Devices, designs and enabling behaviours - Mobilism 2011

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  • \n
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  • Showcase experiences\nPushing boundaries\n
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  • Firstly, \n68.6% sent a text msg\n38.6% used the browser\n37.3% downloaded an app\n\n
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  • 60% of in-store purchase decisions are based entirely on cost\n
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  • So, there’s a big feature phone market\n
  • So companies like FB are doing this...\nSnaptu - 2500 supported devices\nSimple UI\n
  • So companies like FB are doing this...\nSnaptu - 2500 supported devices\nSimple UI\n
  • 25 years of transition\na language for interaction\n
  • 25 years of transition\na language for interaction\n
  • 25 years of transition\na language for interaction\n
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  • Next battle.\nGoogle vs Apple (iPhone 5).\nNuance are the language engine ($6.5Bn)\n
  • Magnetic-haptic interfaces\nElectro-deforming membranes\nGlance without the need to look (glancing with your fingers)\nGuitar app\n
  • iPad mum story\n
  • IE6 niche but growing\nBrowser analogy \n
  • Similar terms which have overlap\n
  • Similar terms which have overlap\n
  • Similar terms which have overlap\n
  • What does it mean?\n
  • What does it mean?\n
  • What does it mean?\n
  • Show me some examples!\n
  • Big buttons, big fonts, simple function set, high contrast display\n
  • twice the size of font in order to read\n
  • Design for single hand usage scenarios if possible\nPush, pinch and power grips\n
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  • Minimise surprises\nRe-use interactions inherent in the device\nTypes of interaction and UI components\nPosition of soft keys\n
  • not that type...\n
  • Tesco scanning story. \nGimmick? \nPeople understood the concept\n\n
  • AV was too complex\n
  • AV was too complex\n
  • AV was too complex\n
  • AV was too complex\n
  • AV was too complex\n
  • Straightforward?\nThe user needs to come first\n
  • Young bucket vs older rustic bucket\nNever one hole\nArthritus, dementia, visual impairments\n
  • Richard Seymour \n\n
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  • Right height\nPromotes social interaction\n
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  • Scanning behaviours\n
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  • average age 28\nresearch and workshops\n
  • average age 28\nresearch and workshops\n
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  • start a new trend\n
  • Q/A?\n
  • Look out for my shoes\n
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  • Devices, designs and enabling behaviours - Mobilism 2011

    1. 1. Devices, Designs &Enabling Behaviours Thursday 12th - Mobilism Conference 2011 - Amsterdam
    2. 2. Antony,Co-founder of Ribot
    3. 3. Ribot
    4. 4. Ribot Ideas lab for small-screens devices
    5. 5. the iPhone education
    6. 6. the iPhone educationGreat for industry
    7. 7. the iPhone educationGreat for industryPenknife vs Chopstick
    8. 8. Class is not over!
    9. 9. The iPhonerevolution didn’thappen for many people
    10. 10. Why?
    11. 11. High cost barrierNot simple enough!
    12. 12. Who?
    13. 13. Who?Aging population
    14. 14. Who?Aging population Technophobes
    15. 15. Who?Aging population TechnophobesLow disposable incomes
    16. 16. Ageing population
    17. 17. Ageing population10.1m to 16.7m over next 25 years
    18. 18. Ageing population10.1m to 16.7m over next 25 yearsPublic spending to triple
    19. 19. Ageing population10.1m to 16.7m over next 25 yearsPublic spending to tripleThe older are getting younger
    20. 20. Smartphone
    21. 21. SmartphoneOnly 20% of purchases
    22. 22. Facebook acquires Snaptu*
    23. 23. Facebook acquires Snaptu* “The San Francisco cool kids will yawn,but there are billions of people, who don’t have an Android or iOS device”
    24. 24. Facebook acquires Snaptu* “The San Francisco cool kids will yawn,but there are billions of people, who don’t have an Android or iOS device” *March 2011
    25. 25. Transitions of interaction
    26. 26. Transitions of interactionAnalogue
    27. 27. Transitions of interactionAnalogue Digital
    28. 28. Transitions of interactionAnalogue Digital Physical
    29. 29. How to make things more physical?
    30. 30. How to make things more physical?
    31. 31. How to make things more physical? Audio input
    32. 32. How to make things more physical?
    33. 33. How to make things more physical? Haptic feedback
    34. 34. How to make things more physical?
    35. 35. How to make things more physical?Physical size
    36. 36. “Design with as manypeople in mind as possible”
    37. 37. Inclusive design
    38. 38. Inclusive design Universal design
    39. 39. Inclusive design Universal designBarrier-free design
    40. 40. Trans-generational design Inclusive design Universal designBarrier-free design
    41. 41. Designing for inclusivity
    42. 42. Designing for inclusivity Independence
    43. 43. EngagementDesigning for inclusivity Independence
    44. 44. Engagement Designing for inclusivityTask-centric behaviours Independence
    45. 45. Inclusivelydesigned products?
    46. 46. Inclusively designed productsThe home phone
    47. 47. 20 yr old readability70 yr old
    48. 48. Inclusively designed productsFood packaging
    49. 49. 10 yr oldSame strength 70 yr old
    50. 50. Inclusively designed products The cordless kettle
    51. 51. Inclusively designed products The shower
    52. 52. Why create these products?
    53. 53. Why create these products? Time-saving
    54. 54. Why create these products? Money-saving Time-saving
    55. 55. Why create these products? Enables other actions Money-saving Time-saving
    56. 56. Why create these products? Enables other actions Money-saving Time-savingFeeds our habits
    57. 57. Re-use learnt behaviours
    58. 58. Re-use real-world actions
    59. 59. Re-use real-world actions
    60. 60. 1 step is best
    61. 61. Search1 step is best
    62. 62. Purchase Search1 step is best
    63. 63. Login Purchase Search1 step is best
    64. 64. Login Purchase SearchCheck-in 1 step is best
    65. 65. Login Purchase SearchCheck-in Scan 1 step is best
    66. 66. Easy, hey?
    67. 67. Easy, hey? but wait...
    68. 68. The water bucket analogy
    69. 69. Why does a bra fasten at the back?
    70. 70. Why keep anti-arthritis pills in a child-safe container?
    71. 71. Inclusive != uninspiring
    72. 72. Inclusive != uninspiring Simple, inspiring, aspirational products
    73. 73. The case study
    74. 74. Last year...
    75. 75. Last year......we enabled a mass market small-screen shopping experience
    76. 76. This year...
    77. 77. This year... ...we enable the iPhoneexperience, for the rest of us, on Android
    78. 78. 16 months ago...
    79. 79. 16 months ago...Awarded a grant to explore...
    80. 80. 16 months ago...Awarded a grant to explore... ...how we can improve touchscreen phones for dexterity impaired people
    81. 81. We discovered
    82. 82. We discoveredWhoever you are, you want...
    83. 83. We discovered Whoever you are, you want...Independence
    84. 84. We discovered Whoever you are, you want...Independence Simplicity
    85. 85. We discovered Whoever you are, you want...Independence Simplicity Connectedness
    86. 86. We created
    87. 87. We createdA three button phone
    88. 88. We createdA three button phone enabling people to
    89. 89. We createdA three button phone enabling people to call
    90. 90. We createdA three button phone enabling people to call take photos
    91. 91. We createdA three button phone enabling people to call browse photos take photos
    92. 92. We createdA three button phone enabling people to call txt browse photos take photos
    93. 93. We createdA three button phone enabling people to call txt browse photos take photos play music
    94. 94. So, what’s it called and what does it look like?
    95. 95. About to launch alpha.Looking for feedback.
    96. 96. About to launch alpha.Looking for feedback.ThreedomPhone.com
    97. 97. Lets create a newdesign standard
    98. 98. Thank you
    99. 99. @ribot
    100. 100. @ribotQuestions?
    101. 101. Interested in Inclusive design? @enabledBy inclusivedesigntoolkit.com
    102. 102. Creative Commons images • Rustic watering can - http://www.flickr.com/photos/valeriebb/265624846/ • Empty classroom - http://www.flickr.com/photos/kevinomara/415961040/ • Engagement - http://www.flickr.com/photos/kevinomara/4788688877/ • iPhone education - http://www.flickr.com/photos/thomashawk/2671536366/ • Showerhead - http://www.flickr.com/photos/chrismar/4558369079/ • Toolshed - http://www.flickr.com/photos/matthigh/4050429719/ • Interaction transition - http://www.flickr.com/photos/miuenski/4811852420/ • Real-world actions - http://www.flickr.com/photos/dunechaser/1228014525/ • Smartphone - http://www.flickr.com/photos/cicciofarmaco/5351354639/ • Wise old man - http://www.flickr.com/photos/ccgermany/4433977944/ • Making things more physical - http://www.flickr.com/photos/nervsappy/2933442459/ • Earth - http://www.flickr.com/photos/barkbud/4658966564/
    103. 103. Creative Commons images • One vote - http://www.flickr.com/photos/jackhynes/471371097/ • Haptic feedback - http://www.flickr.com/photos/heloiselanteaume/143578683/ • Microphone - http://www.flickr.com/photos/laffy4k/423772898/ • IPad Magic - http://www.flickr.com/photos/rogvon/4533063865/ • Production line - http://www.flickr.com/photos/iamdabe/4931554963/ • Food packaging - http://www.flickr.com/photos/zen/3211885247/ • Inclusive != uninspiring - http://www.flickr.com/photos/visualpanic/3153346586/ • The bra photo - http://www.flickr.com/photos/busse/4189533744/ • Anti-pills - http://www.flickr.com/photos/sparkieblues/4979020076/ • Scan it - http://www.flickr.com/photos/herzogbr/5428372392/

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