Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
03 November 2007 New Delhi “Why?” not “Why not?” Think Strategic: Points to help you win on blogging & social media road...
Everyone is writing a blog, isn’t that a good enough reason for my organisation to have one too? Not good enough at all, ...
# 1 A blog is but a tool! January 7, 2014 © Scenario 3
In fact, it is NOT THE ONLY tool… January 7, 2014 © Scenario 4
These are just a few other social media tools  Blogs  Podcasts  Wikis  Communities Content Communities  Social & Bu...
But they are still JUST tools. January 7, 2014 © Scenario 6
January 7, 2014 © Scenario 7
Damn Sexxy! January 7, 2014 © Scenario 8
But where do you know where you want to go?? January 7, 2014 © Scenario 9
# 2 What’s the NEED? January 7, 2014 © Scenario 10
No, I mean what’s REAL NEED!! What do you want to say, achieve? January 7, 2014 © Scenario 11
to who? Are they on the Internet? January 7, 2014 © Scenario 12
# 3 Your message is the engine! January 7, 2014 © Scenario 13
# 4 Content your fuel… January 7, 2014 © Scenario 14
# 4 And, who is driving the car? January 7, 2014 © Scenario 15
# 5 Winners know what their competition is up to! January 7, 2014 © Scenario 16
# 6 Knowing the rules, cuts chances of losing! January 7, 2014 © Scenario 17
# 7 But do show some reverence! January 7, 2014 © Scenario 18
How much did you last ad cost you? Or that mega event you hosted? That brochure website? January 7, 2014 © Scenario 19
We don’t want to know. YOU know! January 7, 2014 © Scenario 20
Yet, you baulk at the thought of spending an insignificant proportion of that on a global communication initiative – your ...
Show some reverence, please! January 7, 2014 © Scenario 22
# 7 Need help fight fire or even otherwise? January 7, 2014 © Scenario 23
A - E of Blog & Social Media Strategy A January 7, 2014 C B © Scenario D E 24
# 7 You win; we win! January 7, 2014 © Scenario 25
www.blogworks.in Conversations@blogworks.in January 7, 2014 © Scenario 26
Upcoming SlideShare
Loading in …5
×

So, do you know where your social media car is going?

3,237 views

Published on

Now that the 'corporate blogging' and 'blogs & social media for marketing' scene in India seems to be warming up, an interesting situation seems to be emerging simultaneously - the focus, at the moment, appears to be on the shell (blog/ site/ forum/ SN) or let's call it the 'car'.

Published in: Business, Technology
no profile picture user

  • Be the first to comment

So, do you know where your social media car is going?

  1. 1. 03 November 2007 New Delhi “Why?” not “Why not?” Think Strategic: Points to help you win on blogging & social media roads!
  2. 2. Everyone is writing a blog, isn’t that a good enough reason for my organisation to have one too? Not good enough at all, I would say! January 7, 2014 © Scenario 2
  3. 3. # 1 A blog is but a tool! January 7, 2014 © Scenario 3
  4. 4. In fact, it is NOT THE ONLY tool… January 7, 2014 © Scenario 4
  5. 5. These are just a few other social media tools  Blogs  Podcasts  Wikis  Communities Content Communities  Social & Business Networks        Forums Planets Internet Memes Web Widgets Applications … January 7, 2014 © Scenario 5
  6. 6. But they are still JUST tools. January 7, 2014 © Scenario 6
  7. 7. January 7, 2014 © Scenario 7
  8. 8. Damn Sexxy! January 7, 2014 © Scenario 8
  9. 9. But where do you know where you want to go?? January 7, 2014 © Scenario 9
  10. 10. # 2 What’s the NEED? January 7, 2014 © Scenario 10
  11. 11. No, I mean what’s REAL NEED!! What do you want to say, achieve? January 7, 2014 © Scenario 11
  12. 12. to who? Are they on the Internet? January 7, 2014 © Scenario 12
  13. 13. # 3 Your message is the engine! January 7, 2014 © Scenario 13
  14. 14. # 4 Content your fuel… January 7, 2014 © Scenario 14
  15. 15. # 4 And, who is driving the car? January 7, 2014 © Scenario 15
  16. 16. # 5 Winners know what their competition is up to! January 7, 2014 © Scenario 16
  17. 17. # 6 Knowing the rules, cuts chances of losing! January 7, 2014 © Scenario 17
  18. 18. # 7 But do show some reverence! January 7, 2014 © Scenario 18
  19. 19. How much did you last ad cost you? Or that mega event you hosted? That brochure website? January 7, 2014 © Scenario 19
  20. 20. We don’t want to know. YOU know! January 7, 2014 © Scenario 20
  21. 21. Yet, you baulk at the thought of spending an insignificant proportion of that on a global communication initiative – your blog & social media strategy & outreach! WHY? January 7, 2014 © Scenario 21
  22. 22. Show some reverence, please! January 7, 2014 © Scenario 22
  23. 23. # 7 Need help fight fire or even otherwise? January 7, 2014 © Scenario 23
  24. 24. A - E of Blog & Social Media Strategy A January 7, 2014 C B © Scenario D E 24
  25. 25. # 7 You win; we win! January 7, 2014 © Scenario 25
  26. 26. www.blogworks.in Conversations@blogworks.in January 7, 2014 © Scenario 26

×