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Brown bag bird_library_march282011


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Brown Bag Lecture - Bird Library
Syracuse University
March, 28 2011

Published in: Education
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Brown bag bird_library_march282011

  1. 1. QR CODES<br />ALTERNATIVES TO ENHANCE LIBRARIES’ SERVICES<br />Renata Curty, PhD Student<br />School of Information Studies <br />Brown Bag – Bird Library, Syracuse University<br /> March, 28 2011<br />
  2. 2. OUTLINE<br /><ul><li>What is a QR code?
  3. 3. How it works?
  4. 4. Why to apply?
  5. 5. Some applications
  6. 6. QR Codes & Libraries
  7. 7. Recommendations</li></li></ul><li>WHAT IS A QR CODE?<br /><ul><li>QR - Quick Response
  8. 8. 2D Barcode
  9. 9. Denso Wave - Japan (1994)
  10. 10. Paper-Based Hyperlinks
  11. 11. Cross-reference principle
  12. 12. Also Digitally applied</li></li></ul><li>WHAT IS A QR CODE?<br />Linear information<br />Numbers only<br />Maximum Capacity: 20 digits <br />Source:<br />Source:<br />
  13. 13. WHAT IS A QR CODE?<br />More Technical Advantages...<br /><ul><li>Small Printout Size
  14. 14. Readable from any direction in 360°
  15. 15. Kanji and Kana Capability
  16. 16. Structured Append Feature
  17. 17. Dirt and Damage Resistant</li></ul>The same data can be read either from the upper symbol or the lower four symbols.<br />Source:<br />
  18. 18. HOW IT WORKS?<br />DECODIFICATION PROCESS<br />Web page/<br />Content<br />Instant Decoding<br />Snap a <br />Picture<br />Position it <br />A Mobile Phone with a Camera a<br />free QR Code Reading Software <br />and Internet Access<br />CREATING A QR CODE<br />Share<br />Free QR Code Generators <br />Define the concept and content<br />
  19. 19. WHY TO APPLY?<br />Source: Gartner (2010)<br />
  20. 20. WHY TO APPLY?<br />BESIDES...<br /><ul><li>People love mobile phones
  21. 21. More than 90% of us keep our cell phones within arm’s reach 24 hours a day, 7 days a week, 365 days a year.
  22. 22. More than 70% of us actually take our cell phones to bed with us.
  23. 23. Over 70% of us now use our cell phones as alarm clocks.
  24. 24. A study by Unisys revealed that if we lose our wallet, we report it missing in 26 hours. If we lose our cell phone, we report it missing in 68 minutes. (
  25. 25. It is interactive and very simple to use
  26. 26. Save time and effort (type URLs)</li></li></ul><li>QR CODES IN USE<br />Marketing/Advertisements/Commerce <br />Promoting an exhibition <br />
  27. 27. QR CODES IN USE<br />More Information about your mail tracking?<br />Want to check inside?<br />Recipes, additionalinformationaboutstorage, nutrition... <br />Want to check the evaluations or reviews about a restaurant?<br />Locate yourself!<br />
  28. 28. QR CODES IN USE<br />Promote yourself better!<br />Honor/tribute to someone<br />Information about famous people<br />Need a distraction?<br />Call attention to a cause!<br />
  29. 29. QR & LIBRARIES<br /><ul><li>Mobile version of the library’s catalog or databases
  30. 30. Point-of-use instructions at point-of-need locations
  31. 31. Ask a Librarian, Helpdesk or Chat Services
  32. 32. Library Tours, Library Guides & Maps
  33. 33. Book Reviews
  34. 34. Polls & Evaluations
  35. 35. Phone, email or address (GPS)
  36. 36. Services and expositions advertise
  37. 37. Pre-formatted tailored searches
  38. 38. Ebooks, databases , special collections associated to other sources
  39. 39. Availability of study room and materials…</li></ul>Source:<br />
  40. 40. QR & LIBRARIES<br />
  41. 41. QR & LIBRARIES<br />
  42. 42. SU Library Catalog<br />Special Archives<br />Wikipedia<br />Personal Website<br />Others Sculptures on Campus<br />Others Sculptures on Campus<br />
  43. 43. RECOMMENDATIONS<br /> Some points that librarians should take into account:<br /><ul><li>Not all patrons might be are aware of them;
  44. 44. Not all patrons might have the required device and software;
  45. 45. Main information still need to be provided in a conventional way
  46. 46. Efficient and update display and of the information needs to be constantly checked;
  47. 47. Define effective pedagogical uses of QR codes
  48. 48. Accessibility to disable people</li></li></ul><li>RECOMMENDATIONS<br />For a good implementation:<br /><ul><li>Identify thetarget
  49. 49. Define the location
  50. 50. Keep all codes at least one inch squared and printed in good resolution (dpi)
  51. 51. Provide engaging content & clarification for use
  52. 52. Create a mobile friendly website (complex contents)
  53. 53. Evaluate the results </li></ul>See more:<br />
  54. 54.
  55. 55.<br />Images retrieved from Google Images<br />