2. Bon iver
• Bon iver is an american band
founded in 2007, so it’s a
relatively new band…
normally when entering the
music market young people
will be the first to pick it up.
• Although the genre of inde-
folk music normally is
represented by the older
demographic. So I’d need to
address this when designing
my CD case.
3. Peter Gabriel
• Peter Gabriel born in 1950
is a long running English
front man of the band
genesis.
• Genesis’s has very strong
techno-rock roots, which is
reflected in their album art.
But Peter himself is quite a
humanitarian, so his solo
work is not reflective of
that.
4. Middle ground
• Seeing as theirs this song has ties with two different artists
it’s going to be a challenge to address both audiences .
• I might have to shun one of these artists and concentrate on
just Peter Gabriel seeing as that is the artist who’s singing
this version of the song.
• This decision will apply to how I go about both my
ancillary tasks so it’s an important decision.
