Your SlideShare is downloading. ×
0
ANDREA RESMINI :: IASUMMIT 2011                                  DENVER APRIL 2 2011                                  ANDR...
ANDREA RESMINI :: IASUMMIT 2011SWEDENMap: jayjayandtottle.com
ANDREA RESMINI :: IASUMMIT 2011GOTHENBURG
ANDREA RESMINI :: IASUMMIT 2011         50% expected increase in personal travel         in the Gothenburg region in 2005-...
ANDREA RESMINI :: IASUMMIT 2011         50% expected increase in personal travel         in the Gothenburg region in 2005-...
ANDREA RESMINI :: IASUMMIT 2011         50% expected increase in personal travel         in the Gothenburg region in 2005-...
ANDREA RESMINI :: IASUMMIT 2011         If car commuters switched to walking,      bicycling, or public transport commutin...
ANDREA RESMINI :: IASUMMIT 2011SO, WHAT CAN BE DONE?
ANDREA RESMINI :: IASUMMIT 2011               Impacting collective transportation                behavior is a complex tas...
ANDREA RESMINI :: IASUMMIT 2011BETTER ROADS
ANDREA RESMINI :: IASUMMIT 2011BETTER SERVICES
ANDREA RESMINI :: IASUMMIT 2011BETTER INFORMATION
ANDREA RESMINI :: IASUMMIT 2011BETTER … MH?
ANDREA RESMINI :: IASUMMIT 2011    All of these factoring elements have pros and    cons in respect to a better, sustainab...
ANDREA RESMINI :: IASUMMIT 2011OR IS IT “A BETTER SYSTEM”?
ANDREA RESMINI :: IASUMMIT 2011CO-MODAL TRAVELING
ANDREA RESMINI :: IASUMMIT 2011A transport policy which looks at theinteroperability of all transport modes and meansand o...
ANDREA RESMINI :: IASUMMIT 2011  “Providing the user with comprehensive inter- operational local, peri-urban, and regional...
ANDREA RESMINI :: IASUMMIT 2011The use of multiple means of transport typicallyhas a number of implications. Co-modality: ...
ANDREA RESMINI :: IASUMMIT 2011STOCKHOLM CITY BIKES
ANDREA RESMINI :: IASUMMIT 2011                                  IN-CONTEXT INFO   TRANSPORT                              ...
ANDREA RESMINI :: IASUMMIT 2011Changes in transport behavior towardssustainable everyday travel models can bedriven by inn...
ANDREA RESMINI :: IASUMMIT 2011My team works on a holistic, cross-channelvision of the transport system as a complexnetwor...
ANDREA RESMINI :: IASUMMIT 2011   Three different target groups are part of the co-   modal, pervasive transport system vi...
ANDREA RESMINI :: IASUMMIT 2011              These groups, in turn have different                roles, expectations, and ...
ANDREA RESMINI :: IASUMMIT 2011                                                                         USERS         1ST ...
ANDREA RESMINI :: IASUMMIT 2011                                  2USERS & TRAVELERS
ANDREA RESMINI :: IASUMMIT 2011                                  2USERS & TRAVELERS
ANDREA RESMINI :: IASUMMIT 2011                                  2USERS & TRAVELERS
ANDREA RESMINI :: IASUMMIT 2011                                  2USERS & TRAVELERS
ANDREA RESMINI :: IASUMMIT 2011                                  2USERS & TRAVELERS
ANDREA RESMINI :: IASUMMIT 2011                                  2USERS & TRAVELERS
ANDREA RESMINI :: IASUMMIT 2011These are not just different user types who havea range of well-delimited needs: these are ...
ANDREA RESMINI :: IASUMMIT 2011DEVELOPING A MODEL
ANDREA RESMINI :: IASUMMIT 2011        1ST LAYER                                    2ND LAYER       DEVELOPERS            ...
ANDREA RESMINI :: IASUMMIT 2011  Three large R&D themes in IS, SD and IA / UX:           The new organizational model and...
ANDREA RESMINI :: IASUMMIT 2011A SEAMLESS EXPERIENCE
ANDREA RESMINI :: IASUMMIT 2011         We are moving from the design of       products to the design of experiencesDESIGN...
ANDREA RESMINI :: IASUMMIT 2011                                  IN-CONTEXT INFO   TRANSPORT                              ...
ANDREA RESMINI :: IASUMMIT 2011                                    ???        touch points or obstacles?                  ...
ANDREA RESMINI :: IASUMMIT 2011     ISET - SUSTAINABLE EVERYDAY TRAVEL                    @resminiTHANK YOU
Upcoming SlideShare
Loading in...5
×

A Case in Public Transport

9,297

Published on

Case study for the panel "Beyond Digital: What IAs Need to Know about Service Design" with J. McMullin, P. Kakar, and S. Starmer. IA Summit 2011.

Published in: Design
4 Comments
18 Likes
Statistics
Notes
No Downloads
Views
Total Views
9,297
On Slideshare
0
From Embeds
0
Number of Embeds
19
Actions
Shares
0
Downloads
432
Comments
4
Likes
18
Embeds 0
No embeds

No notes for slide

Transcript of "A Case in Public Transport"

  1. 1. ANDREA RESMINI :: IASUMMIT 2011 DENVER APRIL 2 2011 ANDREA RESMINI A CASE IN PUBLIC TRANSPORT IASUMMIT 2011
  2. 2. ANDREA RESMINI :: IASUMMIT 2011SWEDENMap: jayjayandtottle.com
  3. 3. ANDREA RESMINI :: IASUMMIT 2011GOTHENBURG
  4. 4. ANDREA RESMINI :: IASUMMIT 2011 50% expected increase in personal travel in the Gothenburg region in 2005-2025GOTHENBURG
  5. 5. ANDREA RESMINI :: IASUMMIT 2011 50% expected increase in personal travel in the Gothenburg region in 2005-2025 Transport-related CO2 emissions should decrease by 4% in 2010 and by 75% in 2050 in respect to 1990GOTHENBURG
  6. 6. ANDREA RESMINI :: IASUMMIT 2011 50% expected increase in personal travel in the Gothenburg region in 2005-2025 Transport-related CO2 emissions should decrease by 4% in 2010 and by 75% in 2050 in respect to 1990 Public transport travel should increase from 24% to 35% in 2020GOTHENBURG
  7. 7. ANDREA RESMINI :: IASUMMIT 2011 If car commuters switched to walking, bicycling, or public transport commuting for just 1 day per week this goal would be metCAN BE DONE
  8. 8. ANDREA RESMINI :: IASUMMIT 2011SO, WHAT CAN BE DONE?
  9. 9. ANDREA RESMINI :: IASUMMIT 2011 Impacting collective transportation behavior is a complex task with a multitude of factors weighing inCOMPLEXITY
  10. 10. ANDREA RESMINI :: IASUMMIT 2011BETTER ROADS
  11. 11. ANDREA RESMINI :: IASUMMIT 2011BETTER SERVICES
  12. 12. ANDREA RESMINI :: IASUMMIT 2011BETTER INFORMATION
  13. 13. ANDREA RESMINI :: IASUMMIT 2011BETTER … MH?
  14. 14. ANDREA RESMINI :: IASUMMIT 2011 All of these factoring elements have pros and cons in respect to a better, sustainable public transportation model for everyday travelPROS AND CONS
  15. 15. ANDREA RESMINI :: IASUMMIT 2011OR IS IT “A BETTER SYSTEM”?
  16. 16. ANDREA RESMINI :: IASUMMIT 2011CO-MODAL TRAVELING
  17. 17. ANDREA RESMINI :: IASUMMIT 2011A transport policy which looks at theinteroperability of all transport modes and meansand of their combinationsAchieved through the use of different modes ontheir own and in combination to obtain optimaland sustainable utilisation of resourcesCO-MODAL TRAVELING
  18. 18. ANDREA RESMINI :: IASUMMIT 2011 “Providing the user with comprehensive inter- operational local, peri-urban, and regional travel information allowing for well-informed travel decisions, both pre-trip and on-trip, to be taken”CO-MODAL TRAVELING
  19. 19. ANDREA RESMINI :: IASUMMIT 2011The use of multiple means of transport typicallyhas a number of implications. Co-modality:  is more sustainable  is less comfortable  requires more, coordinated information  is multi-context, or in-context  relies on a multitude of devices, some unknown  brings personalized needs into the public arenaIMPLICATIONS OF CO-MODALITY
  20. 20. ANDREA RESMINI :: IASUMMIT 2011STOCKHOLM CITY BIKES
  21. 21. ANDREA RESMINI :: IASUMMIT 2011 IN-CONTEXT INFO TRANSPORT MOBILELYON, FRANCE
  22. 22. ANDREA RESMINI :: IASUMMIT 2011Changes in transport behavior towardssustainable everyday travel models can bedriven by innovation in digital servicesRESEARCH VISION
  23. 23. ANDREA RESMINI :: IASUMMIT 2011My team works on a holistic, cross-channelvision of the transport system as a complexnetwork of organizations, people, information,and their different needs and goalsTRANSPORT AS A NETWORK
  24. 24. ANDREA RESMINI :: IASUMMIT 2011 Three different target groups are part of the co- modal, pervasive transport system vision:  Business and public stakeholders  Users, travelers, and passengers  Entrepreneurs and developers  (And researchers, of course)
  25. 25. ANDREA RESMINI :: IASUMMIT 2011 These groups, in turn have different roles, expectations, and needs
  26. 26. ANDREA RESMINI :: IASUMMIT 2011 USERS 1ST LAYER 2ND LAYER DEVELOPER DEVELOPER SUSTAINABLE 1ST LAYER EVERYDAY TRAVEL 2ND LAYER DEVELOPER DEVELOPER PROJECT 1ST LAYER 2ND LAYER DEVELOPER DEVELOPER DEVELOPING FOR DEVELOPERS DEVELOPING FOR END USERSSTAKEHOLDERS PERSPECTIVE
  27. 27. ANDREA RESMINI :: IASUMMIT 2011 2USERS & TRAVELERS
  28. 28. ANDREA RESMINI :: IASUMMIT 2011 2USERS & TRAVELERS
  29. 29. ANDREA RESMINI :: IASUMMIT 2011 2USERS & TRAVELERS
  30. 30. ANDREA RESMINI :: IASUMMIT 2011 2USERS & TRAVELERS
  31. 31. ANDREA RESMINI :: IASUMMIT 2011 2USERS & TRAVELERS
  32. 32. ANDREA RESMINI :: IASUMMIT 2011 2USERS & TRAVELERS
  33. 33. ANDREA RESMINI :: IASUMMIT 2011These are not just different user types who havea range of well-delimited needs: these are usertypes whose needs change through time, in theshort and in the long period, and are shaped inaccordance with the place they currently areUSERS AND CONTEXTS
  34. 34. ANDREA RESMINI :: IASUMMIT 2011DEVELOPING A MODEL
  35. 35. ANDREA RESMINI :: IASUMMIT 2011 1ST LAYER 2ND LAYER DEVELOPERS ENTREPRENEURS AND STAKEHOLDERS API AND DEVELOPERSINFORMATION SYSTEMS PROCESSRAW DATA AND PLANNING IMPLEMENTATION PERVASIVE USER EXPERIENCE USERS & TRAVELERS PROCESS USER EXPERIENCE PROCESS DESIGN FINAL ARTIFACTSOVERLAPPING
  36. 36. ANDREA RESMINI :: IASUMMIT 2011 Three large R&D themes in IS, SD and IA / UX:  The new organizational model and the API  Green traveling  The pervasive process of cross-media user experience for travelersRESEARCH & DEVELOPMENT AREAS
  37. 37. ANDREA RESMINI :: IASUMMIT 2011A SEAMLESS EXPERIENCE
  38. 38. ANDREA RESMINI :: IASUMMIT 2011 We are moving from the design of products to the design of experiencesDESIGNING PERVASIVE UX
  39. 39. ANDREA RESMINI :: IASUMMIT 2011 IN-CONTEXT INFO TRANSPORT MOBILETHIS NEEDS TO BECOME ONE
  40. 40. ANDREA RESMINI :: IASUMMIT 2011 ??? touch points or obstacles? ... user experience @#%! whew!process bus car signage paper mobileUSER EXPERIENCE
  41. 41. ANDREA RESMINI :: IASUMMIT 2011 ISET - SUSTAINABLE EVERYDAY TRAVEL @resminiTHANK YOU
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×