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Brown bag bird_library_march282011

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Brown Bag Lecture - Bird Library …

Brown Bag Lecture - Bird Library
Syracuse University
March, 28 2011

Published in Education
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  • 1. QR CODES
    ALTERNATIVES TO ENHANCE LIBRARIES’ SERVICES
    Renata Curty, PhD Student
    School of Information Studies
    Brown Bag – Bird Library, Syracuse University
    March, 28 2011
  • 2. OUTLINE
    • What is a QR code?
    • 3. How it works?
    • 4. Why to apply?
    • 5. Some applications
    • 6. QR Codes & Libraries
    • 7. Recommendations
  • WHAT IS A QR CODE?
    • QR - Quick Response
    • 8. 2D Barcode
    • 9. Denso Wave - Japan (1994)
    • 10. Paper-Based Hyperlinks
    • 11. Cross-reference principle
    • 12. Also Digitally applied
  • WHAT IS A QR CODE?
    Linear information
    Numbers only
    Maximum Capacity: 20 digits
    Source: http://www.jennerations.co.uk/foxandgoose/adobedocs/technical%20docs/What%20are%20barcodes.pdf
    Source: http://www.denso-wave.com/qrcode/qrfeature-e.html
  • 13. WHAT IS A QR CODE?
    More Technical Advantages...
    • Small Printout Size
    • 14. Readable from any direction in 360°
    • 15. Kanji and Kana Capability
    • 16. Structured Append Feature
    • 17. Dirt and Damage Resistant
    The same data can be read either from the upper symbol or the lower four symbols.
    Source: http://www.denso-wave.com/qrcode/qrfeature-e.html
  • 18. HOW IT WORKS?
    DECODIFICATION PROCESS
    Web page/
    Content
    Instant Decoding
    Snap a
    Picture
    Position it
    A Mobile Phone with a Camera a
    free QR Code Reading Software
    and Internet Access
    CREATING A QR CODE
    Share
    Free QR Code Generators
    Define the concept and content
  • 19. WHY TO APPLY?
    Source: Gartner (2010)
  • 20. WHY TO APPLY?
    BESIDES...
    • People love mobile phones
    • 21. More than 90% of us keep our cell phones within arm’s reach 24 hours a day, 7 days a week, 365 days a year.
    • 22. More than 70% of us actually take our cell phones to bed with us.
    • 23. Over 70% of us now use our cell phones as alarm clocks.
    • 24. A study by Unisys revealed that if we lose our wallet, we report it missing in 26 hours. If we lose our cell phone, we report it missing in 68 minutes. (Darwill.com)
    • 25. It is interactive and very simple to use
    • 26. Save time and effort (type URLs)
  • QR CODES IN USE
    Marketing/Advertisements/Commerce
    Promoting an exhibition
  • 27. QR CODES IN USE
    More Information about your mail tracking?
    Want to check inside?
    Recipes, additionalinformationaboutstorage, nutrition...
    Want to check the evaluations or reviews about a restaurant?
    Locate yourself!
  • 28. QR CODES IN USE
    Promote yourself better!
    Honor/tribute to someone
    Information about famous people
    Need a distraction?
    Call attention to a cause!
  • 29. QR & LIBRARIES
    • Mobile version of the library’s catalog or databases
    • 30. Point-of-use instructions at point-of-need locations
    • 31. Ask a Librarian, Helpdesk or Chat Services
    • 32. Library Tours, Library Guides & Maps
    • 33. Book Reviews
    • 34. Polls & Evaluations
    • 35. Phone, email or address (GPS)
    • 36. Services and expositions advertise
    • 37. Pre-formatted tailored searches
    • 38. Ebooks, databases , special collections associated to other sources
    • 39. Availability of study room and materials…
    Source: http://mobile-libraries.blogspot.com/2010/06/qr-codes-and-libraries.html
  • 40. QR & LIBRARIES
  • 41. QR & LIBRARIES
  • 42. SU Library Catalog
    Special Archives
    Wikipedia
    Personal Website
    Others Sculptures on Campus
    Others Sculptures on Campus
  • 43. RECOMMENDATIONS
    Some points that librarians should take into account:
    • Not all patrons might be are aware of them;
    • 44. Not all patrons might have the required device and software;
    • 45. Main information still need to be provided in a conventional way
    • 46. Efficient and update display and of the information needs to be constantly checked;
    • 47. Define effective pedagogical uses of QR codes
    • 48. Accessibility to disable people
  • RECOMMENDATIONS
    For a good implementation:
    • Identify thetarget
    • 49. Define the location
    • 50. Keep all codes at least one inch squared and printed in good resolution (dpi)
    • 51. Provide engaging content & clarification for use
    • 52. Create a mobile friendly website (complex contents)
    • 53. Evaluate the results
    See more: http://www.thinkroth.com/blog/how-to-a-first-qr-code-campaign/
  • 54.
  • 55. recurty@gmail.com
    Images retrieved from Google Images