Brand Strategy: Creating Value through Image & Identity
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Branding: What Is It? Branding: Why Do It? Branding: How Do I Do It?
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Brand Strategy: Creating Value through Image & Identity
- 1. Brand Strategy projectxmedia.com | 858) 792-9685 ©2009 project x media Creating Value through Image & Identity
- 16. Case Study: Increase Company Value COMPANY Petrolsoft INDUSTRY Hi-Tech / Software CHALLENGE Prepare the company for IPO or acquisition RESULTS Petrolsoft was purchased for $30 million (US). Prior to brand implementation, the company was valued at $2.3 million (US).
- 17. Case Study: Increase Sales COMPANY Glen Ivy INDUSTRY Lifestyle/Leisure CHALLENGE Expand an established brand RESULTS Opened three new locations, where sales exceeded initial estimates over 80% in the first year.
- 18. Case Study: Cost Savings COMPANY STA Travel INDUSTRY Travel + Hospitality CHALLENGE Create a unique brand experience on a limited budget RESULTS Over a 10-year engagement, average annual cost savings exceeded 150k.