This document discusses corporate innovation and intrapreneurship. It argues that established companies need to innovate to stay relevant as new startups increasingly disrupt existing industries. It promotes the idea of corporate intrapreneurship, where companies encourage entrepreneurial thinking within their existing structure. The document provides several case studies and strategies for how large companies can foster innovation, such as creating autonomous teams, seeking high-risk projects, and incubating or acquiring startups. The overall message is that companies must adopt lean thinking and experimentation to enable continuous innovation.
2. CORPORATE WORLD AT THE INFLECTION POINT
new high grow business trough predictable innovation
3. WHY IS THE NEXT BIG THINGSO IMPORTANT?
FORTUNE
500
(1955)
87% IS
GONE*
4. WHY IS THE NEXT BIG THINGSO IMPORTANT?
S&P 500
1958
61YEARS
S&P 500
2012
18YEARS
5. GOLDEN AGE FOR NEW VENTURES
2012
380m
entrepre.
2020
1mldr
entrepre.
6. NUMBER OF EXTERNAL EFFECTS ENABLE THIS
BEHAVIOUR
TODAY, ENTREPRENURS HAVE THE MEANS, MOTIVE AND
OPPORTUNITY TO DISRUPT YOUR BUSINESS.
AND THEY’RE OUT TO DO JUST THAT.
7. CASE: AIR B’N’B
DISRUPTING THE HOSPITALITY BUSINESS
678.000
IHG GROUP
138 years
600.000+
AIR B’N’B
6 years
14. HOW TO START ON INNOVATION?
SEEK HIGH UNCERTAINITY
CREATE
UNCERT
AINITY
EXPERIMENT
BUILD
MEASURE
LEARN
LOOK
FOR P/M
FIT
15. CASE: SAMSUNG STRATEGIES FOR RAPID EXPANSION
TIME / SPEED IS CRITIAL
INCUBATE
INTERNALLY
ACQUIRE
EARLY
INVESTIN
OUTSIDE
STARTUPS
16. THIRD INDUSTRIAL REVOLUTION
technologies and industries will collide in an new way
EFFICIENT INDUSTRIES ANDMORE
PRODUCTIVEBUSINESSECOSYSTEMS
• RADICALOPTIMIZATIONOF LANDUSAGE ANDNATURAL
RESORUCES
• COMPANIESADOPT NEW TECHNOLOGIES,NEW
PROCESSESANDNEW MANAGEMENTPRACTICES
17. CASE: UBER / LYFT VS. TAXI
INCREMENTAL INNOVATION THINKING
THE TYPICAL AMERICAN CAR
SPENDS 96% OF IT’S TIME PARKED!
20. INTRO
just a few words about me
so, if we all nod our heads... we can continue...
• Ratko Mutavdzic is founder of PROJEKTURA, consulting company that work
with new and emerging technologies and introduce them to the corporate and
enterprise environments. Prior to this one, he spent 15 years Microsoft, starting
in a consulting practice and then leading several different sales and technology
teams.
• He is the author of number of published papers on different aspects of the
technology, successful blogs on new technologies and project management,
and active contributor in a number of social networks exploring the use and
advance of new ways to connect and share innovation and invention.
• He frequently speaks on conferences, meetings, workshops, coffee shops and
generally at every place where people like to explore, challenge, investigate,
think and innovate.
• Keywords: change,project,program,portfolio, innovation, startup
note: more contact info on a last slide
21. more info ...
if you feel like you want to know more or just for fun
ratko.mutavdzic@projektura.org
dont bite, dont yell at you at all, so please, add me to your ... think network. tnx.
• WWW www.projektura.org
• FBOOK www.facebook.com/projektura
• TWEET www.twitter.com/projektura
• EMAIL info@projektura.org
• but if it is really, really, really urgent and you really need to connect to people at
projektura ...
• SKYPE projektura
Editor's Notes
enterprisesseeking to buildnewhighgrowthbusinessunlockandretainlatententerpreneurial talententeprisethatinnovatesuccessfuly, predicatablyandrepeatabley
enterprisesseeking to buildnewhighgrowthbusinessunlockandretainlatententerpreneurial talententeprisethatinnovatesuccessfuly, predicatablyandrepeatabley
enterprisesseeking to buildnewhighgrowthbusinessunlockandretainlatententerpreneurial talententeprisethatinnovatesuccessfuly, predicatablyandrepeatabley
itis no longercool towork for blue-chipcompany (millenials)CLEAR PATH:studyentrepreneurshipinschoolread & follow scene at venturebeat, techcrunchattendmeetups, conferences, incubators, accelleratorsget a job at startuporfound a startup, getinvestments
SIDEEFFECTScostofthecompanyislow (infrastrucutre, datacenters)costofthepeople i slow (freelance, coworking)costofcapitalislow (crowdfunding, angels, vc)
SIDEEFFECTScostofthecompanyislow (infrastrucutre, datacenters)costofthepeople i slow (freelance, coworking)costofcapitalislow (crowdfunding, angels, vc)
CORPORATE INNOVATION: internalincubators, acellerators, development funds, emergingmarkets, skunkworks, intrapreneurlabs & programsCROPORATE BOUNDARIES: enterprises are not free to do whattheywant to do (suppliers, investors, customers, contracts)
WhyIntrapreneurshipfails?„Role oftheemployeeandentrepreneur are mutualyincompatible?”Intrapreneurs are forces to addressincrementalinnovationsthatleadonly to marginalgrowthThey are paid a salary, whichremovesthemotivation: riskofloosingeverything for ahugepayoffIntrapreneurslackoffinancialstructure, theycompete for corporatefunds
WhyIntrapreneurshipfails?„Role oftheemployeeandentrepreneur are mutualyincompatible?”Intrapreneurs are forces to addressincrementalinnovationsthatleadonly to marginalgrowthThey are paid a salary, whichremovesthemotivation: riskofloosingeverything for ahugepayoffIntrapreneurslackoffinancialstructure, theycompete for corporatefundsAUTONOMY: notcurrentcustomersandnotexistingproducts. Entrepreneurshave time to studythemarket, play w/ theproducts, talking to otherentreprenursINCENTIVES: bigrisks for bigincentives’ personal financialstake?FINANCIAL STRUCTURES: sharingtheinnovationbudget, yearlybudgetingdontsupportmultiyear development
LEAN: avoidwastingresourcesbymakingproductsthatpeoplewantcapacity to learnandadapt to whatcustomerwant, changethecourse, search for „product”earlystageventures at lowcostandhighspeed (BUILD - MEASURE - LEARN loop)iterativlybuilding a minimum viableproduct, experimentingwithrealworldcustomersandmakingdecision to PIVOT OR PRESERVE
staffedbyemployersofthemothercompanydistantenoughthatthecompanytradiotional management dontapplyfundedbyenterprise but thinkingaboutsustainablitycoloniessearch for disruptiveinnovation
COLONIES according to LS DONT requirethecertanityof ideal conditionscreatestructuresthat SEEK HIGH UNCERTAINITIY, somethingthatenterprisehates!
staffedbyemployersofthemothercompanydistantenoughthatthecompanytradiotional management dontapplyfundedbyenterprise but thinkingaboutsustainablitycoloniessearch for disruptiveinnovation
For many observers, this unprecedented economic growth foretells a Malthusian meltdown. In this scenario, skyrocketing demand for scarce natural resources will lead to unchecked carbon emissions, water wars, massive deforestation, $100 Big Macs for the rich and cricket-meat Bug Macs for everyone else. Where we need even more innovation is in the realm of the so-called Internet of Things – i.e., objects and products that are connected to the web and potentially to each other. Because it is through greater and greater degrees of network intelligence that we can achieve the efficiencies that can boost resource productivity. For example, Tesla knows more about how its customers use its products than most car manufacturers, because Tesla cars send information back to the company about when, where, and how they’re being used (if owners consent to this functionality). In turn, such knowledge can help the company determine what improvements it can make to optimize future usage.
staffedbyemployersofthemothercompanydistantenoughthatthecompanytradiotional management dontapplyfundedbyenterprise but thinkingaboutsustainablitycoloniessearch for disruptiveinnovation
CORPORATE INNOVATION: internalincubators, acellerators, development funds, emergingmarkets, skunkworks, intrapreneurlabs & programs