Social Login is a popular social media tool which simplifies the tedious sign up process thereby improving conversions and user engagement. But to get the best out of it, here are some tips that one must consider.

1. Facts to be kept in mind while
using Social Login
Submitted by : Serrah Mark

2. Introduction
● Slowly and steadily it is getting very important for businesses to consider
social media into their marketing strategies.
● Businesses are experimenting with several techniques to make their website
more social.
● Social Login is one such widely known tools that makes website more social
by simplifying the tedious sign up procedure.
References :
● http://thedigitalerra.weebly.com/blog/facts-to-be-kept-in-mind-while-using-social-login
● http://en.wikipedia.org/wiki/Social_login

3. Social Login
● Social login allows users to sign in using
their social credentials like Facebook,
Google+, Twitter, etc.
● Using it, users are able to get rid of
lengthy sign up form and password
fatigue problem.
● It helps to improve conversion rates and
traffic for the website.
References :
● http://thedigitalerra.weebly.com/blog/facts-to-be-kept-in-mind-while-using-social-login
● http://en.wikipedia.org/wiki/Social_login

4. Tips for Social Login Implementation
1. The aim of your website should be clearly visible:
● Visitors will use their social credentials only if they trust your website.
● It is very important to make users understand the purpose of your site.
● A clear explanations will improve the website credibility and users are more
likely to use social login.
References :
● http://thedigitalerra.weebly.com/blog/facts-to-be-kept-in-mind-while-using-social-login
● http://en.wikipedia.org/wiki/Social_login

5. 2. Importance of User login should be clearly visible:
● To make visitors login to your site, you must make them aware of
importance of login.
● For ex, talking about an Ecommerce site, importance of social login is self
understood, but in B2B sites, importance of user login is often not visible.
● In order to get maximum sign ups, you must make them understand why it
is important.
Tips for Social Login Implementation
References :
● http://thedigitalerra.weebly.com/blog/facts-to-be-kept-in-mind-while-using-social-login
● http://en.wikipedia.org/wiki/Social_login

6. 3. Selection of appropriate social media network :
● Selection of the appropriate social media network is a crucial step.
● There are several social media networks available but one must select the
most preferred ones by the target audience.
● The most popular social networks are Facebook, Twitter and Google+.
Tips for Social Login Implementation
References :
● http://thedigitalerra.weebly.com/blog/facts-to-be-kept-in-mind-while-using-social-login
● http://en.wikipedia.org/wiki/Social_login

7. 4. Make users understand the importance of Social login :
● While adding Social Login feature, let users understand how it is going to
benefit them and what additional features they can access by using it.
● A solid reason is required if you want users to use social login.
● Let users feel that without using social login, they are missing something.
Tips for Social Login Implementation
References :
● http://thedigitalerra.weebly.com/blog/facts-to-be-kept-in-mind-while-using-social-login
● http://en.wikipedia.org/wiki/Social_login

8. Conclusion
Social Login delivers great value to your business but without
proper optimization, all goes in vain.
Read here about more such tips in the detailed article here : 7
considerations for using Social Login on your website and/or App
References :
● http://thedigitalerra.weebly.com/blog/facts-to-be-kept-in-mind-while-using-social-login
● http://en.wikipedia.org/wiki/Social_login

9. Thank-you