How would you like to create automated email campaigns that take cold leads and turns them into hot prospects? Now, it'll take some work, but our guest speaker, Brett Thoreson, will provide a blueprint for creating email campaigns that pull your cold prospects through your sales funnel.

1. Learn the Secret to Converting Cold
Leads at Will with Automated Emails
March 24th, 2015
Guest Presenter:
Brett Thoreson
Conversion
Optimization
Email

2. Digital Marketing Minnesota
Background
Introductions
Latest News & Resources
Converting Cold Leads – Brett Thoreson
Discussion & Questions
Agenda

3. Digital Marketing Minnesota
Introduction
Conversion
Optimization
Mobile
Web Analytics
Online
Advertising
SEO
Development
Social Media
Email
Strategy
EcommerceLocal

4. Digital Marketing Minnesota
Introduction
Breaking It Down…What It’s All About…

5. Digital Marketing Minnesota
Robert Flournoy
Started with Email Marketing
Built a Boston based Internet Consulting Agency
6 Years Ran Own Internet Business
VP eCommerce –Inc. 5000 & MN Fast 50
Started Group 7 yrs ago to learn and help others learn
about internet marketing
Introduction

6. Digital Marketing Minnesota
Jeff Kemnitz
Ecommerce Professional – Client and Agency Side
• Former head of mkt ecomm company – grew $1M to $6M in 4 years
• Former agency director - Shopify, Magento, Wordpress & Online Mkt
Outreach Director – Wilderness Inquiry
• Marketing guy for adventure travel company
Check out wildernessinquiry.org and book a trip!
Introduction

7. Digital Marketing Minnesota
Jacob Hagberg
Started with Affiliate Marketing in 2007
• $1 Million on Amazon in 2013
SEO Consultant for National Brands
• Audits and Implementations
• Reputation Management
• Penalty Recovery
Speaking in London & Las Vegas in 2015
Introduction

8. Digital Marketing Minnesota
Jeff Hendrix
Managing Editor at RDR Digital
Longtime Member
Hardcore Online Lead & Traffic Generation
Introduction

9. Digital Marketing Minnesota
Brett Thoreson
Founder of CartStack.com & 10foldSolutions.com
www.Cartstack.com
CartStack is an abandon cart re-marketing service for e-commerce and online reservation systems. Our
technology sits behind your existing e-commerce solution and tracks users who have abandoned their
shopping carts and automatically sends them optimized email reminders to re-capture lost sales.
www.10foldSolutions.com
10fold Solutions is a full service web shop. We specialize in building affordable websites/web
applications for small to midsized businesses and creating web marketing plans to increase their overall
web presence and conversion rates.
Master at Conversion Optimization Across Marketing
Channels
Introduction

10. Digital Marketing Minnesota
What are your top 1-2 digital
marketing pain points?
(in 20 seconds or less)
Introduction
30 Seconds – Introduce Yourself
Name & What You Currently Do?
Why Interested & Experience

11. Digital Marketing Minnesota
Google Mobile Algorithm Update
April 21st roll-out
Will impact more sites than Penguin and Panda
Page-by-page – each judged separately
Utilize Google mobile-friendly link checker
https://www.google.com/webmasters/tools/mobile-friendly/
Advice about mobile ranking factors
http://www.searchenginejournal.com/google-provides-advice-to-site-owners-
ahead-of-april-21st-mobile-friendly-algorithm-change/128944/
Latest News & Resources
Source: http://searchengineland.com/how-large-is-googles-mobile-friendly-algorithm-larger-than-
panda-or-penguin-217026

12. Digital Marketing Minnesota
Instagram Introduces Clickable Ads
Ad unit called “Carousel”
Multiple images in single ad with call-to-action
button
Retailer Charlotte Russe
Instragram traffic spends 32% more time on site
Conversion rate higher than site average
Latest News & Resources
Source: https://www.internetretailer.com/2015/03/05/instagram-introduces-clickable-ads

13. Digital Marketing Minnesota
Jacob Hagberg – Mobile Testing
Latest News & Resources
Source:

14. Digital Marketing Minnesota
Jacob Hagberg – Mobile Testing
Latest News & Resources
Source:

15. Digital Marketing Minnesota
Latest News & Resources
View Source
Control + Shift + M
Select Device

16. Digital Marketing Minnesota
Latest News & Resources
Jeff Hendrix – Facebook Advertising
Bid Techniques to Maximize Reach
Multi Product Ads

17. Digital Marketing Minnesota
Guest Speaker – Brett Thoreson
Setting Up Automated Email Campaigns
Campaign Planning / Objectives
Defining Workflow
Copywriting
Outsourcing / Work Product
Tracking Setup / Conversion Optimization
Case Study Review

18. Cold Emailin’ like
a boss
A step-by-step walkthrough of creating an
automated outbound email campaign

19. Why cold email?
- Numbers don’t lie
- Low time/monetary investment
- Easy to “growth hack”
- Not sexy, people don’t talk about it
- People really don’t talk about it

20. My Foundation
- VA (outsource much of the work)
- Project management tool (Trello is fantastic)
- Google docs (SOP, organization, tracking)
- Automated email software (I’m not talking
about Mailchimp)

21. Campaign Objectives
- Customer development
- Customer acquisition
- Guest blogging / PR
- Strategic partnerships
- Affiliate marketing

22. List Sources
- Website technologies
- Databases
- Web scraping

23. Develop List
- Organize your lists (google doc)
- Start with a raw list
- Refine the list
- Automated (data.com API script)
- Manual (VA checks)
- Cleanse the list
- BriteVerify.com

24. Email Automation
- Quickmail.io overview
- Import list
- Create campaign sequence
- Automation setup

25. Tracking
- Email automation software reporting
- Google Analytics campaign & goal tracking
- Retargeting segmentation
- Phone call tracking (dynamic replacement)

26. Iterative Testing
- Build-Measure-Learn (Growth Hack)
- Campaign testing (subject, email body, CTA)
- A/B test landing pages

27. Cost
- VA (40hrs week)
- Software
- Lists
TOTAL

28. Results
Campaign has been running for past two
months….

29. Thanks
Now go and slay your
outbound emailing process
Brett Thoreson
brett@10foldsolutions.com
www.10foldsolutions.com
www.CartStack.com

30. Digital Marketing Minnesota
Guest Speaker – Brett Thoreson
Thanks Brett!
Questions & Answers…