December 2006 © Scenario Communication Partners 2006 Edition 1 - Impact of Blogs & Social Media on Business and Marketing -

Toby Bloomberg, Bloomberg Marketing, US The Blog Mantra should be kept top of mind: Honesty, Transparency, Authenticity and throw in a little passion. http://divamarketingblog.com

Anurag Batra, Editor-in-Chief & Publisher, Exchange4Media Internet Marketing is young in India, but is catching up. Blogging is totally new unchartered territory… http://exchange4media.com

Govindraj Ethiraj, Editor-New Media, Business-Standard If I look at blogs… I guess it gives me valuable insights into the process of innovation… and also, some insights into the people behind the products and services. http://datelinebombay.blogspot.com

Rajesh Lalwani -BlogWorks™ Consulting There will be reactive blogging…in response to being spoken about on blogs, but marketers and corporates who adopt blogging proactively will benefit… http://blogworks.in

Jonathan Schwartz, President, Sun Microsystems http://blogs.sun.com/jonathan/

Wells Fargo Bank - Blog http://blog.wellsfargo.com

You are being spoken about: Are you listening? Track issues, analyse. Opportunity/ Crisis? Wouldn’t you like to participate in the conversation/s?

New Age Marketing Inputs come handy in identifying customer needs and help fine tune product offerings. http://ysearchblog.com

Who wants brochure speak Passionate - Real Vespa owners Neil Barton and Crystal Waters write Vespaway.

Engage, don’t sell “ Vespaway celebrates the urban mobile lifestyle and includes articles, tips, tricks and links on the latest tools to help individuals get around any city more quickly, easily and enjoyably.”