2. GENRE
For the genre of music video we choose
‘Pop’
This genre has the largest target
audience
the most mainstream genre of music.
3. SONG CHOICE
After choosing our genre we decided on the
song – “my head is a jungle” by Emma Louise
Our interpretation of the song is about a
relationship break down of two people that are
still in love.
4. TYPE OF MUSIC VIDEO
Narrative and Performance -tells a story which links
to the lyrics of the song through performance aspects
After analysing music videos and looking at the
examiner’s report from last year we found that the
favoured style of music video was through a narrative,
grabbing the audience’s attention.
By using 2 different styles of music video it increases
the repeatability of our video which was our primary
aim.
5. HOW ARE WE USING THESE
STYLES?
Narrative – telling a story of a broken relationship
where two people are still in love.
Performance – establishing the narrative through
contemporary dance.
6. USE OF DANCE
Performance is established through Contemporary
dance.
Contemporary dance is used to interpret a song’s
lyrics through the emotion of their movements.
We used a range of different movements that reflect a
relationship, such as jumps, lifts and hugs.
7. HOW DID WE ESTABLISH THE
NARRATIVE THROUGH
PERFORMANCE?
We captured a range of different camera angles,
such as close ups, long shots and tracking shots of
the couple.
The choice of which camera angle depended on
the intensity and emotion we were trying convey
in specific parts of the song.
8. ACTORS
To really visualise the relationship and
meanings of the video/song we decided to use a girl
and a boy actor, signifying a relationship.
9. PROPS
Another way we established a relationship was through the
use of holi powders.
At the start of the video we used pink powders on the
female actor and red on the male actor (both colours work as
a visual signifier of love and romance).
10. We also used red on the male, as it uses connotations of
dominance over the female, however our video portrays this
through the larger amount of footage shown of the women and
our representation of feminism.
Throughout the build-up of the song where we wanted to establish
the breakdown of the relationship we used a range of different
coloured colours on the actors. This acted as a visual signifier
for the audience, establishing the breakdown and the ‘mess’
of their relationship. This also creating an illusion of ‘jungle’ in
the artist head due to the relationship.
11. EDITING
Textual Schizophrenia – When creating our video we wanted to use a range of
different effects through post production on final cut pro.
Instead of using a simple narrative we wanted to have a really authentic video
which used different effects which empathised the obscure relationship.
12. LIP SYNCING
We wanted to conform to media texts and
mainstream pop videos by using typical star image
lip syncing scenes.
We were inspired by artists such as Beyoncé and
Miley Cyrus, using a close up head shot to establish
the purity and beauty of the artist.
