2. Product
• Main products of Bata – Casual shoes, formal shoes, sandals,
Men and women collection, sports shoes, accessories
• Brands under Bata – Hush puppies, Sparx, Sandak, Power,
North Star, Mocassino, Marie claire, Comfit, Bata.
3. Price
• Anyone can purchase Bata products easily due its
affordable and mass market pricing
• Any commodity to be prices Rs 10 is priced at Rs 9.50
to lure and attract more customers
4. Promotion
• Only major promotions it offers is during
seasonal sales and discount days, and the
same is automatically communicated within
the market sphere through word of mouth by
customers
5. Place
• Placement of Bata and all its subsidiaries has
been widely effective because it was done
after regular market research studies. It has
strategically placed its manufacturing units
across 27 locations, which serve their
respective regions swiftly The strength of Bata
in India is rural distribution. Even in rural
India, showrooms and dealerships of Bata are
found to be available
