, promotions, social media, and public relations. Tactics will target high school females ages 15-19 and adults ages 35 and up. Events, Facebook, Twitter, YouTube, and evaluations will be used to promote the clinic's services and increase recognition. Foot traffic and awareness will be measured through surveys and social media analytics to evaluate the plan.
The document is a satirical paid presentation promoting a fictional marketing conference called the B2B Forum. It uses exaggerated and unrealistic claims about the benefits of attending, such as improving hair, abs, and credit scores. It lists several well-known marketing experts and influencers as approving the forum. It closes by encouraging calling within 45 minutes to receive a bonus ShamWow and providing a website for more information.
The outbound sales handbook how to inject your sales machine with rocket fuelUberConnectForce, Inc.
The document provides guidance on effective outbound sales strategies. It recommends having a targeted audience, speedy contact, personalized messaging, rigorous timing, and multi-channel execution. Content like white papers, blogs and ebooks can be used at different stages but should always add value. Personalized emails and an 8-touch cadence are important. Building brand authority through content is key for small companies. Outsourcing sales development is recommended over building an in-house team due to lower costs and higher productivity.
This document provides guidance on how to sell information products on eBay. It recommends focusing on creating niche products like eBooks, reports, audio files and videos rather than general products. These specialized information products can be sold profitably on eBay for $10-30 each since advertising costs are low. The document discusses different types of information products and pricing strategies for selling them successfully on eBay.
This document provides guidance on how to create an informational product (info product) to sell online. It discusses that info products include ebooks, reports, software, videos, websites, newsletters and more. It then offers several strategies for creating an info product, including co-authoring with an expert if you have writing skills or hiring a ghost writer if you have expertise. It also suggests compiling a directory or becoming an affiliate to sell other companies' info products. The document concludes by emphasizing that the info product must solve a problem and provide significantly more value than its price.
The Mafia Offer: How to Presell your Product at 80% (!) Conversion RateVladimir Blagojevic
This document outlines the "Mafia Offer" framework for preselling a product at an 80% conversion rate without having built the product. It involves conducting customer interviews to identify problems, building a minimal demo solution, employing marketing techniques like social proof and scarcity to build desire, anchoring the price comparison, making a bold promise, and qualifying early customers to ensure a good fit. It recommends taking Ash Maurya's free online course to learn how to implement this preselling strategy.
This document provides tips for setting up successful gig offerings on the microjobs website Fiverr. It begins with an introduction to Fiverr and some statistics about its large user base. It then outlines 33 specific gig ideas that typically sell well, such as logo design, voiceovers, video reviews, and web development. For each gig idea, it provides brief advice on how to get started offering that service on Fiverr. Throughout, it emphasizes the importance of offering multiple gigs and promoting them actively in order to succeed on the platform.
The document summarizes a webinar about improving sales skills. It includes:
1. An overview of the webinar topics on selling skills and common sales mistakes.
2. Ten tips for improving sales, such as understanding everyone has a role in sales, developing questioning skills, and becoming a follow up expert.
3. The conclusion that every part of a business is responsible for sales and leaders should identify weaknesses to address in order to boost performance.
One of the best examples of cringe-worthy marketing is the late-night infomercial—the one you watch when you can't sleep. After an hour, it nearly convinces you that you do need a ShamWow. (How have you ever lived without it?!)
To honor this strangely beloved marketing genre, MarketingProfs presents to you the first ever infomercial slideshare presentation.
This document provides tips for making boring ecommerce websites and products more interesting and linkable. It uses the example of a website that sells staplers, which currently offers generic manufacturer content and images. The document recommends six steps to make the site more unique: 1) adding creativity to titles and descriptions, 2) taking your own product photos, 3) writing descriptive text, 4) researching sales trends, 5) offering product comparisons, and 6) incorporating user-generated content like reviews. These small changes can create a more compelling and linkable site without much additional work.
The document discusses six ways to improve B2B copywriting: 1) cut back on fluff, 2) write for understanding, 3) clearly state the call to action, 4) talk to the audience not at them, 5) focus on the necessary word count to convey the message and call to action, and 6) use a singular and human voice. The tips are meant to help communicate effectively and drive stronger business results.
This is a presentation I made to 30 small business owners giving them a brief insight in to how to make their business so irresistible that it makes competing against them far less desirable.
Generating leads - both high in quantity and quality - is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. Here are 30 lead generation tips, tricks, and ideas to get you started on the path to more leads.
You are likely wondering why this book is different from other information about Fiverr you have heard before. The methods in this book are related to using only one kind of service which converts to another, more valuable, use which runs without much effort from you. Curious yet?
Your goal is to make money through minimal effort and replication. If you examine the system in place closely, you will find several opportunities to do this.
If you are looking for motivational speeches or fancy wordplay, you are looking in the wrong place. This book will get straight into the specific actions you will need to take to earn money. If having a specific plan of action isn’t enough to make you begin to work, you may be in the wrong place.
This document discusses organic growth strategies for a startup. It emphasizes earning revenue from the first customer, automating processes, avoiding hiring for as long as possible, using social media and blogging to promote the business without spending money, focusing on needs over wants, being the best in the market and pricing accordingly, educating customers, maintaining focus and discipline, working harder than competitors, treating customers well, and celebrating successes. The document is written by Joshua Strebel of the startup Page.ly and is focused on organic growth strategies for bootstrapped companies.
Lead generation express the marketing process of challenging and apprehend interest in a product or service for the ambition of advance sales pipeline.
The 129 Greatest Sales Strategists, Entrepreneurs, and Podcasters to Follow T...Carolyn Rose Kick
The complete list of thought leaders the RepIQ team turns to for industry insights, inspiration, and guidance. We've included links to all 129 thought leader’s Twitter accounts, blogs, and even some of our favorite articles, videos, and podcasts. Enjoy!
The document discusses how to effectively communicate benefits to an audience when presenting ideas. It uses the analogy of a car salesman to show the importance of understanding the audience's needs and wants. It then lists 5 common sins of failing to properly identify and communicate benefits: 1) Being too busy to understand audience issues 2) Going into a meeting with a preset agenda 3) Assuming the audience will understand benefits without being explicit 4) Focusing on process over benefits 5) Ignoring that business communication addresses personal needs, not just corporate ones. The key is to ask "What's in it for the audience?" and explicitly present benefits from their perspective.
The document provides tips and strategies for real estate agents to build a stronger online presence through blogging and video marketing. It recommends agents start a video blog to introduce themselves and their business to potential clients. It also suggests doing "B2B videos" to promote other local small businesses in exchange for referrals. The document outlines specific steps agents can take to set up partnerships with other businesses, create discount coupons, produce promotional videos, and grow their client database through referrals.
1. The document outlines 21 steps that effective product managers can take to become experts on their market. This includes conducting in-person interviews with customers, potential customers, and other stakeholders to deeply understand their needs, pains, and motivations.
2. Product managers are advised to immerse themselves in the market quickly by conducting 5-10 initial interviews within a few weeks. They should listen more than they speak, ask follow up questions, and look for patterns across interviews.
3. To maintain and apply their market expertise, product managers should document their findings, share insights with others, and use the knowledge to inform strategic product decisions.
7 Secrets To Prepare Students For The Real World (Always Eat Left Handed Book...Rohit Bhargava
A short presentation about what we really need to teach first year college students to help them prepare for success in the real world. Adapted from Rohit's featured session at the 38th Annual First Year Experience Conference in 2019.
The outbound sales handbook how to inject your sales machine with rocket fuelUberConnectForce, Inc.
The document provides guidance on effective outbound sales strategies. It recommends having a targeted audience, speedy contact, personalized messaging, rigorous timing, and multi-channel execution. Content like white papers, blogs and ebooks can be used at different stages but should always add value. Personalized emails and an 8-touch cadence are important. Building brand authority through content is key for small companies. Outsourcing sales development is recommended over building an in-house team due to lower costs and higher productivity.
This document provides guidance on how to sell information products on eBay. It recommends focusing on creating niche products like eBooks, reports, audio files and videos rather than general products. These specialized information products can be sold profitably on eBay for $10-30 each since advertising costs are low. The document discusses different types of information products and pricing strategies for selling them successfully on eBay.
This document provides guidance on how to create an informational product (info product) to sell online. It discusses that info products include ebooks, reports, software, videos, websites, newsletters and more. It then offers several strategies for creating an info product, including co-authoring with an expert if you have writing skills or hiring a ghost writer if you have expertise. It also suggests compiling a directory or becoming an affiliate to sell other companies' info products. The document concludes by emphasizing that the info product must solve a problem and provide significantly more value than its price.
The Mafia Offer: How to Presell your Product at 80% (!) Conversion RateVladimir Blagojevic
This document outlines the "Mafia Offer" framework for preselling a product at an 80% conversion rate without having built the product. It involves conducting customer interviews to identify problems, building a minimal demo solution, employing marketing techniques like social proof and scarcity to build desire, anchoring the price comparison, making a bold promise, and qualifying early customers to ensure a good fit. It recommends taking Ash Maurya's free online course to learn how to implement this preselling strategy.
This document provides tips for setting up successful gig offerings on the microjobs website Fiverr. It begins with an introduction to Fiverr and some statistics about its large user base. It then outlines 33 specific gig ideas that typically sell well, such as logo design, voiceovers, video reviews, and web development. For each gig idea, it provides brief advice on how to get started offering that service on Fiverr. Throughout, it emphasizes the importance of offering multiple gigs and promoting them actively in order to succeed on the platform.
The document summarizes a webinar about improving sales skills. It includes:
1. An overview of the webinar topics on selling skills and common sales mistakes.
2. Ten tips for improving sales, such as understanding everyone has a role in sales, developing questioning skills, and becoming a follow up expert.
3. The conclusion that every part of a business is responsible for sales and leaders should identify weaknesses to address in order to boost performance.
One of the best examples of cringe-worthy marketing is the late-night infomercial—the one you watch when you can't sleep. After an hour, it nearly convinces you that you do need a ShamWow. (How have you ever lived without it?!)
To honor this strangely beloved marketing genre, MarketingProfs presents to you the first ever infomercial slideshare presentation.
This document provides tips for making boring ecommerce websites and products more interesting and linkable. It uses the example of a website that sells staplers, which currently offers generic manufacturer content and images. The document recommends six steps to make the site more unique: 1) adding creativity to titles and descriptions, 2) taking your own product photos, 3) writing descriptive text, 4) researching sales trends, 5) offering product comparisons, and 6) incorporating user-generated content like reviews. These small changes can create a more compelling and linkable site without much additional work.
The document discusses six ways to improve B2B copywriting: 1) cut back on fluff, 2) write for understanding, 3) clearly state the call to action, 4) talk to the audience not at them, 5) focus on the necessary word count to convey the message and call to action, and 6) use a singular and human voice. The tips are meant to help communicate effectively and drive stronger business results.
This is a presentation I made to 30 small business owners giving them a brief insight in to how to make their business so irresistible that it makes competing against them far less desirable.
Generating leads - both high in quantity and quality - is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. Here are 30 lead generation tips, tricks, and ideas to get you started on the path to more leads.
You are likely wondering why this book is different from other information about Fiverr you have heard before. The methods in this book are related to using only one kind of service which converts to another, more valuable, use which runs without much effort from you. Curious yet?
Your goal is to make money through minimal effort and replication. If you examine the system in place closely, you will find several opportunities to do this.
If you are looking for motivational speeches or fancy wordplay, you are looking in the wrong place. This book will get straight into the specific actions you will need to take to earn money. If having a specific plan of action isn’t enough to make you begin to work, you may be in the wrong place.
This document discusses organic growth strategies for a startup. It emphasizes earning revenue from the first customer, automating processes, avoiding hiring for as long as possible, using social media and blogging to promote the business without spending money, focusing on needs over wants, being the best in the market and pricing accordingly, educating customers, maintaining focus and discipline, working harder than competitors, treating customers well, and celebrating successes. The document is written by Joshua Strebel of the startup Page.ly and is focused on organic growth strategies for bootstrapped companies.
Lead generation express the marketing process of challenging and apprehend interest in a product or service for the ambition of advance sales pipeline.
The 129 Greatest Sales Strategists, Entrepreneurs, and Podcasters to Follow T...Carolyn Rose Kick
The complete list of thought leaders the RepIQ team turns to for industry insights, inspiration, and guidance. We've included links to all 129 thought leader’s Twitter accounts, blogs, and even some of our favorite articles, videos, and podcasts. Enjoy!
The document discusses how to effectively communicate benefits to an audience when presenting ideas. It uses the analogy of a car salesman to show the importance of understanding the audience's needs and wants. It then lists 5 common sins of failing to properly identify and communicate benefits: 1) Being too busy to understand audience issues 2) Going into a meeting with a preset agenda 3) Assuming the audience will understand benefits without being explicit 4) Focusing on process over benefits 5) Ignoring that business communication addresses personal needs, not just corporate ones. The key is to ask "What's in it for the audience?" and explicitly present benefits from their perspective.
The document provides tips and strategies for real estate agents to build a stronger online presence through blogging and video marketing. It recommends agents start a video blog to introduce themselves and their business to potential clients. It also suggests doing "B2B videos" to promote other local small businesses in exchange for referrals. The document outlines specific steps agents can take to set up partnerships with other businesses, create discount coupons, produce promotional videos, and grow their client database through referrals.
1. The document outlines 21 steps that effective product managers can take to become experts on their market. This includes conducting in-person interviews with customers, potential customers, and other stakeholders to deeply understand their needs, pains, and motivations.
2. Product managers are advised to immerse themselves in the market quickly by conducting 5-10 initial interviews within a few weeks. They should listen more than they speak, ask follow up questions, and look for patterns across interviews.
3. To maintain and apply their market expertise, product managers should document their findings, share insights with others, and use the knowledge to inform strategic product decisions.
Similar to 5 Marketing Lessons From Infomercials (20)
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A short presentation about what we really need to teach first year college students to help them prepare for success in the real world. Adapted from Rohit's featured session at the 38th Annual First Year Experience Conference in 2019.
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involves recognizing relationships between elements of the marketing mix (e.g.,
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(i.e., industry structure in the language of economics).
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1. Why Informercials Work 5 Marketing Lessons From The Addictively Influential Pitches Of Late Night Salesmen
by
ORIGINALLY PUBLISHED ON FEBRUARY 21, 2009
Best Selling Author of Likeonomics Founder - Influential Marketing Group
ROHIT BHARGAVA
2. If this phrase makes you cringe, it shouldn’t.
“But wait, there’s more!”
5. 1. Have a backstory
A hard working Amish craftsman builds it with authentic “Amish Oak”
To deliver a “real wood mantle” electric fireplace
Combined with “engineering genius from the China coast”
10. +
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11. Rohit Bhargava is an author, blogger, marketer and presenter. He speaks and writes about putting more authenticity and personality back into business.
If you liked these slides, read his book: Personality Not Included www.readpni.com
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