3. • 3 Idiots
• Marketing strategy by Aamir Khan and
Vidhu Vinod Chopra during its release.
1
4. • This Indian entity has more than 150,000
offices, more than half a million employees,
and celebrated 150 years of existence in
2004. It unveiled a new logo on 23rd
September 2008.
• What is the name of this brand?
2
6. • Named after a Belgian king, X was founded
by Iranis in 1871.
• It started out as a wholesale oil store and has
variously been a restaurant, store and
pharmacy.
• It was mentioned extensively in the
novel Shantaram
• It was one of the first sites attacked during
the November 2008 Mumbai attacks.
Identify X.
3
8. • The first-ever India-specific marketing
campaign in 1939 by Harvey Duncan of
Lintas, ensured that the palm tree logo became
familiar across the country.
• The campaign also featured innovative
packaging – a square 10-pound tin, a round 5-
pound tin and a special 1/4 pound tin for
sampling, all in a distinctive green-and-yellow
combination.
• For which venerable Indian product was this
campaign launched?
4
10. • X Krishan Sikand better known by his
mononym, X, was a multiple Filmfare and
BFJA-winning Indian actor in Bollywood.
• His biography, “...and X”, a tribute to the fact
that about 250 of his 350 movies had his name
at the end of the credits, with the words "...and
X" and sometimes "...above all, X".
• He has also been named in CNN’s “Top 25
Asian Actors of all time”.
Name X.
5
14. • According to myths, he was nicknamed X
because, as a child, whenever he cried, it
sounded in the fifth note (Pa) of the Indian
musical scale. The word X means five (or
fifth) in Bengali and Sanskrit. Another
version is that when the veteran Indian actor
Ashok Kumar saw a newborn ___ uttering
the syllable Pa repeatedly, he nicknamed the
boy X.
7
16. • In Hindustani music, what four-letter word
denotes the note that is strongly emphasized
in a raga? The same word is also used for the
primary accuser in a legal case.
8
18. • X, after graduating, worked with Monitor
Group, the multinational management
consulting firm co-founded by the strategy
guru Michael Porter, for three years.
• He returned to India in late 2002, and
became one of the directors of Mumbai-
based technology outsourcing firm Backops
Services Private Ltd.
9
29. • The only airports in India to be named after
females.
– Delhi - Indira Gandhi Airport, Indore - Devi
Ahilya Bai Holkar Airport.
14
30. • Fabindia is currently test marketing a cola
based on an unusual ingredient in some
Indian cities, and are planning to launch it
very soon. What is its primary ingredient ?
15
32. • The historical Annandale ground (in pic) in
Shimla, created huge controversy a couple of years
back when it was proposed to be converted to a
cricket stadium. Which sporting tournament was
started at this Ground in 1888?
*16
34. • Anuj Dhar, moderator of a transparency
website, had filed an RTI application in 2009
seeking the correspondence between the
Indian embassy in Moscow and the external
affairs ministry.
• The PMO refused to oblige, reportedly citing
that this could lead to harming of foreign
relations, and disrupt the nation’s harmony.
What was it about?
*17
38. • What is special about this stamp
commemorating the birth centenary of
Lokmanya Tilak?
*19
39. • It was the last postage stamp denominated in
annas. Since then, its only in rupees and
paise.
*19
40. • This I-League football club's (in the pic)
name means “our own” in the local
language. As can be seen from its logo, the
club seeks to represent the entire North-East.
• Which club?
*20