So, do you know where your social media car is going?

•

Nov. 03, 2007

• •

03 November 2007
New Delhi

“Why?”
not
“Why not?”

Think Strategic: Points to help you win on blogging &
social media road...

Everyone is writing a
blog, isn’t that a good
enough reason for my
organisation to have
one too?

Not good enough at
all, ...

# 1 A blog is but a tool!

January 7, 2014

© Scenario

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So, do you know where your social media car is going?

Nov. 03, 2007

• •

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Business Technology

Now that the 'corporate blogging' and 'blogs & social media for marketing' scene in India seems to be warming up, an interesting situation seems to be emerging simultaneously - the focus, at the moment, appears to be on the shell (blog/ site/ forum/ SN) or let's call it the 'car'.

Entrepreneur, Marketer, Branding at Scenario Consulting Private Limited - Blogworks

Now that the 'corporate blogging' and 'blogs & social media for marketing' scene in India seems to be warming up, an interesting situation seems to be emerging simultaneously - the focus, at the moment, appears to be on the shell (blog/ site/ forum/ SN) or let's call it the 'car'.

Business Technology

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So, do you know where your social media car is going?

1. 03 November 2007 New Delhi “Why?” not “Why not?” Think Strategic: Points to help you win on blogging & social media roads!
2. Everyone is writing a blog, isn’t that a good enough reason for my organisation to have one too? Not good enough at all, I would say! January 7, 2014 © Scenario 2
3. # 1 A blog is but a tool! January 7, 2014 © Scenario 3
4. In fact, it is NOT THE ONLY tool… January 7, 2014 © Scenario 4
5. These are just a few other social media tools  Blogs  Podcasts  Wikis  Communities Content Communities  Social & Business Networks        Forums Planets Internet Memes Web Widgets Applications … January 7, 2014 © Scenario 5
6. But they are still JUST tools. January 7, 2014 © Scenario 6
7. January 7, 2014 © Scenario 7
8. Damn Sexxy! January 7, 2014 © Scenario 8
9. But where do you know where you want to go?? January 7, 2014 © Scenario 9
10. # 2 What’s the NEED? January 7, 2014 © Scenario 10
11. No, I mean what’s REAL NEED!! What do you want to say, achieve? January 7, 2014 © Scenario 11
12. to who? Are they on the Internet? January 7, 2014 © Scenario 12
13. # 3 Your message is the engine! January 7, 2014 © Scenario 13
14. # 4 Content your fuel… January 7, 2014 © Scenario 14
15. # 4 And, who is driving the car? January 7, 2014 © Scenario 15
16. # 5 Winners know what their competition is up to! January 7, 2014 © Scenario 16
17. # 6 Knowing the rules, cuts chances of losing! January 7, 2014 © Scenario 17
18. # 7 But do show some reverence! January 7, 2014 © Scenario 18
19. How much did you last ad cost you? Or that mega event you hosted? That brochure website? January 7, 2014 © Scenario 19
20. We don’t want to know. YOU know! January 7, 2014 © Scenario 20
21. Yet, you baulk at the thought of spending an insignificant proportion of that on a global communication initiative – your blog & social media strategy & outreach! WHY? January 7, 2014 © Scenario 21
22. Show some reverence, please! January 7, 2014 © Scenario 22
23. # 7 Need help fight fire or even otherwise? January 7, 2014 © Scenario 23
24. A - E of Blog & Social Media Strategy A January 7, 2014 C B © Scenario D E 24
25. # 7 You win; we win! January 7, 2014 © Scenario 25
26. www.blogworks.in Conversations@blogworks.in January 7, 2014 © Scenario 26