MEDIA QUESTION 3

1. Question 3 What kind of Media Institution might distribute your media product and why?

2. What Media Institutions already distribute Music Magazines? Ipcmedia.com IPC Media produces over 60 iconic media brands, already producing top music magazine NME. Bauer.co.uk Bauer produces over 80 different media brands. It is already has many music magazines such as MoJo, Kerrang, Q... These two institutions are the Two biggest in UK. These companies between them distribute all the top UK magazines and music magazines.

3. What type of Media Institution would be needed to produce my magazine? A Media Institution that would hopefully take on my magazine would need to have an opening. For example if a company already distributes many music magazines, your magazine would not be a top priority. A company that either produces very little music magazines or no magazines of the same genre would be ideal. Many companies have magazines which compete with eachother.

4. What Media Institution would I want to distribute my magazine? Through research I’ve realized that ‘bauer’ already produces, Kerrang, Mojo and Q. Q and Mojo are both the same type of genre as my magazine, therefore my magazine would be competition being in a different institution. Q is the magazine I used for indication on my work, so it would be two magazines alike competing. However ipcmedia.com has NME magazine, NME appeals to a range of genres, rock, indie etc... However NME would be different from my magazine as it appeals to a more full audience.

5. Overall... The kind of Media Institution that I would like to distribute my magazine would most probably be ipcmedia.com THIS IS BECAUSE:ipcmedia.com has NME, so my magazine would be one of its main focuses. And Bauer already has other magazines and Q which is of the right genre. Again a place where ipcmedia could directly compete with Bauer.