1. Ricardo Rodríguez, ACB, ALB
Director Division N 2015-2016
Increasing
Membership
Regional Training
January, February 2016
2. “Let us share with
others the benefits
we have
gained for ourselves”
Ralph Smedley
3. •Clubs function better when they have 20
or more members
•Constant member loss requires
recruitment to maintain club health
Reason
4. •Meeting with variety and a better
experience for the member
•Greater depth of leadership
•Larger presence of Toastmasters in the
community
Benefits
6. •Efectivo meetings for new and veteran
members
•Continuous promotion of Toastmasters in the
community
•Use of proven “sales” techniques
Growth Factors
7. •Competition within the club, Area, Division
and District
•Recognition of members that sponsor new
members and contribute to the club
Growth Factors
8. •Questions:
•Are the members anxious for the next
meeting?
•Do the majority of guest join the club?
•Make being a member of your club something
of value
Moments of Truth
Preparing the Club for Growth
11. •Smedley Award
•August 1st to September 30th
•Talk Up Toastmasters
•February 1st to March 31st
•Beat the Clock
•May 1st to June 30th
Add 5 new, dual or reinstated members
Membership Campaigns
12. •Sponsor 5 Members
•1 Special Blue Pin
•Sponsor 10 members
•1 Special Wine Pin
•Sponsor 15 or more Members
•25% discount on your next purchase from
toastmasters.org
Name, Member Number and Club Number on
Form 400
Individual Membership Campaigns
13. •Help them identify prospects
•What is the market your club best serves?
•Teach them how to invite
•Exercises and Educational Sessions in your
club
•Talk about the benefits
•Show what Toastmasters has done for you
and other members
Helping members bring guests
18. •Clubs function better when they have 20 or more
members
•Clubs with larger membership have proven
benefits
•In order for a club to grow it has to adopt growth
factors
•It’s necessary to review the Marketing Mix
•Participate in Membership Campaigns
•Teach how to invite
•Follow up
Recap