A McGraw-Hill study showed that four years after a downturn, companies that had maintained or increased marketing communications during the economic slowdown typically experienced 14 times more growth than the companies that cut back.
Case Study: Increase Company Value COMPANY Petrolsoft INDUSTRY Hi-Tech / Software CHALLENGE Prepare the company for IPO or acquisition RESULTS Petrolsoft was purchased for $30 million (US). Prior to brand implementation, the company was valued at $2.3 million (US).
Case Study: Increase Sales COMPANY Glen Ivy INDUSTRY Lifestyle/Leisure CHALLENGE Expand an established brand RESULTS Opened three new locations, where sales exceeded initial estimates over 80% in the first year.
Case Study: Cost Savings COMPANY STA Travel INDUSTRY Travel + Hospitality CHALLENGE Create a unique brand experience on a limited budget RESULTS Over a 10-year engagement, average annual cost savings exceeded 150k.