WordPress for Photographers, presented at the NYC PUG by the Photographer's Blogger, Rachel Avery Conley

2. Who
Am
I?

3. Who
Am
I?

4. Websites
for
Photographers
• All
geared
for
photographers
• Flash
site
landing
page
• Website
• Blogsite
• Client
Proofing
So
Many
Op9ons…

5. WordPress
can
do
it
all!

6. What
is
WordPress?

7. WordPress
is
a
free
and
open
source
blogging
tool
and
a
content
management
system
(CMS)
based
on
PHP
and
MySQL,
which
runs
on
a
web
hosHng
service.
Features
include
a
plug-­‐in
architecture
and
a
template
system.
WordPress
is
used
by
more
than
18.9%
of
the
top
10
million
websites
as
of
August
2013.
WordPress
is
the
most
popular
blogging
system
in
use
on
the
Web,
at
more
than
60
million
websites.
-­‐
hTp://en.wikipedia.org/wiki/Wordpress

8. wordpress.org
vs
wordpress.com
wordpress.org
vs
wordpress.com

9. Free
&
Available
to
anyone
WordPress.org

10. Run
by
parent
company
AutomaZc
WordPress.com

11. Almost
22%
of
the
web
run
on
WordPress
But
I
don’t
want
my
site
to
look
like
a
blog

12. That
means
almost
1
in
5
websites
are
built
on
WordPress
But
I
don’t
want
my
site
to
look
like
a
blog

13. jason-­‐gina.com

14. ShootDotEdit.com

15. meredithvieirashow.com

16. Install
WordPress.org
on
your
hosHng
plan
of
choice
How
it
Works

17. Templates
or
Themes

18. Pages
vs.
Posts

19. Using
WordPress
as
your
website

20. Add in outside links to menu for cohesive web presence
great for client proofing sites such as zenfolio, smugmug, pixieset..
Menus

21. Pro
Photo
Menus
Add in outside links to menu for cohesive web presence

22. WordPress
Structure

23. Theme
Op9ons

24. Theme
Op9ons

25. • Things
to
consider
• responsive
-­‐
mobile
friendly
• Be
aware
of
“free”
themes
• they
can
hide
malicious
code
• Who
can
customize
it
• Can
you?
or
do
you
need
to
know
CSS?
Theme
Op9ons

26. • Wordpress
will
stay
on
top
of
current
trends
and
adapt
-­‐
think
flash
• By
changing
themes,
you
can
get
a
new
site
without
having
to
worry
about
rewriHng
the
content
you’ve
already
created
Things
to
Consider

27. Plugins

28. • SEO
-­‐
Yoast
-­‐
wordpress.org/plugins/wordpress-­‐seo
• Backup
-­‐
Vaultpress
-­‐
vaultpress.com
• Akismet
Spam
PrevenHon
-­‐
akismet.com
• Social
Media
Sharing
-­‐
Publicize
-­‐
jetpack.me
• Caching
-­‐
wordpress.org/plugins/w3-­‐total-­‐cache
Plugins

29. Blogging
Blogging
regularly
&
consistently
is
the
most
important
element
in
a
comprehensive
SEO
plan

30. • Choose
a
Hme
interval
to
post
-­‐
once
a
week,
once
every
other
week,
or
once
a
month
• Post
on
the
same
DAY
&
TIME
at
every
interval
• SCHEDULE
your
posts
in
advance!
Blogging
Best
Prac9ces

31. Schedule
Post
http://blogforphotogs.com/wordpress-tutorial-schedule-posts-advance/

32. Schedule
Social
Media
Posts
http://blog.kissmetrics.com/double-your-social-media-traffic/
Buffer - separate social media
scheduling program
CoSchedule - social media
scheduling program living in
your WordPress website

33. hTp://blogforphotogs.com/
Ques9ons?