Moving Minds withOnline Video Advertising
Agenda• Online Video Works!• Paid advertising options/formats/pricing• Paid advertising case study• Organic video promotio...
Great workDESERVES an audience
Property Video Ads (000)Total Ad Minutes(MM)Frequency (Ads perViewer)% Reach Total U.S.PopulationTotal Internet : TotalAud...
Formats• Pre-roll (+mid/post roll) :15/30/60• In-Banner:15/30• Rich Media :15+• YouTube In-Display/In-Stream/In-Search• Di...
Pre-Roll (w/Companion Banner)
Pre-Roll (w/Companion Banner)
In Banner Video Ads
YouTube In-Search Ads
YouTube In-Display+In-Stream
Rich Media
nonstop you
82% brand lift for “native ads”vs.2.1% brand lift for preroll29.3% of preroll viewers think ofbrands unfavorably after bei...
Cost Models•CPCV/True View•CPM•CPC
Targeting• Age/Gender (free)• Geography• Topics• Specific videos (Youtube only)• Behavioral• Retargeting
Inventory Sources• Google – YouTube’s unique formats• Exchanges – Best Pricing and Reach• Direct – Control over user exper...
Paid video Editing Techniques• Design quality thumbnails• Include companion banners• Message in first 5 seconds for skippa...
Case Study
Organic Video Promotion• YouTube Tagging• Video Sitemaps - WISTIA• Linking to videos• Increase views from diverse sources•...
Editing for organic videoengagement• Brand elements• Set hook early – “headline”• Keep people engaged – this is askippable...
Organic Case Study
How to setup video in AdWordsLIVE DEMO
Quiz Questions1. What is the #13 film on the 100 films list?2. What is the largest video advertisingexchange?3. Max length...
Moving Minds with Online Video Advertising
Moving Minds with Online Video Advertising
Moving Minds with Online Video Advertising
Moving Minds with Online Video Advertising
Moving Minds with Online Video Advertising
Moving Minds with Online Video Advertising
Upcoming SlideShare
Loading in …5
×

Moving Minds with Online Video Advertising

305
-1

Published on

Learn how to leverage the power of online video in your business.
-Grow a following on YouTube
-Engage your audience with interactive features
-Boost online conversions from video ads
-Produce video content for less cost than you think
-Use behavioral data and retargeting to show videos to the right audience

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
305
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Moving Minds with Online Video Advertising

  1. 1. Moving Minds withOnline Video Advertising
  2. 2. Agenda• Online Video Works!• Paid advertising options/formats/pricing• Paid advertising case study• Organic video promotion techniques• Organic case study
  3. 3. Great workDESERVES an audience
  4. 4. Property Video Ads (000)Total Ad Minutes(MM)Frequency (Ads perViewer)% Reach Total U.S.PopulationTotal Internet : TotalAudience 13,256,089 5,137 81.6 52.6Google Sites 2,417,367 212 22.7 34.4BrightRoll Platform** 2,168,331 1,137 13.5 51.8LiveRail.com† 1,686,142 615 20.8 26.3Adap.tv† 1,483,369 713 13.6 35.2Hulu 1,443,948 553 63 7.4Specific Media** 1,233,788 474 11.6 34.6TubeMogul Video AdPlatform† 818,154 270 10.2 26Tremor Video** 766,697 390 12.1 20.6NDN 529,586 143 13.4 12.8Videology† 524,490 223 7.9 21.5
  5. 5. Formats• Pre-roll (+mid/post roll) :15/30/60• In-Banner:15/30• Rich Media :15+• YouTube In-Display/In-Stream/In-Search• Display/text around video + companionbanners
  6. 6. Pre-Roll (w/Companion Banner)
  7. 7. Pre-Roll (w/Companion Banner)
  8. 8. In Banner Video Ads
  9. 9. YouTube In-Search Ads
  10. 10. YouTube In-Display+In-Stream
  11. 11. Rich Media
  12. 12. nonstop you
  13. 13. 82% brand lift for “native ads”vs.2.1% brand lift for preroll29.3% of preroll viewers think ofbrands unfavorably after beingforced to watch adsSource: http://performinsider.com/2013/04/native-ads-vs-pre-roll-ads-brand-lift/
  14. 14. Cost Models•CPCV/True View•CPM•CPC
  15. 15. Targeting• Age/Gender (free)• Geography• Topics• Specific videos (Youtube only)• Behavioral• Retargeting
  16. 16. Inventory Sources• Google – YouTube’s unique formats• Exchanges – Best Pricing and Reach• Direct – Control over user experience
  17. 17. Paid video Editing Techniques• Design quality thumbnails• Include companion banners• Message in first 5 seconds for skippable• Invite people into experiences• Acknowledge you’re interrupting them
  18. 18. Case Study
  19. 19. Organic Video Promotion• YouTube Tagging• Video Sitemaps - WISTIA• Linking to videos• Increase views from diverse sources• Do NOT buy fake views
  20. 20. Editing for organic videoengagement• Brand elements• Set hook early – “headline”• Keep people engaged – this is askippable medium• Ask for next actions - annotations• Invite sharing (what is in it for them?)
  21. 21. Organic Case Study
  22. 22. How to setup video in AdWordsLIVE DEMO
  23. 23. Quiz Questions1. What is the #13 film on the 100 films list?2. What is the largest video advertisingexchange?3. Max length of In-Display video ads?

×