6 macro trends that are shaping India -India stack, Category leader in every Global Saas play, Mobile Only....

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Macro Trends that are shaping India
ThiyagaRajan M
@mtrajan

2. Agenda
• Macro Trends in India
1. India Stack – Digital Public Goods
2. Mobile First Only
3. Consumerization of SMB
4. Global Saas & SMB
5. Industries under Disruption (FinTech & Others)
6. Indian Startup Ecosystem Fastest Growing
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Fastest to a billion (after Skype, WeChat, Facebook)
One Billion 2 factor based Digital
Identity
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Like a DocuSign API by the Govt
eSign API – Digital Authorization,
Legalized & Open API Rollout

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IMPS transactions > Post Office transactions
UPI - Stripe like Payment API

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GSTn(Goods and Service Tax network) - 6.5 million small
business will upload their invoice
data online and get real time input
credit
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7. Digital Identity, Authorization, Payment and Taxation create
disruption and unlock massive digital economy potential
First Issue
2011 2012 2013 2014 2015 2016 2017
1 billion
Aadhaar
2010
Txn Tearoff
API API

8. PRESENCE-LESS
LAYER
Aadhaar Authentication
Unique digital biometric identity with
open access of nearly a Billion users
CONSENT LAYER Open Personal Data Store
Provides a modern privacy data
sharing framework
PAPERLESS LAYER
Aadhaar e-KYC,
E-sign, Digital Locker
Rapidly growing base of
paperless systems with billions of
artifacts
CASHLESS LAYER IMPS, AEPS, APB, and UPI
Game changing electronic payment
systems and transition to cashless
economy
Friction-free
commerce
Credit
Payments
Savings in MFs
Healthcare
Skills
Education
INDIASTACK
Land records
Presence-less, paperless, cashless Service Delivery for a Billion people!
Creation of “India Stack” – Digital Public
Goods#1

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500 million smartphones with mobile internet by 2020
India is a mobile first country
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#2

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Flipkart & other network effect platform driving SMB
software adoption
Consumerization of the Small
Business and Enterprise
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shaping
#3

11. SaaS creating Global whitespace & flattening
world for Indian entrepreneurs
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$0.6 trillion opportunity
#4

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In Telecom, FinTech & Retail markets and few more
Industries are undergoing disruption
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#5

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In FinTech for instance Unbundling of
Bank

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KYC, Payments & Loans – bank core competency eroding
Mobile wallets > SBI accounts
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6 Years Later on PlayStore
As recent as 2010
Customer Service is now Self-Service
Even Distribution & Customer Service have taken new Avatars

15. Indian Startups - 3rd Largest Startup Ecosystem
in the world Fastest Growing
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5^As of 1st April 2015
12,340 startups ^. 270% growth – 6 years.
Angel/seed investment at $50 million
VC Investment increased 7X in last 6 years.
Total funding in 10 yrs > $50 billion
3X increase last year
5 Unicorn
#6

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Opportunities that this creates ?
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For anyone from India
Consumer Small Business Enterprise
India
Exploded Inflection around the corner Just germinating
Global Cultural Context a
barrier to leverage
Exploding Accessible and
addressed

18. CREDIT
Data about Indian ecosystem and few key insights are credit of
iSPIRT.in – Indian Software Product Industry Think Tank
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19. THANK YOU
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