Module on Designing and Conducting User Studies, presented at the 6th International Conference on Cartography and GIS in Albena, Bulgaria | June 15, 2016. Abstract: When setting up a user study in cartography and GIS, it can be a difficult task to select the right method from the long list of available options. Methods commonly are divided between quantitative and qualitative approaches, with an increasing recommendation to mix these methods across a research or development project. This module will introduce and characterize quantitative versus qualitative methods, and discuss their similarities and differences across four aspects of experimental design using a series of case study examples: (1) participants, (2) materials, (3) procedure, and (4) analysis. From this module, you will have a better understanding of how to select and administer an appropriate method for your user study.

1. ‒

9. •
•
•
•

10. •
•
•
•
•
•
•
•

11. •
•
•
•
•
•
•
•
•
•
•
•

12. •
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•

18. •
•
•

19. •
•
•
•

24. •
•
•
•

27. •
•
•
•
•
•
•
•
•
•

29. •
•
•

32. •
•
•

33. •
•
•

36. •
•
•
•

38. •
•
•
•

43. •
•

44. •
•
•
•

45. •
•
•
•
•
•

50. •
•
•
•
•

53. •
•
•
•

54. •
•
•
•

57. •
•
•
•

61. •
•
•
•

62. Δ

63. Δ

67. •
•
•
•
•
•
•
•
•

68. •
•
•
•
•
•
•

69. •
•
•
•
•
•
•
•

70. •
•
•
•
•
•
•

71. •
•
•
•
•
•
•

72. ‒