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ONME ADVERTISING, INC.

Voted Top 5 Digital Start-ups in Chicago by CIMA for 2011
Ad-Supported Apps




  Overview   OnMe Platform   Marketing Strategy   Financials   Wrapping Up
Mobile Advertising Problems


 High monthly smartphone                    Current platforms are not very
  bills                                       user-friendly

 No incentives for mobile ad                Can become very expensive
  exposure                                    daily managing campaigns

 Ineffective mobile ads                     Ineffective mobile campaigns



   Overview   OnMe Platform   Marketing Strategy   Financials   Wrapping Up
Advertisers



$20       $20       $20       $20         $20    $20       $20       $20       $20       $20




                              $200


                              $150          75% is evenly distributed to users




$     $    $    $         $    $      $     $    $     $    $    $         $   $     $    $



                                     Consumers
Advertisers




           Benefits
           Easy to use and affordable platform
           Unlimited clicks & impressions
           Low flat fee every month
           60% increased likelihood of a purchase



Overview        OnMe Platform    Marketing Strategy   Financials   Wrapping Up
$     $        $   $        $          $   $       $       $    $      $         $   $    $       $    $




                                           Consumers


               Benefits
               More disposable income every month
               Lower smartphone bills
               Stronger relationships with advertisers in the community
               Relevant ads
               Direct-credit potential with wireless carriers


    Overview           OnMe Platform       Marketing Strategy       Financials           Wrapping Up
Advertiser Market


                                                 Available Target:
                                                 Retail, Food, Entertainment, &
                                                 Service sectors


                                                 Target Market:
                                                 Chicago & Milwaukee areas



 Overview   OnMe Platform   Marketing Strategy      Financials     Wrapping Up
Consumer Market


                                                 Available Market:
                                                 Android, iOS, Windows users
                                                 under 34 years old


                                                 Target Market:
                                                 Android users under 34 between
                                                 Chicago and Milwaukee

 Overview   OnMe Platform   Marketing Strategy     Financials     Wrapping Up
Competitive Landscape

Benefits
Price                $20              $20            $100,000         $50            $1,000
                 Unlimited          1000                              343
Exposure                                              Varies                          Varies
              Views & Clicks        Views                            Clicks
Targeting
               Advanced             Many              Many           Limited         Limited
Options

Rewards ($)         Yes              Yes               No              No               No

SPAM                 No              Yes               No              No               No


   Overview     OnMe Platform   Marketing Strategy      Financials             Wrapping Up
Sustainable Advantages
 OnMe Intellectual Property
   Proprietary Applications
   Proprietary Ad Platform
   Patent pending business process


 First Mover
   Current platforms can disrupt existing distribution channels
   Highly invested in their auction-based ad-ranking technology


   Overview   OnMe Platform   Marketing Strategy   Financials   Wrapping Up
Sales Projections




 Growth rate based on 8% growth in Year 1 to 17% growth at the end of Year 5.
  Overview      OnMe Platform   Marketing Strategy   Financials   Wrapping Up
Comparable Acquisitions
             Acquired             Acquired by            Amount


                                                              $750 million



                                                              $275 million



                                                          $70 million (cash)



                                                              $321 million



  Overview        OnMe Platform   Marketing Strategy   Financials        Wrapping Up
Management Team
             Ricardo Macias                                    Julio Yumpe
             Founder/President                                 Director of Business
             Over 10 years leading cross-                      Strategy & Org. Dev.
             functional teams in IT, app                       Over 10 years in the
             development, mobile ads                           wireless & telecom
             and operations.                                   industry in the US and
                                                               Latin America.


             Jake Moczydlowski                                 Jennifer Hollenbeck
             Director of Software                              Director of Sales/Mktg.
             Development                                       Over 5 years managing
             A technological explorer with                     creative marketing
             over 10 years engineering                         projects and creating
             systems, infrastructure, and                      media platforms for video
             designing custom apps.                            mobile apps.


  Overview         OnMe Platform   Marketing Strategy   Financials         Wrapping Up
                                                                                         14
Knowledge Center


     Troy Henikoff               Alan Ferber                     Ray Roman




 Michael Webdell, Owner – American Mass Media
 Shelly Ng, President – American Mass Media
 Melissa Barzaga, Senior Media Buyer – TEC Direct Media
 Dr. Rod Shrader, Professor – University of Illinois at
 Chicago
  Overview     OnMe Platform   Marketing Strategy   Financials     Wrapping Up
                                                                                 15
OnMe Ad Platform Solutions


 Lowering monthly bills for               Unlimited clicks and
  smartphone users                          impressions every month

 Effective mobile ads                     Easy to use ad platform

 Incentives for mobile ad                 Highly-targeted consumer
  exposure                                  database



   Overview   OnMe Platform   Marketing Strategy   Financials   Wrapping Up
                                                                              16
Get Promos. Get Paid. It’s OnMe.

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OnMe Mobile Advertising Platform

  • 1. ONME ADVERTISING, INC. Voted Top 5 Digital Start-ups in Chicago by CIMA for 2011
  • 2.
  • 3. Ad-Supported Apps Overview OnMe Platform Marketing Strategy Financials Wrapping Up
  • 4. Mobile Advertising Problems  High monthly smartphone  Current platforms are not very bills user-friendly  No incentives for mobile ad  Can become very expensive exposure daily managing campaigns  Ineffective mobile ads  Ineffective mobile campaigns Overview OnMe Platform Marketing Strategy Financials Wrapping Up
  • 5. Advertisers $20 $20 $20 $20 $20 $20 $20 $20 $20 $20 $200 $150 75% is evenly distributed to users $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Consumers
  • 6. Advertisers Benefits Easy to use and affordable platform Unlimited clicks & impressions Low flat fee every month 60% increased likelihood of a purchase Overview OnMe Platform Marketing Strategy Financials Wrapping Up
  • 7. $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Consumers Benefits More disposable income every month Lower smartphone bills Stronger relationships with advertisers in the community Relevant ads Direct-credit potential with wireless carriers Overview OnMe Platform Marketing Strategy Financials Wrapping Up
  • 8. Advertiser Market Available Target: Retail, Food, Entertainment, & Service sectors Target Market: Chicago & Milwaukee areas Overview OnMe Platform Marketing Strategy Financials Wrapping Up
  • 9. Consumer Market Available Market: Android, iOS, Windows users under 34 years old Target Market: Android users under 34 between Chicago and Milwaukee Overview OnMe Platform Marketing Strategy Financials Wrapping Up
  • 10. Competitive Landscape Benefits Price $20 $20 $100,000 $50 $1,000 Unlimited 1000 343 Exposure Varies Varies Views & Clicks Views Clicks Targeting Advanced Many Many Limited Limited Options Rewards ($) Yes Yes No No No SPAM No Yes No No No Overview OnMe Platform Marketing Strategy Financials Wrapping Up
  • 11. Sustainable Advantages  OnMe Intellectual Property  Proprietary Applications  Proprietary Ad Platform  Patent pending business process  First Mover  Current platforms can disrupt existing distribution channels  Highly invested in their auction-based ad-ranking technology Overview OnMe Platform Marketing Strategy Financials Wrapping Up
  • 12. Sales Projections Growth rate based on 8% growth in Year 1 to 17% growth at the end of Year 5. Overview OnMe Platform Marketing Strategy Financials Wrapping Up
  • 13. Comparable Acquisitions Acquired Acquired by Amount $750 million $275 million $70 million (cash) $321 million Overview OnMe Platform Marketing Strategy Financials Wrapping Up
  • 14. Management Team Ricardo Macias Julio Yumpe Founder/President Director of Business Over 10 years leading cross- Strategy & Org. Dev. functional teams in IT, app Over 10 years in the development, mobile ads wireless & telecom and operations. industry in the US and Latin America. Jake Moczydlowski Jennifer Hollenbeck Director of Software Director of Sales/Mktg. Development Over 5 years managing A technological explorer with creative marketing over 10 years engineering projects and creating systems, infrastructure, and media platforms for video designing custom apps. mobile apps. Overview OnMe Platform Marketing Strategy Financials Wrapping Up 14
  • 15. Knowledge Center Troy Henikoff Alan Ferber Ray Roman  Michael Webdell, Owner – American Mass Media  Shelly Ng, President – American Mass Media  Melissa Barzaga, Senior Media Buyer – TEC Direct Media  Dr. Rod Shrader, Professor – University of Illinois at Chicago Overview OnMe Platform Marketing Strategy Financials Wrapping Up 15
  • 16. OnMe Ad Platform Solutions  Lowering monthly bills for  Unlimited clicks and smartphone users impressions every month  Effective mobile ads  Easy to use ad platform  Incentives for mobile ad  Highly-targeted consumer exposure database Overview OnMe Platform Marketing Strategy Financials Wrapping Up 16
  • 17. Get Promos. Get Paid. It’s OnMe.

Editor's Notes

  1. Expand actual numbers
  2. Back-up slides