Brown bag bird_library_march282011

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Brown Bag Lecture - Bird Library
Syracuse University
March, 28 2011

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  • A good QR code generator is http://uQR.me You can manage your QR easily and the code is dynamic so you can change the contents every time you need. It's free and allows you to beautify the QR.
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Brown bag bird_library_march282011

  1. 1. QR CODES<br />ALTERNATIVES TO ENHANCE LIBRARIES’ SERVICES<br />Renata Curty, PhD Student<br />School of Information Studies <br />Brown Bag – Bird Library, Syracuse University<br /> March, 28 2011<br />
  2. 2. OUTLINE<br /><ul><li>What is a QR code?
  3. 3. How it works?
  4. 4. Why to apply?
  5. 5. Some applications
  6. 6. QR Codes & Libraries
  7. 7. Recommendations</li></li></ul><li>WHAT IS A QR CODE?<br /><ul><li>QR - Quick Response
  8. 8. 2D Barcode
  9. 9. Denso Wave - Japan (1994)
  10. 10. Paper-Based Hyperlinks
  11. 11. Cross-reference principle
  12. 12. Also Digitally applied</li></li></ul><li>WHAT IS A QR CODE?<br />Linear information<br />Numbers only<br />Maximum Capacity: 20 digits <br />Source: http://www.jennerations.co.uk/foxandgoose/adobedocs/technical%20docs/What%20are%20barcodes.pdf<br />Source: http://www.denso-wave.com/qrcode/qrfeature-e.html<br />
  13. 13. WHAT IS A QR CODE?<br />More Technical Advantages...<br /><ul><li>Small Printout Size
  14. 14. Readable from any direction in 360°
  15. 15. Kanji and Kana Capability
  16. 16. Structured Append Feature
  17. 17. Dirt and Damage Resistant</li></ul>The same data can be read either from the upper symbol or the lower four symbols.<br />Source: http://www.denso-wave.com/qrcode/qrfeature-e.html<br />
  18. 18. HOW IT WORKS?<br />DECODIFICATION PROCESS<br />Web page/<br />Content<br />Instant Decoding<br />Snap a <br />Picture<br />Position it <br />A Mobile Phone with a Camera a<br />free QR Code Reading Software <br />and Internet Access<br />CREATING A QR CODE<br />Share<br />Free QR Code Generators <br />Define the concept and content<br />
  19. 19. WHY TO APPLY?<br />Source: Gartner (2010)<br />
  20. 20. WHY TO APPLY?<br />BESIDES...<br /><ul><li>People love mobile phones
  21. 21. More than 90% of us keep our cell phones within arm’s reach 24 hours a day, 7 days a week, 365 days a year.
  22. 22. More than 70% of us actually take our cell phones to bed with us.
  23. 23. Over 70% of us now use our cell phones as alarm clocks.
  24. 24. A study by Unisys revealed that if we lose our wallet, we report it missing in 26 hours. If we lose our cell phone, we report it missing in 68 minutes. (Darwill.com)
  25. 25. It is interactive and very simple to use
  26. 26. Save time and effort (type URLs)</li></li></ul><li>QR CODES IN USE<br />Marketing/Advertisements/Commerce <br />Promoting an exhibition <br />
  27. 27. QR CODES IN USE<br />More Information about your mail tracking?<br />Want to check inside?<br />Recipes, additionalinformationaboutstorage, nutrition... <br />Want to check the evaluations or reviews about a restaurant?<br />Locate yourself!<br />
  28. 28. QR CODES IN USE<br />Promote yourself better!<br />Honor/tribute to someone<br />Information about famous people<br />Need a distraction?<br />Call attention to a cause!<br />
  29. 29. QR & LIBRARIES<br /><ul><li>Mobile version of the library’s catalog or databases
  30. 30. Point-of-use instructions at point-of-need locations
  31. 31. Ask a Librarian, Helpdesk or Chat Services
  32. 32. Library Tours, Library Guides & Maps
  33. 33. Book Reviews
  34. 34. Polls & Evaluations
  35. 35. Phone, email or address (GPS)
  36. 36. Services and expositions advertise
  37. 37. Pre-formatted tailored searches
  38. 38. Ebooks, databases , special collections associated to other sources
  39. 39. Availability of study room and materials…</li></ul>Source: http://mobile-libraries.blogspot.com/2010/06/qr-codes-and-libraries.html<br />
  40. 40. QR & LIBRARIES<br />
  41. 41. QR & LIBRARIES<br />
  42. 42. SU Library Catalog<br />Special Archives<br />Wikipedia<br />Personal Website<br />Others Sculptures on Campus<br />Others Sculptures on Campus<br />
  43. 43. RECOMMENDATIONS<br /> Some points that librarians should take into account:<br /><ul><li>Not all patrons might be are aware of them;
  44. 44. Not all patrons might have the required device and software;
  45. 45. Main information still need to be provided in a conventional way
  46. 46. Efficient and update display and of the information needs to be constantly checked;
  47. 47. Define effective pedagogical uses of QR codes
  48. 48. Accessibility to disable people</li></li></ul><li>RECOMMENDATIONS<br />For a good implementation:<br /><ul><li>Identify thetarget
  49. 49. Define the location
  50. 50. Keep all codes at least one inch squared and printed in good resolution (dpi)
  51. 51. Provide engaging content & clarification for use
  52. 52. Create a mobile friendly website (complex contents)
  53. 53. Evaluate the results </li></ul>See more: http://www.thinkroth.com/blog/how-to-a-first-qr-code-campaign/<br />
  54. 54.
  55. 55. recurty@gmail.com<br />Images retrieved from Google Images<br />

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