Marketing automation is a marketer’s secret weapon, but only if used correctly. Here are some tips to get the most out of your investment.

1. Marketing Automation: How Not
to Lose Money
Marketing automation is a marketer’s secret
weapon, but only if used correctly. Here are
some tips to get the most out of your
investment.

2. Making or Losing Money with Marketing Automation
 Marketing automation can yield
incredible returns.
 Some companies are seeing a
more-than-150% increase in
revenue.
 According to a VentureBeat
survey, however, about a third of
companies are not seeing their
investment pay off.
 What can you do to make sure
you are in the first category and
not the second?
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3. Not Knowing Your Customers
 You need to have a deep
understanding of your audience.
- What do they want?
- What influences them to buy?
- What kind of content is
important to them?
 You need your marketing and
sales teams to work closely with
one another.
- Invest time in analysis.
- Be flexible enough to
implement changes.
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4. Not Using the Right Metrics
 Set and evaluate the right campaign goals.
 Use actionable analysis:
- Conversions instead of click through rate.
- Success rate of calls to action.
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5. Not Developing an Active Campaign
 You can’t sit back and relax—you need to actively replenish
your leads funnel.
 Work to create content that your customers are willing to
trade their contact information for.
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6. Financing for Small Businesses
 Need money to invest in marketing? RapidAdvance can
help.
 We offer flexible financing options for businesses of all sizes.
Check out our funding solutions to find out how you can get
as much as $500,000 in as little as 7 days.
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