Brown Bag Lecture - Bird Library Syracuse University March, 28 2011

1. QR CODES ALTERNATIVES TO ENHANCE LIBRARIES’ SERVICES Renata Curty, PhD Student School of Information Studies Brown Bag – Bird Library, Syracuse University March, 28 2011

3. How it works?

4. Why to apply?

5. Some applications

6. QR Codes & Libraries

8. 2D Barcode

9. Denso Wave - Japan (1994)

10. Paper-Based Hyperlinks

11. Cross-reference principle

14. Readable from any direction in 360°

15. Kanji and Kana Capability

16. Structured Append Feature

17. Dirt and Damage ResistantThe same data can be read either from the upper symbol or the lower four symbols. Source: http://www.denso-wave.com/qrcode/qrfeature-e.html

18. HOW IT WORKS? DECODIFICATION PROCESS Web page/ Content Instant Decoding Snap a Picture Position it A Mobile Phone with a Camera a free QR Code Reading Software and Internet Access CREATING A QR CODE Share Free QR Code Generators Define the concept and content

19. WHY TO APPLY? Source: Gartner (2010)

21. More than 90% of us keep our cell phones within arm’s reach 24 hours a day, 7 days a week, 365 days a year.

22. More than 70% of us actually take our cell phones to bed with us.

23. Over 70% of us now use our cell phones as alarm clocks.

24. A study by Unisys revealed that if we lose our wallet, we report it missing in 26 hours. If we lose our cell phone, we report it missing in 68 minutes. (Darwill.com)

25. It is interactive and very simple to use

27. QR CODES IN USE More Information about your mail tracking? Want to check inside? Recipes, additionalinformationaboutstorage, nutrition... Want to check the evaluations or reviews about a restaurant? Locate yourself!

28. QR CODES IN USE Promote yourself better! Honor/tribute to someone Information about famous people Need a distraction? Call attention to a cause!

30. Point-of-use instructions at point-of-need locations

31. Ask a Librarian, Helpdesk or Chat Services

32. Library Tours, Library Guides & Maps

33. Book Reviews

34. Polls & Evaluations

35. Phone, email or address (GPS)

36. Services and expositions advertise

37. Pre-formatted tailored searches

38. Ebooks, databases , special collections associated to other sources

39. Availability of study room and materials…Source: http://mobile-libraries.blogspot.com/2010/06/qr-codes-and-libraries.html

40. QR & LIBRARIES

41. QR & LIBRARIES

42. SU Library Catalog Special Archives Wikipedia Personal Website Others Sculptures on Campus Others Sculptures on Campus

44. Not all patrons might have the required device and software;

45. Main information still need to be provided in a conventional way

46. Efficient and update display and of the information needs to be constantly checked;

47. Define effective pedagogical uses of QR codes

49. Define the location

50. Keep all codes at least one inch squared and printed in good resolution (dpi)

51. Provide engaging content & clarification for use

52. Create a mobile friendly website (complex contents)

53. Evaluate the results See more: http://www.thinkroth.com/blog/how-to-a-first-qr-code-campaign/

55. recurty@gmail.com Images retrieved from Google Images