Streamlining Communication for Social Media

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How streamlining communication can benefit your business.

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Streamlining Communication for Social Media

  1. 1. How Streamlining Communications Can benefit your business.
  2. 2. About the Speaker Sima Kobo Bio: Founder and Managing Director of Glorifieldlabs. Mantra: Innovate Life!
  3. 3. Lift Off! 1.This must be code for… 2.Tools 3.Case Study: Social Enterprise 4.Quick Pointers 5.Closing
  4. 4. This must be code for…
  5. 5. Streamlining “C” for Social Media? • Most social media is for consumers. • What about business? • Can there be a clear line between business communication and private communication by employees? • We are seeing the beginning of social media adoption by enterprise and some significant success in some implementations.
  6. 6. Why does Social Media Really Matter? It Matters Because: • The way we work with information has changed. • Our once private way of interaction has adopted a digital DNA. • We are now moving towards expanding; sharing, openness and collaboration online. • Our once closed networks are now finding open air. • One of our primal needs as people is connection or a sense of belonging. • Not forgetting that Brands began from human emotion.
  7. 7. Fear of the unknown! What some business might fear: • Negative feedback? • Time wasting? (e.g. Leisure time activity) • Cost? • Policy Overload? • Slow adoption culture?
  8. 8. But Wait – an upside to social media! It requires: • Minimal Training • Minimal Management • More team effort • Enhancement of Culture
  9. 9. To achieve the above! • For the streamlining process to take shape, a few elements in your organisation need to shift. • For communication to become streamlined, the internal business culture needs to become streamlined as well.
  10. 10. Streamlining Culture • • • • • • • • • • • • Employee Human Resource Struggle for Power Centralised Gigantic Structure Competition Leader & Subordinates Linear Structure Director Work Harder Administrators Instead of “Yes, Sir!” • • • • • • • • • • • • Collaborator Person Shifting Influence Decentralised Movable Units Cooperation Different Levels of Partnership Community Facilitator Work Smarter Intrapreneurs Rather; Have you considered these options?
  11. 11. Streamlining Communication • • • • • • • • Information Communication as a Product Sender and Receiver Uni-directional Communication Descending and Ascending Paradigms Data Power of Information What’s heard through the grape vine. • • • • • • • • Dialogue Communication as a process Communication Prosumers Peer-to-Peer Communication Networks Significance Power of Conversation Celebration of Conversation.
  12. 12. Tools
  13. 13. Social Media Tools Commercial Tools: • Facebook Page • Twitter handle • LinkedIn • Blog • YouTube • Google Maps Enterprise Specific Tools: • Yammer • Salesforce Chatter • Wikis • Forums
  14. 14. Case Study:
  15. 15. CASE STUDY
  16. 16. SUMMARY An Industrial Company Over 110 000 employees 150 year history Different Geographies Different Languages Array of Age Groups
  17. 17. A Successful Social Enterprise Strategy 1. Forming the Best Team – Social Media Strategy + Corporate Strategy. – Intensive Collaboration and Knowledge Sharing across Business Units. – Became Fast, Flexible and Innovative = outperform Rivals. 2. 3. 4. 5. 6. 7. 8. 9. 10. Establishing a corporate network Tackling Challenges Involving All Stakeholders Right Mix of Participation – Pilot Choose the right Platform Develop and effective Launch Campaign Create Online and offline support Don’t take sustainable growth for granted. Practice active community Management
  18. 18. Quick Pointers: • • • • • • • • • • Start by Listening Think beyond Employees to Community Allow for collaboration Transparency is important Forget: One-to-Many but think Many-to-Many Accountability Real-Time The goal is interaction Personalised It is real (No Pseudonyms or alter-egos)
  19. 19. Resource List • http://www.slideshare.net/earthsite/social-media-for-internalcompany-communications • www.slideshare.net/formanchuk/internal-communication-20-acultural-challenge • http://www.simply-communicate.com/case-studies/internalcommunications/growth-enterprise-social-network-basf • https://about.yammer.com/customers/ • http://www.thefutureworkplace.com/
  20. 20. Thank You

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