4ps of KFC

1. The 4 P’s of Marketing
By Rohan

2. Product
• KFC prepares tasty food items which is liked by all the age groups

3. Price
• KFC follows both optional pricing and mixed bundling pricing
• The pricing of products ranges approximately from 25 Rs. to ~675 Rs.

4. Promotion
KFC does promotional activities by offering add-ons to the existing menu, gift coupons,
T-shirts, Kids meal etc. KFC promotes its products through LCD displays kept inside its outlets

5. Place
• KFC is across world

6. Thank you