SEO 101
Get Your Site to
#1 in Google
By Deacon Hayes at WellKeptWallet.com
© 2013 Well Kept Wallet, LLC
What is Search Engine
Optimization?

© 2013 Well Kept Wallet, LLC
The process of maximizing
the number of visitors to a
particular website by
ensuring that the site appears
high on the lis...
Key Elements of SEO
• Research & Analysis
• Identify Keywords
• On Page Optimization
• Site performance (speed)
• Off Page...
Research & Analysis
Use tools to analyze:
• Google

Keyword Planner
• Market Samurai

© 2013 Well Kept Wallet, LLC
Identify keywords to use
• Low competition
• High traffic volume
• Relevant

© 2013 Well Kept Wallet, LLC
Keyword Research Example

© 2013 Well Kept Wallet, LLC
Analyze the Competition
“Getting out of Debt”

© 2013 Well Kept Wallet, LLC
On Page-Optimization
• URL Structure
• Heading Tags
• Content
• Images
• Meta Data
• Social Media
© 2013 Well Kept Wallet,...
URL Structure
• Contains main keywords
• Do not use underscores
instead use hyphens

© 2013 Well Kept Wallet, LLC
Heading Tags
• Contains main keywords
• Only one <H1> tag
• 15 - 65 characters

© 2013 Well Kept Wallet, LLC
Content
• Important data “above the fold”
• Original content
- Check using Copyscape.com
• Make it sharable
• Link to auth...
Images
• Include ALT tag
• Keyword in description
• Keyword in image name

© 2013 Well Kept Wallet, LLC
Meta Data
• Titles – 60 characters

• Description – 160 characters
• Keywords – No more than 10

© 2013 Well Kept Wallet, ...
Meta Data Example

© 2013 Well Kept Wallet, LLC
Helpful Wordpress Plug-in’s
• All in One Seo
• Yoast

© 2013 Well Kept Wallet, LLC
Social Media
• Link from/to social media
• Have a profile picture
• Consider Dlvr.it to automate
• Link to Google Authorsh...
Site Performance
(page load speed)

• Delete unnecessary plug-ins
• Fix Syntax errors – W3C Validation
• Update Deprecated...
Off – Page Optimization
& More

© 2013 Well Kept Wallet, LLC
Create a Sitemap
• For Wordpress use “XML Sitemaps”

© 2013 Well Kept Wallet, LLC
Authenticate with
Search Engines
• Authenticate Bing and Google
• For Wordpress use All In One SEO plug-in

© 2013 Well Ke...
Set up Google
Analytics
• Track search queries to your site
• Track users pages per visit
• Visitor Duration on site

© 20...
Link Building
• Write guest posts for credible blogs
• Link love – Link to other bloggers
• Submit to credible blog direct...
Quality Links
• High Pagerank
- Chrome Extension

• Domain Authority
• Page Authority
- Check at Moonsy.com
© 2013 Well Ke...
What to stay away from with SEO
• Avoid using Flash
• Keyword stuffing
• Broken links
-Use Broken Link checker plug-in

© ...
Q&A
© 2013 Well Kept Wallet, LLC
Resources Mentioned
Wellkeptwallet.com/seo101

© 2013 Well Kept Wallet, LLC
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Transcript of "Deacon Hayes"

  1. 1. SEO 101 Get Your Site to #1 in Google By Deacon Hayes at WellKeptWallet.com © 2013 Well Kept Wallet, LLC
  2. 2. What is Search Engine Optimization? © 2013 Well Kept Wallet, LLC
  3. 3. The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. © 2013 Well Kept Wallet, LLC
  4. 4. Key Elements of SEO • Research & Analysis • Identify Keywords • On Page Optimization • Site performance (speed) • Off Page Optimization • Link Building © 2013 Well Kept Wallet, LLC
  5. 5. Research & Analysis Use tools to analyze: • Google Keyword Planner • Market Samurai © 2013 Well Kept Wallet, LLC
  6. 6. Identify keywords to use • Low competition • High traffic volume • Relevant © 2013 Well Kept Wallet, LLC
  7. 7. Keyword Research Example © 2013 Well Kept Wallet, LLC
  8. 8. Analyze the Competition “Getting out of Debt” © 2013 Well Kept Wallet, LLC
  9. 9. On Page-Optimization • URL Structure • Heading Tags • Content • Images • Meta Data • Social Media © 2013 Well Kept Wallet, LLC
  10. 10. URL Structure • Contains main keywords • Do not use underscores instead use hyphens © 2013 Well Kept Wallet, LLC
  11. 11. Heading Tags • Contains main keywords • Only one <H1> tag • 15 - 65 characters © 2013 Well Kept Wallet, LLC
  12. 12. Content • Important data “above the fold” • Original content - Check using Copyscape.com • Make it sharable • Link to authority websites like: - Wikipedia, Gov. sites, etc. • “Nofollow” links when appropriate © 2013 Well Kept Wallet, LLC
  13. 13. Images • Include ALT tag • Keyword in description • Keyword in image name © 2013 Well Kept Wallet, LLC
  14. 14. Meta Data • Titles – 60 characters • Description – 160 characters • Keywords – No more than 10 © 2013 Well Kept Wallet, LLC
  15. 15. Meta Data Example © 2013 Well Kept Wallet, LLC
  16. 16. Helpful Wordpress Plug-in’s • All in One Seo • Yoast © 2013 Well Kept Wallet, LLC
  17. 17. Social Media • Link from/to social media • Have a profile picture • Consider Dlvr.it to automate • Link to Google Authorship © 2013 Well Kept Wallet, LLC
  18. 18. Site Performance (page load speed) • Delete unnecessary plug-ins • Fix Syntax errors – W3C Validation • Update Deprecated HTML – Woorank.com © 2013 Well Kept Wallet, LLC
  19. 19. Off – Page Optimization & More © 2013 Well Kept Wallet, LLC
  20. 20. Create a Sitemap • For Wordpress use “XML Sitemaps” © 2013 Well Kept Wallet, LLC
  21. 21. Authenticate with Search Engines • Authenticate Bing and Google • For Wordpress use All In One SEO plug-in © 2013 Well Kept Wallet, LLC
  22. 22. Set up Google Analytics • Track search queries to your site • Track users pages per visit • Visitor Duration on site © 2013 Well Kept Wallet, LLC
  23. 23. Link Building • Write guest posts for credible blogs • Link love – Link to other bloggers • Submit to credible blog directories: - Technorat.com - Wisebread.com - PTMoney.com © 2013 Well Kept Wallet, LLC
  24. 24. Quality Links • High Pagerank - Chrome Extension • Domain Authority • Page Authority - Check at Moonsy.com © 2013 Well Kept Wallet, LLC
  25. 25. What to stay away from with SEO • Avoid using Flash • Keyword stuffing • Broken links -Use Broken Link checker plug-in © 2013 Well Kept Wallet, LLC
  26. 26. Q&A © 2013 Well Kept Wallet, LLC
  27. 27. Resources Mentioned Wellkeptwallet.com/seo101 © 2013 Well Kept Wallet, LLC
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