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In this presentation, you will discover how Lewis Silkin and their Sitecore partner Reading Room focused on two key digital objectives. First, Reading Room looked to grow Lewis Silkin’s reputation, visibility and web traffic through thought leadership (content) and multi-channel engagement (web, social, search and events). Converting interest into action with personalised content and goal centred design, and building relationships with prospects (in-house counsel and senior decision makers) and ongoing engagement.
Through both of these objectives above, the intent was to develop the brand idea of a rather more human law firm through design, user experience and engaging clients and prospects in dialogue.