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Deacon Hayes

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  • 1. SEO 101 Get Your Site to #1 in Google By Deacon Hayes at WellKeptWallet.com © 2013 Well Kept Wallet, LLC
  • 2. What is Search Engine Optimization? © 2013 Well Kept Wallet, LLC
  • 3. The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. © 2013 Well Kept Wallet, LLC
  • 4. Key Elements of SEO • Research & Analysis • Identify Keywords • On Page Optimization • Site performance (speed) • Off Page Optimization • Link Building © 2013 Well Kept Wallet, LLC
  • 5. Research & Analysis Use tools to analyze: • Google Keyword Planner • Market Samurai © 2013 Well Kept Wallet, LLC
  • 6. Identify keywords to use • Low competition • High traffic volume • Relevant © 2013 Well Kept Wallet, LLC
  • 7. Keyword Research Example © 2013 Well Kept Wallet, LLC
  • 8. Analyze the Competition “Getting out of Debt” © 2013 Well Kept Wallet, LLC
  • 9. On Page-Optimization • URL Structure • Heading Tags • Content • Images • Meta Data • Social Media © 2013 Well Kept Wallet, LLC
  • 10. URL Structure • Contains main keywords • Do not use underscores instead use hyphens © 2013 Well Kept Wallet, LLC
  • 11. Heading Tags • Contains main keywords • Only one <H1> tag • 15 - 65 characters © 2013 Well Kept Wallet, LLC
  • 12. Content • Important data “above the fold” • Original content - Check using Copyscape.com • Make it sharable • Link to authority websites like: - Wikipedia, Gov. sites, etc. • “Nofollow” links when appropriate © 2013 Well Kept Wallet, LLC
  • 13. Images • Include ALT tag • Keyword in description • Keyword in image name © 2013 Well Kept Wallet, LLC
  • 14. Meta Data • Titles – 60 characters • Description – 160 characters • Keywords – No more than 10 © 2013 Well Kept Wallet, LLC
  • 15. Meta Data Example © 2013 Well Kept Wallet, LLC
  • 16. Helpful Wordpress Plug-in’s • All in One Seo • Yoast © 2013 Well Kept Wallet, LLC
  • 17. Social Media • Link from/to social media • Have a profile picture • Consider Dlvr.it to automate • Link to Google Authorship © 2013 Well Kept Wallet, LLC
  • 18. Site Performance (page load speed) • Delete unnecessary plug-ins • Fix Syntax errors – W3C Validation • Update Deprecated HTML – Woorank.com © 2013 Well Kept Wallet, LLC
  • 19. Off – Page Optimization & More © 2013 Well Kept Wallet, LLC
  • 20. Create a Sitemap • For Wordpress use “XML Sitemaps” © 2013 Well Kept Wallet, LLC
  • 21. Authenticate with Search Engines • Authenticate Bing and Google • For Wordpress use All In One SEO plug-in © 2013 Well Kept Wallet, LLC
  • 22. Set up Google Analytics • Track search queries to your site • Track users pages per visit • Visitor Duration on site © 2013 Well Kept Wallet, LLC
  • 23. Link Building • Write guest posts for credible blogs • Link love – Link to other bloggers • Submit to credible blog directories: - Technorat.com - Wisebread.com - PTMoney.com © 2013 Well Kept Wallet, LLC
  • 24. Quality Links • High Pagerank - Chrome Extension • Domain Authority • Page Authority - Check at Moonsy.com © 2013 Well Kept Wallet, LLC
  • 25. What to stay away from with SEO • Avoid using Flash • Keyword stuffing • Broken links -Use Broken Link checker plug-in © 2013 Well Kept Wallet, LLC
  • 26. Q&A © 2013 Well Kept Wallet, LLC
  • 27. Resources Mentioned Wellkeptwallet.com/seo101 © 2013 Well Kept Wallet, LLC