Creating Value

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Creating memorable dining experience through value creation.

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Creating Value

  1. 1. Creating Value Are you creating value for your customers?
  2. 2. What is Value? <ul><li>Desirability, </li></ul><ul><li>Worth of a thing, </li></ul><ul><li>Purchasing power, </li></ul><ul><li>A bargain, and </li></ul><ul><li>Regarded as worthy, or right, as a belief or ideal. </li></ul>
  3. 3. How are you communicating value? <ul><li>Getting something extra. </li></ul><ul><li>Having needs satisfied. </li></ul><ul><li>Having expectations met. </li></ul><ul><li>Providing competitive pricing. </li></ul><ul><li>Providing superior service. </li></ul><ul><li>Producing higher-quality products. </li></ul>
  4. 4. How can value be created? <ul><li>seating order, </li></ul><ul><li>wait time, </li></ul><ul><li>staff politeness, </li></ul><ul><li>dining atmosphere, server </li></ul><ul><li>attentiveness, and </li></ul><ul><li>food quality, amongst others. </li></ul>
  5. 5. I am a Chef how can I create value? <ul><li>food quality, </li></ul><ul><li>dining atmosphere, </li></ul><ul><li>seating-order fairness, </li></ul><ul><li>ambiance, </li></ul><ul><li>prompt and courteous service, and </li></ul><ul><li>delicious food. </li></ul>
  6. 6. How can my restaurant create value? <ul><li>Emphasize the role of service quality, </li></ul><ul><li>Emphasize customer satisfaction, </li></ul><ul><li>Emphasize customer loyalty </li></ul><ul><li>Emphasize social responsibility </li></ul>
  7. 7. How do value creation affect my customers? <ul><li>Value creation affects customers in ways that neither the </li></ul><ul><li>Chef nor the restaurant can ever imagine. Every dining </li></ul><ul><li>experience is a meaningful expression of what people </li></ul><ul><li>remember most; an engagement, a promotion, or </li></ul><ul><li>celebrating a new birth, the restaurant and the Chef’s role </li></ul><ul><li>are vital to the value creation. </li></ul>
  8. 8. Creating value = Acceptance
  9. 9. Creating value = Customer loyalty <ul><li>Develop meaningful relationship with customers, </li></ul><ul><li>Become interested in what they value, </li></ul><ul><li>Build trust through confidentially, </li></ul><ul><li>Maintain integrity to core principles, and </li></ul><ul><li>Communicate excitement. </li></ul>
  10. 10. Creating value = Customer satisfaction <ul><li>Strengthen value through understanding customers needs, </li></ul><ul><li>Manage value through commitment, </li></ul><ul><li>Expand value through vision, </li></ul><ul><li>Exceed expectation, and </li></ul><ul><li>Be willing to accept both criticism and compliments. </li></ul>
  11. 11. So, what is value again… <ul><li>Value is not ever having to say that you are sorry for making your customers have a wonderful dining experience. </li></ul><ul><li>Value is not having to sweep up the floor after your customers are seated. </li></ul><ul><li>Value is not having the table smelling like a dirty rag. </li></ul>
  12. 12. Continued… <ul><li>Value is not having an impatience server. </li></ul><ul><li>Value is having a clean restroom with fresh cut flowers. </li></ul><ul><li>Value is getting what you ordered the way you ordered right the first time. </li></ul><ul><li>Value is the pleasure you get when your customers are pleased with your service. </li></ul>
  13. 13. A Potful Inc. www.apotful.com

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