Internet Retailer Recap 2-19-2013

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Internet Retailer Recap

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Internet Retailer Recap 2-19-2013

  1. 1. IR Web Design Recap February 19, 2013
  2. 2. Agenda Introductions – What You Currently Do? – Experience with Internet Marketing – Current Issues/Questions Roundtable Discussion – Current Issues – Open Table Topics of Interested Random “Stuff”
  3. 3. Background 10 Years Internet Marketing Experience – Started with Email Marketing – Built a Boston based Internet Consulting Agency • From $180k to $2 Million in 2 Years • Managed $35 Million in Client Revenues – Left to Start My Own Business • Operate Several Ecommerce & Content Websites • Small Consulting Practice for Select Clients – Director eCommerce for Inc. 500 Company $0 - $17 Million 4.5 Yrs I started this group to share and learn with others
  4. 4. Background Areas of Expertise – eCommerce – Search Engine Optimization – Media Buys / Advertising – Social Media – Conversion Optimization
  5. 5. Background Michelle Schmidt • Internet Marketing Since 1999 • Currently Operates IceLinkDesign.net
  6. 6. Agenda 30 Seconds - Introduction –What You Currently Do? –Experience with Internet Marketing –Current Issues/Questions
  7. 7. Topics Adwords Enhanced Campaigns –Mobile Specific: • Ad Text • Ad Extensions • Bidding –Per Location, Device, Dayparting *Rolling out Now & Accounts Automatically Transfer Over
  8. 8. Topics SEO Tid Bits from IRWD 2013
  9. 9. Topics Hamlet Batista
  10. 10. Topics Hamlet Batista
  11. 11. Topics Hamlet Batista
  12. 12. Topics Hamlet Batista
  13. 13. Topics Hamlet Batista
  14. 14. Topics Hamlet Batista
  15. 15. Topics Kevin Lee – CEO DidIt
  16. 16. Topics Kevin Lee – CEO DidIt
  17. 17. Topics Kevin Lee – CEO DidIt
  18. 18. Topics
  19. 19. Topics

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