1. Edition 1
- Impact of Blogs & Social Media on Business and Marketing -
December 2006
© Scenario Communication Partners 2006
1

2. Toby Bloomberg, Bloomberg Marketing, US
http://divamarketingblog.com
The Blog Mantra should be
kept top of mind: Honesty,
Transparency, Authenticity
and throw in a little
passion.
December
© Scenario
2

3. Anurag Batra, Editor-in-Chief & Publisher, Exchange4Media
http://exchange4media.com
Internet Marketing is
young in India, but is
catching up. Blogging is
totally new unchartered
territory…
December
© Scenario
3

4. Govindraj Ethiraj, Editor-New Media, Business-Standard
http://datelinebombay.blogspot.com
If I look at blogs… I guess it
gives me valuable insights
into the process of
innovation… and also, some
insights into the people
behind the products and
services.
December
© Scenario
4

5. Rajesh Lalwani -BlogWorks™ Consulting
http://blogworks.in
There will be reactive
blogging…in response to
being spoken about on
blogs, but marketers and
corporates who adopt
blogging proactively will
benefit…
December
© Scenario
5

6. Jonathan Schwartz, President, Sun Microsystems
http://blogs.sun.com/jonathan/
December
© Scenario
6

7. Wells Fargo Bank - Blog
http://blog.wellsfargo.com
December
© Scenario
7

8. You are being spoken about: Are you listening?
Track issues, analyse.
Opportunity/ Crisis?
Wouldn’t you like to
participate in the
conversation/s?
December
© Scenario
8

9. New Age Marketing
http://ysearchblog.com
Inputs come handy in
identifying customer
needs and help fine
tune product
offerings.
December
© Scenario
9

10. Who wants brochure speak
Passionate - Real
Vespa owners Neil
Barton and
Crystal Waters
write Vespaway.
December
© Scenario
10

11. Engage, don’t sell
“Vespaway celebrates the
urban mobile lifestyle and
includes articles, tips, tricks
and links on the latest tools
to help individuals get
around any city more quickly,
easily and enjoyably.”
December
© Scenario
11